Business of Consumer Book Publishing 2012


Attention: There is an updated edition available for this report.

Business of Consumer Book Publishing 2012 is the latest edition of the venerable market intelligence report for the U.S. trade book publishing industry.  This all-new edition contains the valuable consumer book information leading publishers, printers, retailers and other industry stakeholders have come to rely on year after year. 

As with past editions, Simba presents: 
Proprietary data on e-book and print book users; both of ‘users’ and of ‘buyers.’ Unlike other reports, Simba has taken great care for years to differentiate between the two and show the ‘commitment to content’ which is to be a major issue for the industry going forward. 
Analysis of major trends affecting the book market; often featuring proprietary, exclusive data.
A review book pricing (both print book and electronic book). 
A multi-year analysis of three major bestseller lists. 
Profiles of 15 leading publishers. 
Simba's signature strategic examination of 17 major subject categories (with a 5-year statistical analysis showing the growth of each), and an overall discussion of which ones are the likeliest candidates for growth in print and/or digital forms. 
Projections and insights on what categories will both drive and hamper market expansion. 

Business of Consumer Book Publishing 2012 also features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them. This isn’t a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone perceives books, not just the current crop of ‘readers.’

Our category analysis chapter provides a five-year bestseller history, author rankings and analysis of leading publishers and bestselling titles for the following subjects: 
Art 
Biography 
Business 
Classic literary fiction 
Computers/technology books 
Cookbooks 
Graphic novels 
Health & fitness 
Mystery 
Political Science  
Reference 
Religious 
Romance 
Science fiction/fantasy 
Self-help 
Sports 
Travel 

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Kensington Publishing Corp., Macmillan, Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc. and more.
Simba takes a measured approach to developing its market size estimates and uses its 30+ year history of analyzing the book industry when projecting forecasts. Unlike reports that use a group of consumers they already to be book buyers or readers, Simba believes in a ground-up approach by studying the entire U.S. adult population first and then determining how committed adults are to buying books, both electronic and print. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance. 

Business of Consumer Book Publishing 2012 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in an industry that has arguably  seen more change in the past five years than in the past five centuries.


