Automotive Seating Innovation Technology Trend Research Report, 2025
Description
Automotive Seating Research: With Popularization of Comfort Functions, How to Properly ""Stack Functions"" for Seating?
This report studies the status quo of seating technologies and functions in aspects such as seating comfort, intelligence, safety, flexibility, lightweight design, and environmental protection, and explores the future technology routes and possible application solutions of automotive seating.
Seating Comfort Demand Upgrades, and Price of Comfort Functions Drops
After consumers take their seats in the cabin, the seat gives consumers the first impression of intelligent cockpit comfort through the first touch, support, and wrapping. Against the backdrop of consumers' increasing emphasis on comfort, the specific demand for comfort varies across different vehicle types, price ranges, brand positioning, and specific consumer groups. For example, by price range, as vehicle price (consumer budget) increases, consumers demand both ever higher long-lasting comfort and operational convenience:
In this report, seating comfort is reflected in seat materials/structure, comfort components (lumbar support, leg rest, footrest, etc.), comfort functions (ventilation, heating, massage), and comfort adjustments (stepless adjustment, linkage adjustment, position adjustment, etc.). Different vehicle models prioritize different comfort configurations:
For vehicle models priced at above RMB300,000 (some low to RMB250,000), zero-gravity seats have become a core configuration in this price range, mainly installed in the second-row boss seat and front passenger seat, as well as the left side of the second row and the driver's seat.
While equipped with zero-gravity seats, the configuration of more than 4-way adjustment function and standard ventilation, massage, and heating functions also meet consumers' demand for comfort to a certain extent:
For vehicle models in the range of RMB200,000-300,000, seats with a big tilt angle (including quasi-zero-gravity seats and excluding real zero-gravity seats) are generally used. They are equipped with multi-way adjustment functions, and are then optionally configured with comfort functions (ventilation, massage and heating) to satisfy consumers' comfort demand.
The comfort configuration of vehicle models below RMB200,000 is relatively limited. However, affected by the downward price movements of comfort components and functions, consumers can still enjoy the ""ventilation, massage, and heating"" functions that were originally available on vehicle models above RMB300,000, which improves seating comfort to a certain extent and meets consumers' demand for ""balance between cost performance and comfort"".
In the case of comfort functions such as ventilation, heating, and massage, before 2023, front seats with standard heating, ventilation, and massage functions at the same time could only be found in vehicle models above RMB300,000, with a penetration rate of lower than 1%. Starting from 2024, the penetration not only reached 3.7% in vehicle models in the range of RMB200,000-300,000, but also extended to models below RMB200,000. In the first half of 2025, models with standard heating, ventilation, and massage functions in the range of RMB200,000-300,000 outnumbered that in the range of above RMB300,000, with a penetration rate of 5.5%.
In addition, seats in the entire passenger car market have been a “stack” of multiple functions, especially in flagship models. For example, in the first half of 2025, in the vehicle models in the range of RMB200,000-300,000, the penetration rates of individual front seat heating/leg rest/comfort entry and exit functions were 14.2%, 2.1%, and 8.2%, respectively; the penetration rate of vehicle models integrating the above functions (heating + leg rest + comfort entry and exit, the green part in the figure below) was still 1.6%.
Solving Sore Points in ""Function Stacking"" Requires Industrial Synergy and Technological Upgrade
There are multiple sore points arising from the ""function stacking"" phenomenon, among which two important factors are:
2.How to improve consumers' user experience even when scenario sore points cannot be solved by ""function stacking""?
3.When seating comfort problems can be solved by ""function stacking"", how to effectively control costs?
Scenario Sore Points
Whether it is zero-gravity seats or the adoption of ""independent air suction + zoned heating + more than 20-point massage"", they are still insufficient in addressing consumers' usage sore points in specific scenarios, for example, the following typical situations:
In long-distance driving scenarios, even with ventilation, heating, and massage turned on, fatigue cannot be eliminated;
When the second-row seats are in zero-gravity mode, safety cannot be guaranteed in case of a collision.
In addition, there are also sore points such as inflexible hardness adjustment and insufficient seat support during cornering.
Different automakers/suppliers have different strategies to address seating problems. However, in general, emerging OEMs and leading domestic suppliers perform better in seat iteration. They use the methodologies of product and quality teams to find sore points of the previous generation of seats, keep updating product databases, and then iterate products rapidly to improve the comfort of the new generation of seat products in corresponding scenarios.
