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Business-to-Business Marketing 2026

Publisher Richard K. Miller & Associates
Published Jul 01, 2025
Length 249 Pages
SKU # RKM20163950

Description

Business-to-Business Marketing 2026 presents data on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and customers, and analyses of trends in the B2B marketplace. Topics include analytics, B2B e-commerce, B2B media advertising, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Table of Contents

249 Pages
PART I: MARKET OVERVIEW
1 BUSINESS-TO-BUSINESS SPENDING
1.1 Gross Domestic Product
1.2 B2B Payment Transaction Value
2 B2B MARKETING SPENDING
2.1 Overview
2.2 B2B External Spending
2.3 Offline and Online B2B Marketing Spending
2.4 Marketing Budget Distribution
2.5 Marketing Technology
2.6 Marketing Data
2.7 Marketing Collateral
2.8 Outlook 2025
2.9 Market Resources
3 B2B ADVERTISING
3.1 Market Assessment
3.2 Market Leaders
3.3 Display Advertising
3.4 Search Spending
3.5 Mobile Advertising
3.6 B2B Tech Ad Spending
4 CLIENT HOSPITALITY
4.1 Overview
4.2 Sports Tickets
4.3 Major Sports Events
4.4 Hospitality Tents
4.5 Country Clubs
4.6 Market Resources
5 B2B MEDIA
5.1 Business News Magazines
5.2 Business Technology Magazines
5.3 Marketing and Advertising
5.4 Newspapers
6 BUSINESS DIRECTORIES & DATABASES
6.1 Overview
6.2 Business Directory/Database Publishers
PART II: STATE OF B2B MARKETING
7 OUTLOOK FOR B2B MARKETING
7.1 Overview
7.2 Survey
7.3 Market Resources
8 B2B MARKETING BENCHMARKS
8.1 Overview
8.2 B2B CMO Survey
8.3 Market Resources
9 B2B MARKETING RESOURCE EFFECTIVENESS
9.1 Overview
9.2 Objectives
9.3 Marketing Tactics
9.4 Market Resources
10 B2B MARKETING SURVEY
10.1 Overview
10.2 Survey Results
10.3 Market Resources
11 MARKETING MIX
11.1 Overview
11.2 Marketing Objectives
11.3 Marketing & Sales Priorities
11.4 Spending
11.5 B2B Event Marketing
11.6 Lead Generation
11.7 Artificial Intelligence
11.8 Outsourcing
11.9 Market Resources
12 STATE OF B2B DIGITAL MARKETING
12.1 Overview
12.2 Survey
12.3 Market Resources
13 STATE OF MULTI-CHANNEL MARKETING
13.1 Overview
13.2 Channels For Business Growth
13.3 Essential Strategic Elements
13.4 Channels To Connect With Prospects
13.5 Consistent Brand Messaging
13.6 Emerging Trends
13.7 Greatest Challenges
13.8 Market Resources
14 STATE OF SALES
14.1 Overview
14.2 Marketplace Pressures
14.3 AI Adoption
14.4 Sales Enablement
14.5 Employee Retention
14.6 Tactics for Growth
14.7 Market Resources
15 THE B2B BUYER
15.1 Overview
15.2 Demographics
15.3 Influencing Decisions
15.4 Buying Cycle
PART III: DIGITAL MARKETING
16 DIGITAL MARKETING STRATEGY
16.1 Overview
16.2 Objectives
16.3 Online Tactics
16.4 Metrics To Measure Results
16.5 Resources Used
16.6 Market Resources
17 DIGITAL MARKETING TRENDS
17.1 Overview
17.2 Areas Of Focus
17.3 New Tactics
17.4 Use Of AI
17.5 Challenges
17.6 Market Resources
18 B2B E-COMMERCE
18.1 Market Assessment
18.2 Online and Mobile B2B Commerce
18.3 B2B E-Commerce Promotions
18.4 Customer Expectations
18.5 Market Resources
19 B2B ONLINE MARKETPLACES
19.1 Overview
19.2 Market Assessment
19.3 Profiles Of Online Marketplaces
20 EMAIL
20.1 Overview
20.2 B2B Use Of Email
20.3 Effectiveness
20.4 Strategies, Tactics, And Trends
20.5 Email Marketing & AI
20.6 Email Marketing Services
20.7 Market Resources
21 SEARCH
21.1 Overview
21.2 Organic Search
21.3 Search Engine Optimization
21.4 Market Resources
22 SOCIAL MEDIA MARKETING
22.1 Overview
22.2 Market Assessment
22.3 Use And Effectiveness
22.4 Social Media Marketing Strategy
22.5 Influencers
23 VIDEO MARKETING
23.1 Overview
23.2 Reasons To Use Marketing Videos
23.3 Video ROI
23.4 Video Marketing Survey
23.5 Social Media Videos
23.6 Market Resources
24 WEBSITE STRATEGY
24.1 B2B Website Features
24.2 Online Research
24.3 Website Marketing Optimization
24.4 Landing Page Optimization
24.5 Website Usability
PART IV: MARKETING & SALES
25 ACCOUNT-BASED MARKETING
25.1 Overview
25.2 Implementation
25.3 Effectiveness
25.4 Account-Based Marketing Survey
25.5 Market Resources
26 ANALYTICS