  • Methodology
  • Executive Summary
  • Overview of the U.S. Consumer Book Market
    • Introduction
      • Table E-Book and Paperback Consumption, 2010
      • Table E-Book and Paperback Consumption, 2011
    • Trade Industry Performance: Then and Now
      • Table Growth of the Consumer Book Publishing Industry, 2009-2012P
    • AAP: 2011 Particularly Challenging
      • Table Domestic Net Sales of Consumer Books by Book Type, 2010-2011
    • Leading U.S Consumer Book Publishers
      • Table Consumer Book Publishers, U.S.-Only Revenue Growth, 2010E-2012P
      • Abrams
      • Andrews McMeel
      • Encyclopaedia Britannica
      • Hachette Book Group
      • Harlequin
      • HarperCollins
      • Houghton Mifflin Harcourt
      • Kensington Publishing
      • Macmillan
      • Penguin Group USA
      • Random House
      • Rodale
      • Scholastic
      • Simon & Schuster
      • John Wiley & Sons
  • Current Trends in Consumer Book Publishing
    • Introduction
    • Fewer Are Buying
      • Table Overview of Book Purchasing Population (U.S. Adults) Consumers Who Did/Did Not Buy a Book in Previous 12 Mos.
    • Fewer Adults Buying Books As Gifts
      • Table Overview of Book Buying Population (U.S. Adults): Bought Book(s) as Gifts
    • Book Buying Among Age Groups Erratic
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
    • Borders' Fall, Other Factors Changing Retailing Landscape
    • Fewer Authors Responsible For More Hits
      • Table Average Titles per Author on Lists, 2006-2011
    • Book Prices Continue To Stay Steady As Some Look For Advantage
      • Table Fiction List Price Overview (Q1-2008 to Q1-2012)
      • Table Nonfiction List Price Overview (Q1-2008 to Q1-2012)
      • Table E-Book Price Overview (Q1-2011 to Q1-2012)
    • Media Tie-Ins and Popular Culture Continue To Feed Books
      • Table Five-Year Trend: Movie Tie-In by Consolidated Rating, 2007-2011
      • Table Publishers' Profitability, 2011 vs. 2010 ($ in millions)
      • Table Number of New Titles on Lists, January-December 2011
    • E-Book Sales Continue to Cannibalize Print as Fragmentation Continues
      • Table Top 50 New Titles, January-December 2011
    • Non-Book Digital Content Continuing to Gnaw the Industry
      • Table Best Performing Books, 2007-2011
    • Piracy Risks Abound
      • Table Total Number of ISBNs on Lists, January-December 2011
      • Table Top 15 Titles, January-December 2011
    • Profits Among Leading Trade Publishers
      • Table Best Performing Authors, 2007-2011
    • Mergers & Acquisitions: 2011 A Turbulent Year
      • Table Top 50 Authors, January-December 2011
      • Table Best Performing Imprints, 2007-2011
      • Table Top 50 Imprints, January-December 2011
      • Table Best Performing Categories, 2007-2011
    • Bestseller List Expansion Bringing More Books To Public Eye
    • New York Times: Changes in the List Changes the Analysis
      • Table Top 50 Categories, January-December 2011
    • 2011 Bestsellers
      • New Books
      • Top Titles Overall
        • Table Average Weeks on Lists, 2006-2011
      • Top Authors
      • Leading Imprints
        • Table Average Titles per Imprint, 2006-2011
      • Top Categories
        • Table Top 15 Titles, New York Times, January-December 2011
      • More Books Showing Up on the List…But Spending Less Time There
        • Table New to Database, January 2011-January 2012
  • Trade Book Publishing: Category Analysis
    • Introduction
      • Table Five-Year Trends for Leading Categories
    • Category Performance
      • Table Bookstore Responses: Events Forecast For 2012
      • Table How Bookstores Plan To Stock Different Categories in 2012
      • Table Adult Formats and Their Performance for 2011
      • Table Children's Formats and Their Performance for 2011
    • Estimated and Projected Size of Select Consumer Categories
      • Table Estimated Revenue of Market Categories, 2011
      • Table Estimated Size of Market Categories, 2012
    • Art Books
      • Table Five-Year Trend: Art by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Art, 2007-2011
    • Five-Year Art Book Trends
      • Table Bestselling Art Books, 2011
    • Size of the Art Book Category
    • Biographies
      • Table Estimated Size of the Biography Market by Revenue, 2008-2012P
    • Five-Year Biography Book Trends: Format, Segment, Performance and Key Publishers
      • Table Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Biographies, 2007-2011
      • Table Top 20 Biography Authors, January-December 2011
      • Table Top 20 Biography Book Imprints, January-December 2011
      • Table Bestselling Biography Books, 2011
    • Size of the Biography Book Category
    • Business Books
      • Table Estimated Size of the Business Book Market by Revenue, 2008-2012P
    • Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers
      • Table Five-Year Trend: Business & Economics by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Business, 2007-2011
      • Table Top 20 Business Book Imprints, January-December 2011
      • Table Bestselling Business Books, 2011
      • Table Top 20 Business Authors, January-December 2011
    • Size of the Business Book Category
    • Classic Literary Fiction
      • Table Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Classic Literary Fiction, 2007-2011
    • Classic Literary Fiction Five-Year Trends:
    • Size of the Classic Literary Fiction Market
      • Table Top 20 Classic Literary Fiction Book Imprints, January-December 2011
      • Table Bestselling Classic Literary Fiction Books, 2011 (out of 31)
    • Computer/Technology Books
      • Table Top 20 Literary Fiction Authors, January-December 2011
    • Computer/Technology Trends: Format, Segment, Performance and Key Publishers
    • Size of the Computer/Technology Book Market
      • Table Estimated Size of the Computer Book Market by Revenue, 2008-2012P
    • Cookbooks
      • Table Estimated Size of the Cookbook Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Cookbooks by Consolidated Rating, 2007-2011
      • Table Top 20 Cookbook Authors, January-December 2011
    • Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers
    • Size of the Cookbook Market
      • Table Format and Segment Trends: Cookbooks, 2007-2011
      • Table Top 20 Cookbook Imprints, January-December 2011
      • Table Bestselling Cookbooks, 2011
    • Graphic Novels
      • Table Estimated Size of the Graphic Novel Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Graphic Novels by Consolidated Rating, 2007-2011
    • Five-Year Graphic Novel Trends
      • Table Format and Segment Trends: Graphic Novels, 2007-2011
      • Table Top 20 Graphic Novel Imprints, January-December 2011
      • Table Bestselling Graphic Novels, 2011
      • Table Top 20 Graphic Novel Authors, January-December 2011
    • Size of the Graphic Novel Market
    • Health & Fitness Books
      • Table Estimated Size of the Health & Fitness Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Health & Fitness by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Health & Fitness, 2007-2011
      • Table Top 20 Health & Fitness Book Imprints, January-December 2011
      • Table Bestselling Health & Fitness Books, 2011
      • Table Top 20 Health & Fitness Authors, January-December 2011
    • Five-Year Health & Fitness Trends
    • Size of the Health & Fitness Book Market
    • Mystery Books
      • Table Estimated Size of the Mystery Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Mystery & Detective by Consolidated Rating,2007-2011