Take Li Auto (automaker) and Yanfeng (supplier) as examples to see how to solve the problems of fatigue during long-distance driving and the safety of zero-gravity seats:
Li Auto:
In the research on seating for its L Series models, Li Auto finds that consumers suffer from shoulder and back discomfort during long-distance driving but cannot activate the zero-gravity mode. It proposes 3 improvement directions:
Adjust angle of comfort components: Tilt up the front end of the seat cushion by 10°, increase the backrest angle from 115° (standard sitting posture) to 125° to improve the back contact area and further balance the pressure distribution;
Upgrade comfort functions: Realize adjustable hardness, supplemented by 16-point massage, full-coverage heating, and sound-light linkage (audio + entertainment screen) functions;
Combine with ""Magic Carpet Air Suspension"" to flexibly switch the support of the seat. (Typical examples include the new L9 and Mega models).
Wherein, the driver's ""Magic Carpet"" seat, on the basis of adjustable hardness, links with the Magic Carpet Air Suspension to automatically switch gears and flexibly adjust the degree of seat support, relieving hip pressure, and enabling softness and high comfort for short trips, and strong support and indefatigability for long trips.
Yanfeng:
In August 2025, Yanfeng launched the HOVER series zero-gravity seats, which are combined with safety technologies to solve the problem of insufficient safety when the zero-gravity mode is activated:
Active safety: Adopt Pre-Crash technology. Before a vehicle collision occurs, the seat is quickly adjusted from the zero-gravity posture back to the safe position, adjusting the backrest by 20° within 0.7 seconds.
Passive safety: When a collision is unavoidable, multiple solutions including the Follow-Up Seat (FUS), All Belt to Seat (ABTS)/Buttock Airbag (BAB), and Hoodie Airbag (HAB) provide protection for occupants in full scenarios such as frontal collision/side collision/rollover/rear collision.
Cost Control
From 2024 to 2025, Chinese suppliers have performed better in cost control than foreign suppliers, and emerging OEMs have also made more efforts on cost reduction than joint-venture peers.
In general, OEMs and suppliers each have 4 cost control strategies, among which ""use of seating platforms"" and ""incorporating cost-reduction design into seating technology upgrades"" are the 2 common ones:
Use of Seating Platforms
Seating platforms help suppliers or OEMs save costs by way of components sharing in the development and design process and reducing repeated development, with the characteristics of ""generalization, modularization, and standardization"".
Chinese OEMs and suppliers have already applied seating framework platforms on a certain scale. However, in general, due to later use of seating platforms than international OEMs, Chinese OEMs still has a gap with international counterparts.
Integrate Cost-Reduction Design into Seating Technology Upgrades
The concept of cost reduction permeates the seating design and process upgrade of OEMs and suppliers. A common technology route is the ""lightweight"" approach. It reduces the number of seat components or the usage of materials through structural optimization, material iteration, and process upgrade, while ensuring that the strength and performance is unchanged or even improved to a higher level.
In Yanfeng’s case, in the past three years, it has proposed multiple seating technologies adopting integrated structures, including multi-level integrated foam materials, zero-gravity seats with linkage adjustment, and leg rests with highly integrated adjustment mechanisms and shock absorption functions, all aimed at reducing seat costs.
Chinese Suppliers Achieve ""Qualitative Improvement"" in Comfort through Technology Upgrade
Leveraging their outstanding advantages in cost control, Chinese suppliers have begun to catch up with foreign peers in the market since 2024.
Throughout 2024 and in the first half of 2025, the market share of Chinese suppliers exceeded 30% in both periods. In the first half of 2025, the top 5 suppliers by sales volume in China's seating market were Yanfeng, Lear, Faurecia, Magna, and Faway Adient. Specifically, among Chinese suppliers, Shuangying, Nobo Automotive, Wiseat Auto Parts, and Jujin Auto Parts also boasted considerable installations.
Technically, through research on the public technologies of different suppliers, their disclosed strategic layout directions, and the functional highlights of production vehicle models, ResearchInChina finds that compared with foreign suppliers that highlight intelligent seating technologies, Chinese suppliers focus more on further improving comfort and the flexible adaptability of seats in multiple scenarios.
Take Tenchen Controls as an example:
In the comfort route, the most deployed technologies are comfort adjustment technologies, including 9 adaptive adjustment technologies and 6 stepless adjustment technologies. Adaptive adjustment technologies often combine airbags to adapt to different human percentiles and adjust seating comfort.