26.1 Overview
26.2 Predictive Analytics
26.3 Metrics Measured
26.4 Marketing Analytics Survey
26.5 Analytics Technology Products
27 ARTIFICIAL INTELLIGENCE IN MARKETING
27.1 Current Applications In Marketing
27.2 Anticipated Future Applications
27.3 Use Of AI Tools In Marketing
27.4 Leveraging AI In Marketing
28 ATTRIBUTION
28.1 Overview
28.2 Attribution Models
28.3 Marketing Attribution Survey
29 BRAND STRATEGY
29.1 Importance Of A B2B Brand
29.2 Brand Purpose
29.3 Brand Reputation
29.4 Implementing Brand Strategy
30 CONTENT MARKETING
30.1 Overview
30.2 Content Spending
30.3 Content Marketing Trends
30.4 Survey on Content Marketing
30.5 Market Resources
31 CUSTOMER EXPERIENCE
31.1 Overview
31.2 State Of The B2B Buyer Experience
31.3 Customer Experience Survey
31.4 Market Resources
32 CUSTOMER JOURNEY MAPPING
32.1 Overview
32.2 Survey On Customer Journey Mapping
33 CUSTOMER RELATIONSHIP MANAGEMENT
33.1 Overview
33.2 CRM Use
33.3 The State Of CRM
33.4 CRM Technology Products
33.5 Market Resources
34 DATA-DRIVEN MARKETING
34.1 Overview
34.2 Data Use
34.3 Data-Driven Marketing Tactics
34.4 Data-Driven Marketing Strategy
35 DATA MANAGEMENT
35.1 Data Benchmark Survey
35.2 Customer Data Platforms
35.3 Marketing Data Quality
35.4 Using Intent Data
36 DEMAND GENERATON
36.1 Overview
36.2 Survey On Demand Generation Strategy
36.3 Market Resources
37 DIRECT MARKETING
37.1 Market Assessment
37.2 Direct Mail
37.3 Effectiveness
37.4 Direct Marketing Agencies
37.5 Direct Marketing List Providers
38 INBOUND MARKETING
38.1 Overview
38.2 Inbound Marketing Survey
38.3 Market Resources
39 LEAD GENERATION & MANAGEMENT
39.1 Qualified Leads
39.2 Most Effective Lead Generation Tactics
39.3 Pipeline Generation
39.4 Conversion Rate
39.5 Lead Management
39.6 Lead Management Implementation
39.7 Lead Management Survey
39.8 Lead Conversion Survey
39.9 Lead Nurturing
40 MARKET RESEARCH
40.1 Market Research Companies
40.2 Market Research Reports
40.3 Competitor Intelligence
40.4 Forecasting
40.5 Market Resources
41 MARKETING AUTOMATION
41.1 Overview
41.2 Market Assessment
41.3 The State Of Marketing Automation
41.4 Marketing Automation for SMBs
41.5 Marketing Automation Technology Products
42 MARKETING TECHNOLOGY
42.1 Overview
42.2 Marketing Technology Implementation Surveys
43 NETWORKING
43.1 Overview
43.2 Local Networking Alliances
43.3 Networking Online
44 PERSONALIZATION
44.1 Overview
44.2 Data-Driven Personalization
44.3 Hyper-Personalization Strategies
44.4 Market Resources
45 PRODUCT MARKETING
45.1 Overview
45.2 Product Marketing Activities
45.3 Digital Channels For Product Marketing
45.4 Offline Channels For Product Marketing
45.5 Distribution Strategies
45.6 Metrics For Assessment
45.7 Product Launch Strategies
45.8 Product Launch Assessment
45.9 Challenges in Product Marketing
45.10 Market Resources
46 PROMOTIONAL EVENTS
46.1 Overview
46.2 Objectives
46.3 Key Benefits
46.4 Type Of Promotional Events
46.5 Event Components
46.6 Event Promotion Online Channels
46.7 Content To Support Event Promotion
46.8 Pre-Event Tactics
46.9 Tactics For Attendee Engagement
46.10 Post-Event Tactics
46.11 Assessing ROI
46.12 Primary Challenges
46.13 Market Resources
47 SALES
47.1 Sales Skills
47.2 Sales Performance
47.3 Prospecting
47.4 Building Relationships
48 SALES ENABLEMENT
48.1 Overview
48.2 Strategies For B2B Sales Enablement
48.3 Market Resources
49 SPONSORSHIPS
49.1 Overview
49.2 Market Assessment
49.3 Spending By Sector
49.4 Market Resources
PART V: TRADE SHOWS
50 TRADE SHOW MARKETING
50.1 Trade Show Marketing
50.2 Exhibition Industry Research
50.3 Associations
50.4 Periodicals
50.5 Online Resources
51 LARGEST TRADE SHOWS
51.1 Overview
51.2 Largest Trade Shows
52 CONVENTION CENTERS
52.1 Largest Convention Centers
52.2 List of Convention Centers
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
APPENDIX D - ANALYSTS
APPENDIX E - ASSOCIATIONS
APPENDIX F - B2B MARKETING BLOGS
APPENDIX G - MARKETING TECHNOLOGY VENDORS
APPENDIX H - ONLINE RESOURCES
APPENDIX I - PERIODICALS
REFERENCES

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