      • Table Format and Segment Trends: Mystery, 2007-2011
    • Five-Year Mystery Book Trends
      • Table Top 20 Mystery Book Imprints, January-December 2011
      • Table Bestselling Mystery Books, 2011
      • Table Top 20 Mystery Authors, January-December 2011
    • Size of the Mystery Book Market
    • Political Commentary/Political Science
      • Table Estimated Size of the Political Commentary/Political Science Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2007-2011
    • Political Commentary Book Five-Year Trends
      • Table Top 20 Political Commentary/Current Events Book Imprints, January-December 2011
      • Table Bestselling Political Books, 2011
      • Table Top 20 Political Book Authors, January-December 2011
    • Size of Political Commentary/Current Events Book Market
      • Table Format and Segment Trends: Political Science , 2007-2011
    • Reference Books
      • Table Estimated Size of the Reference Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Reference by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Reference, 2007-2011
      • Table Reference Imprints, January-December 2011
      • Table Bestselling Reference Books, 2011
    • Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers
      • Table Top 12 Reference Authors, January-December 2011
    • Size of the Reference Book Market
    • Religious/Inspirational Books
      • Table Estimated Size of the Religious/Inspirational Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Religious/Inspirational, 2007-2011
      • Table Top 20 Religion Imprints, January-December 2011
      • Table Bestselling Religious Books, 2011
      • Table Top 20 Religious Book Authors, January-December 2011
    • Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers
    • Size of the Religious/Inspirational Book Market
    • Romance Books
      • Table Estimated Size of the Romance Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Romance by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Romance, 2007-2011
      • Table Top 20 Romance Imprints, January-December 2011
      • Table Bestselling Romance Books, 2011
      • Table Top 20 Romance Authors, January-December 2011
    • Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers
    • Size of the Romance Book Market
    • Science Fiction/Fantasy Books
      • Table Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2008-2012P
      • Table Top 20 Science Fiction Authors, January-December 2011
      • Table Top 20 Fantasy Authors, January-December 2011
      • Table Five-Year Trend: Science Fiction by Consolidated Rating, 2007-2011
      • Table Five-Year Trend: Fantasy by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Science Fiction, 2007-2011
      • Table Format and Segment Trends: Fantasy, 2007-2011
      • Table Top 20 Science Fiction Imprints, January-December 2011
      • Table Top 20 Fantasy Imprints, January-December 2011
      • Table Bestselling Science Fiction Books, 2011
    • Five-Year Sci-Fi/Fantasy Book Trends
      • Table Bestselling Fantasy Books, 2011
    • Size of the Sci-Fi/Fantasy Book Market
    • Self-Help Books
      • Table Estimated Size of the Self-Help Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Self-Help by Consolidated Rating, 2007-2011
    • Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers
    • Size of the Self-Help Book Market
      • Table Format and Segment Trends: Self-Help, 2007-2011
      • Table Top 20 Self-Help Imprints, January-December 2011
      • Table Bestselling Self-Help Books, 2011
      • Table Top 20 Self Help Authors, January-December 2011
      • Table Estimated Size of the Sports Book Market by Revenue, 2008-2012P
    • Sports Books
      • Table New Sports Titles vs. All New Titles Released, 2006-2010
      • Table Five-Year Trend: Sports by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Sports, 2007-2011
      • Table Top 20 Sports Imprints, January-December 2011
    • Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers
    • Size of the Sports Book Market
      • Table Bestselling Sports Books, 2011
      • Table Top 20 Sports Book Authors, January-December 2011
    • Travel Books
      • Table Estimated Size of the Travel Book Market by Revenue, 2008-2012P
      • Table Five-Year Trend: Travel by Consolidated Rating, 2007-2011
      • Table Format and Segment Trends: Travel, 2007-2011
    • Five-Year Travel Book Trends
    • Size of the Travel Book Market
      • Table Top 11 Sports Imprints, January-December 2011
      • Table Bestselling Travel Books, 2011
      • Table Top 12 Travel Authors, January-December 2011
  • Book Buyer Demographics & Psychographics
    • Introduction
    • Who's Buying The Books?
      • Table Overview of Book Purchasing Population (U.S. Adults) Sales Channel Trends
      • Table Overview of Book Purchasing Population (U.S. Adults) Customer Trends
      • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
      • Gender and Race
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
      • Age Breakdown
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
      • Buyers of Books by Education Level
      • Household Income
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
      • Employment Status
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
      • Marital Status
      • Number of People/Number of Children in Household
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Marital Status
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of People in HH
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of Children in HH
      • Age of Children in Household
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age of Children in HH
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Type of Residence
      • Type of Residence
      • Region and Metro Markets
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region
        • Table Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Metro Markets
      • Psychographic Analysis
        • Table Overview of Book Purchasing Population General Attitudes: Any Agree
      • Psychographic Analysis: Readers & Advertising
        • Table Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising
      • Psychographic Analysis: The Internet
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of The Internet, Any Agree
      • Psychographic Analysis: Cell Phones
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Cell Phones
      • Psychographic Analysis: High Tech
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of High Tech
      • Psychographic Analysis: Shopping
        • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping
  • Forecasts and Conclusions
    • Adult Hardcover
    • Adult Paperback
      • Table Net Consumer Book Sales, 2008-2012P
    • Adult Mass Market
    • Children's Hardcover
    • Children's Paperback
    • Audio Books
    • Religious Books
    • Electronic Books
    • Recommendations
      • Table Estimated Size of Market Categories, 2012
  • Profiles of Leading Publishers
    • Abrams
    • Andrews McMeel Publishing
    • Encyclopædia Britannica
    • Hachette Book Group USA
    • Harlequin Enterprises
    • HarperCollins Publishers
    • Houghton Mifflin Harcourt Trade & Reference Publishers
    • Kensington Publishing Corp.
    • Macmillan
    • Penguin Group (USA)
    • Random House Inc.
    • Rodale Inc.
    • Scholastic
    • Simon & Schuster Inc.
    • John Wiley & Sons Inc.

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