In the safety route, more layouts are made in seat buffer and energy absorption designs.
In the flexibility route, layouts cover seat folding, long slide rail, rotation adjustment, and multi-scenario adaptability.
In the intelligence route, the development focus is put on seat sensor monitoring functions.
In the next 2-3 years, lightweight, environmental protection, and intelligence routes will be the key technical fields Tianchen Controls focuses on developing.
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This report studies the status quo of seating technologies and functions in aspects such as seating comfort, intelligence, safety, flexibility, lightweight design, and environmental protection, and explores the future technology routes and possible application solutions of automotive seating.
Seating Comfort Demand Upgrades, and Price of Comfort Functions Drops
After consumers take their seats in the cabin, the seat gives consumers the first impression of intelligent cockpit comfort through the first touch, support, and wrapping. Against the backdrop of consumers' increasing emphasis on comfort, the specific demand for comfort varies across different vehicle types, price ranges, brand positioning, and specific consumer groups. For example, by price range, as vehicle price (consumer budget) increases, consumers demand both ever higher long-lasting comfort and operational convenience:
In this report, seating comfort is reflected in seat materials/structure, comfort components (lumbar support, leg rest, footrest, etc.), comfort functions (ventilation, heating, massage), and comfort adjustments (stepless adjustment, linkage adjustment, position adjustment, etc.). Different vehicle models prioritize different comfort configurations:
For vehicle models priced at above RMB300,000 (some low to RMB250,000), zero-gravity seats have become a core configuration in this price range, mainly installed in the second-row boss seat and front passenger seat, as well as the left side of the second row and the driver's seat.
While equipped with zero-gravity seats, the configuration of more than 4-way adjustment function and standard ventilation, massage, and heating functions also meet consumers' demand for comfort to a certain extent:
For vehicle models in the range of RMB200,000-300,000, seats with a big tilt angle (including quasi-zero-gravity seats and excluding real zero-gravity seats) are generally used. They are equipped with multi-way adjustment functions, and are then optionally configured with comfort functions (ventilation, massage and heating) to satisfy consumers' comfort demand.
The comfort configuration of vehicle models below RMB200,000 is relatively limited. However, affected by the downward price movements of comfort components and functions, consumers can still enjoy the ""ventilation, massage, and heating"" functions that were originally available on vehicle models above RMB300,000, which improves seating comfort to a certain extent and meets consumers' demand for ""balance between cost performance and comfort"".
In the case of comfort functions such as ventilation, heating, and massage, before 2023, front seats with standard heating, ventilation, and massage functions at the same time could only be found in vehicle models above RMB300,000, with a penetration rate of lower than 1%. Starting from 2024, the penetration not only reached 3.7% in vehicle models in the range of RMB200,000-300,000, but also extended to models below RMB200,000. In the first half of 2025, models with standard heating, ventilation, and massage functions in the range of RMB200,000-300,000 outnumbered that in the range of above RMB300,000, with a penetration rate of 5.5%.
In addition, seats in the entire passenger car market have been a “stack” of multiple functions, especially in flagship models. For example, in the first half of 2025, in the vehicle models in the range of RMB200,000-300,000, the penetration rates of individual front seat heating/leg rest/comfort entry and exit functions were 14.2%, 2.1%, and 8.2%, respectively; the penetration rate of vehicle models integrating the above functions (heating + leg rest + comfort entry and exit, the green part in the figure below) was still 1.6%.
Solving Sore Points in ""Function Stacking"" Requires Industrial Synergy and Technological Upgrade
There are multiple sore points arising from the ""function stacking"" phenomenon, among which two important factors are:
2.How to improve consumers' user experience even when scenario sore points cannot be solved by ""function stacking""?
3.When seating comfort problems can be solved by ""function stacking"", how to effectively control costs?
Scenario Sore Points
Whether it is zero-gravity seats or the adoption of ""independent air suction + zoned heating + more than 20-point massage"", they are still insufficient in addressing consumers' usage sore points in specific scenarios, for example, the following typical situations:
In long-distance driving scenarios, even with ventilation, heating, and massage turned on, fatigue cannot be eliminated;
When the second-row seats are in zero-gravity mode, safety cannot be guaranteed in case of a collision.
In addition, there are also sore points such as inflexible hardness adjustment and insufficient seat support during cornering.
