Children's Publishing Market Forecast 2013

Now in its seventh edition, Children’s Publishing Market Forecast 2013 adds even more value as a critical research tool by exploring a much-discussed but little-understood side of the market: children’s e-books. In a pair of nationally representative surveys administered in February and August in 2012 that you just can’t get anywhere else, Simba answers the pressing questions pertaining to this segment: What percentage of adults buy children’s and YA books, and in what format are they buying them? How do e-book buyers and iPad owners view the intersection between children and reading, and what extent do they buy digital children’s books? And finally, how many are buying children’s and YA print and e-books to read for themselves?  

With more than three decades worth of wisdom pertaining to the children’s and YA market, Simba examines the market for children’s books segment by segment, from youngsters to tweens to teens, as well as an in-depth look at format trends.  In addition, Children’s Publishing Market Forecast 2013 provides high-quality, unbiased market intelligence on the publishing houses and the entire retail landscape, from independent bookstores to online outlets to big box stores. 

This exclusive statistics and analysis in this report include:  

• Proprietary data on children’s e-book adoption levels, as well as exclusive e-book user and iPad owner trend data.

• Analysis of the bestselling children’s books drawn from the USA Today, Publishers Weekly and New York Times lists, with breakdowns of top-performing titles, authors, imprints and a comprehensive category ranking of which books are selling and which are not. 

• Exhaustive demographic review of adult buyers of children’s/YA books

• Multi-year results from Simba’s surveys of independent retailers across the country, which rate different books and genres as well as profiling buyer and retail trends.   

• Category trends for 15 major juvenile categories with five or more years of data. 

• Projections on the children’s/YA market size through 2014

Children’s Publishing Market Forecast 2013 also includes profiles of bestseller performance and financial estimates for companies such as Candlewick Press, Hachette Book Group, HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic and Simon & Schuster. 

This report is the tool to truly understand where the children’s/YA book market truly stands in today’s world of shifting consumer tastes and increased digital book adoption, as well as understanding trends affecting the industry, sizing up the competition, reviewing potential partner or acquisition profiles, benchmarking performance, planning short- and long-term growth strategies, and anticipating what comes next. 

Children’s Publishing Market Forecast 2013 is essential for book and e-book retailers, publishing executives, M&A advisors, market analysts,  and industry consultants who need to understand the business strategies driving the children’s and YA trade book publishing industry.

The primary author of each of the past seven editions of this report is Simba senior trade book analyst Michael Norris, who has been tapped by the New York Times, The Washington Post, USA Today and other publications to discuss industry trends and digital issues in the adult and children's publishing markets. Get this firsthand intelligence at your fingertips to understand buyer habits, the significance of series, and the e-book adoption history of the children’s/YA market today.