Different automakers/suppliers have different strategies to address seating problems. However, in general, emerging OEMs and leading domestic suppliers perform better in seat iteration. They use the methodologies of product and quality teams to find sore points of the previous generation of seats, keep updating product databases, and then iterate products rapidly to improve the comfort of the new generation of seat products in corresponding scenarios.
Take Li Auto (automaker) and Yanfeng (supplier) as examples to see how to solve the problems of fatigue during long-distance driving and the safety of zero-gravity seats:
Li Auto:
In the research on seating for its L Series models, Li Auto finds that consumers suffer from shoulder and back discomfort during long-distance driving but cannot activate the zero-gravity mode. It proposes 3 improvement directions:
Adjust angle of comfort components: Tilt up the front end of the seat cushion by 10°, increase the backrest angle from 115° (standard sitting posture) to 125° to improve the back contact area and further balance the pressure distribution;
Upgrade comfort functions: Realize adjustable hardness, supplemented by 16-point massage, full-coverage heating, and sound-light linkage (audio + entertainment screen) functions;
Combine with ""Magic Carpet Air Suspension"" to flexibly switch the support of the seat. (Typical examples include the new L9 and Mega models).
Wherein, the driver's ""Magic Carpet"" seat, on the basis of adjustable hardness, links with the Magic Carpet Air Suspension to automatically switch gears and flexibly adjust the degree of seat support, relieving hip pressure, and enabling softness and high comfort for short trips, and strong support and indefatigability for long trips.
Yanfeng:
In August 2025, Yanfeng launched the HOVER series zero-gravity seats, which are combined with safety technologies to solve the problem of insufficient safety when the zero-gravity mode is activated:
Active safety: Adopt Pre-Crash technology. Before a vehicle collision occurs, the seat is quickly adjusted from the zero-gravity posture back to the safe position, adjusting the backrest by 20° within 0.7 seconds.
Passive safety: When a collision is unavoidable, multiple solutions including the Follow-Up Seat (FUS), All Belt to Seat (ABTS)/Buttock Airbag (BAB), and Hoodie Airbag (HAB) provide protection for occupants in full scenarios such as frontal collision/side collision/rollover/rear collision.
Cost Control
From 2024 to 2025, Chinese suppliers have performed better in cost control than foreign suppliers, and emerging OEMs have also made more efforts on cost reduction than joint-venture peers.
In general, OEMs and suppliers each have 4 cost control strategies, among which ""use of seating platforms"" and ""incorporating cost-reduction design into seating technology upgrades"" are the 2 common ones:
Use of Seating Platforms
Seating platforms help suppliers or OEMs save costs by way of components sharing in the development and design process and reducing repeated development, with the characteristics of ""generalization, modularization, and standardization"".
Chinese OEMs and suppliers have already applied seating framework platforms on a certain scale. However, in general, due to later use of seating platforms than international OEMs, Chinese OEMs still has a gap with international counterparts.
Integrate Cost-Reduction Design into Seating Technology Upgrades
The concept of cost reduction permeates the seating design and process upgrade of OEMs and suppliers. A common technology route is the ""lightweight"" approach. It reduces the number of seat components or the usage of materials through structural optimization, material iteration, and process upgrade, while ensuring that the strength and performance is unchanged or even improved to a higher level.
In Yanfeng’s case, in the past three years, it has proposed multiple seating technologies adopting integrated structures, including multi-level integrated foam materials, zero-gravity seats with linkage adjustment, and leg rests with highly integrated adjustment mechanisms and shock absorption functions, all aimed at reducing seat costs.
Chinese Suppliers Achieve ""Qualitative Improvement"" in Comfort through Technology Upgrade
Leveraging their outstanding advantages in cost control, Chinese suppliers have begun to catch up with foreign peers in the market since 2024.
Throughout 2024 and in the first half of 2025, the market share of Chinese suppliers exceeded 30% in both periods. In the first half of 2025, the top 5 suppliers by sales volume in China's seating market were Yanfeng, Lear, Faurecia, Magna, and Faway Adient. Specifically, among Chinese suppliers, Shuangying, Nobo Automotive, Wiseat Auto Parts, and Jujin Auto Parts also boasted considerable installations.
Technically, through research on the public technologies of different suppliers, their disclosed strategic layout directions, and the functional highlights of production vehicle models, ResearchInChina finds that compared with foreign suppliers that highlight intelligent seating technologies, Chinese suppliers focus more on further improving comfort and the flexible adaptability of seats in multiple scenarios.
Take Tenchen Controls as an example:
In the comfort route, the most deployed technologies are comfort adjustment technologies, including 9 adaptive adjustment technologies and 6 stepless adjustment technologies. Adaptive adjustment technologies often combine airbags to adapt to different human percentiles and adjust seating comfort.
In the safety route, more layouts are made in seat buffer and energy absorption designs.
In the flexibility route, layouts cover seat folding, long slide rail, rotation adjustment, and multi-scenario adaptability.
In the intelligence route, the development focus is put on seat sensor monitoring functions.
In the next 2-3 years, lightweight, environmental protection, and intelligence routes will be the key technical fields Tianchen Controls focuses on developing.
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Table of Contents
490 Pages
- 1 Overview of Automotive Seating Industry
- 1.1 Overview of Seats
- Composition of Automotive Seat Components
- Classification of Automotive Seating Functions and Comfort Components
- Classification of Complete Automotive Seats
- Policies Promoting the Development of Automotive Seating
- Technical Standards for Automotive Seating: National Policies
- Technical Standards for Automotive Seating: Standards for Vehicles with Different Purposes
- Technical Standards for Automotive Seating: Health and Environmental Protection
- 1.2 Seating Industry Chain
- Production Process of Automotive Seats
- Industry Chain and Cost Composition of Automotive Seating
- Layout of Seating Industry Chain Companies
- Summary of Products of Automotive Seat Suppliers
- Competitive Barrier 1 in Seating Industry:
- Competitive Barrier 2 in Seating Industry:
- Competitive Barrier 3 in Seating Industry: Technical Barrier
- Competitive Barrier 4 in Seating Industry:
- Localization Trends of Seating (1): Rapid Development of Suppliers
- Localization Trends of Seating (2):
- Localization Trends of Seating: How Domestic Products Enter the Supply Chain Taking Tianchen Controls as an Example
- 1.3 Seating Market Data
- Automotive Seating Market Size
- Competitive Pattern of Automotive Seat Suppliers: Top 5 Suppliers Before 2024
- Competitive Pattern of Automotive Seat Suppliers: Top 10 Suppliers in H1 2025
- Penetration Rate of Seating and Comfort Functions: Front-row Ventilation, Heating and Massage Functions Grew Fastest
- Penetration Rate of Seating and Comfort Components:
- Penetration Rate of Seating and Comfort Adjustment Functions:
- Front-row Seat (Shoulder Adjustment - Standard):
- Front-row Seat (Lumbar Adjustment - Standard):
- Front-row Seat (Lumbar Adjustment - Standard):
- Front-row Seat (Leg Adjustment - Standard):
- Front-row Seat (Cushion Tilt Angle Adjustment - Standard):
- Front-row Seat (Cushion Length Adjustment - Standard):
- Front-row Seat (Backrest Wrapping Adjustment - Standard):
- Front-row Seat (Height Adjustment - Standard):
- Front-row Seat (Comfortable Entry and Exit - Standard):
- Front-row Seat (Comfortable Entry and Exit - Optional):
- Front-row Seat (Electric Adjustment - Standard):
- Front-row Seat (Electric Adjustment - Standard):
- Front-row Seat (Electric Adjustment - Standard):
- Front-row Seat (Ventilation - Standard):
- Front-row Seat (Heating - Standard):
- Front-row Seat (Massage - Standard): Extending from Models Above RMB200,000 to Those in the RMB100,000 Range
- Second-row Seat (Lumbar Adjustment - Standard):
- Second-row Seat (Leg Adjustment - Standard):
- Second-row Seat (Shoulder Adjustment - Standard):
- Second-row Seat (Footrest Adjustment - Standard):
- Second-row Seat (Backrest Adjustment - Standard):
- Second-row Seat (Rotation Adjustment - Standard):
- Second-row Seat (Height Adjustment - Standard):
- Second-row Seat (Front/Rear Adjustment - Standard):
- Second-row Seat (Left/Right Adjustment - Standard):
- Second-row Seat (Electric Adjustment - Standard):
- Second-row Seat (Electric Adjustment - Optional):
- Second-row Seat (Independent Seat - Standard):
- Second-row Seat (Independent Seat - Optional):
- Second-row Seat (Ventilation - Standard):
- Second-row Seat (Ventilation - Optional):
- Second-row Seat (Heating - Standard):
- Second-row Seat (Heating - Optional):
- Second-row Seat (Massage - Standard): Extending to the RMB150,000 -200,000 Yuan Range
- Second-row Seat (Massage - Optional):
- Third-row Seat (Backrest Adjustment - Standard):
- Third-row Seat (Lumbar/Leg Adjustment - Standard):
- Third-row Seat (Front - rear Adjustment - Standard):
- Third-row Seat (Electric Adjustment - Standard):
- Third-row Seat (Ventilation - Standard):
- Third-row Seat (Heating - Standard):
- Third-row Seat (Massage - Standard):
- Special Seating Functions (Seat Memory Adjustment - Standard):
- Special Seating Functions (Driver's Seat Memory Adjustment - Standard):
- Special Seating Functions (Copilot Seat Memory Adjustment - Standard):
- Special Seating Functions (Rear Seat Memory Adjustment - Standard):
- Special Seating Functions (Child’s Seat Interface - Standard):
- Special Seating Functions (Electric Folding of Rear Seats - Standard):
- Special Seating Functions (Folding Form of Rear Seats - Standard):
- Special Seating Functions (Folding Form of Rear Seats - Proportionate Folding):
- Special Seating Functions (Folding Form of Rear Seats - Overall Folding):
- Rear Seat Table:
- Rear Seat Cup Holder:
- 2 Status Quo and Trends of Automotive Seating Technology Routes
- Technology Route: Overview of Selection Strategy
- Technology Route: Classification Examples (1) - (3)
- Patent Technology: Layout Fields
- Patent Technology: Subdivision Technology Types
- Patent Technology: Quantity
- Patent Technology: Supplier / OEM Rankings
- 2.1 Development Trends of Comfort
- Key Words for Future Seating Comfort: Comfort Space
- Factors Influencing Comfort (1): Status Quo of Materials
- Factors Influencing Comfort (1): Future Trends of Materials
- Factors Influencing Comfort (2): C Status Quo of Comfort Components
- Factors Influencing Comfort (2): Future Trends of Comfort Components
- Factors Influencing Comfort (3): Status Quo of Comfort Functions
- Factors Influencing Comfort (3): Future Trends of Comfort Functions
- Comfort Components and Comfort Functions: Which are Basic Functions and Which are Market Gaps
- Factors Influencing Comfort (4): Status Quo of Comfort Adjustment
- Factors Influencing Comfort (4): Future Trends of Comfort Adjustment
- Principle of Zero-Gravity Seats
- Status Quo of Zero-Gravity Seats: Core Additional Product for Models Above RMB300,000
- Trend of Quantity of Zero-Gravity Seating Technologies in R&D
- Innovation Cases of Zero-Gravity Seating Technology: Zero-Gravity Seats + Safety
- Innovation Cases of Zero-Gravity Seating Technology: Zero-Gravity Seats + Multiway Adjustment
- Hybrid Route of Zero-Gravity Seats
- Future Technology Routes of Zero-Gravity Seats (1):
- Future Technology Routes of Zero-Gravity Seats (2): From Passive Comfort to Active Comfort
- Strategic Planning and Main Technical Directions of Major Suppliers of Zero-Gravity Seats
- Cases of Zero-Gravity Seats: (1)
- Cases of Zero-Gravity Seats: (2)
- Cases of Zero-Gravity Seats: (3)
- Cases of Zero-Gravity Seats: (4)
- Factors Influencing Comfort (5): Accessories - Display Screen
- 2.2 Development Trends of Intelligence
- Core Keywords for Seating Intelligence Route:
- Typical Functions of Seat Intelligence
- Intelligent Cockpit Data Flow Takes Seats as the Core
- Sore Points of Seating Intelligence (1):
- Sore Points of Seating Intelligence (2):
- Future Development Directions of Seating Intelligence
- Intelligent Technology - Intelligent Adjustment: Distribution of Technical Directions
- Intelligent Technology - Intelligent Adjustment: Case (1)
- Intelligent Technology - Intelligent Adjustment: Case (2)
- Intelligent Technology - Intelligent Adjustment: Case (3)
- Intelligent Technology - Intelligent Interaction: Distribution of Technical Directions
- Intelligent Technology - Intelligent Interaction: Case (1)
- Intelligent Technology - Intelligent Interaction: Case (2)
- Intelligent Technology - Intelligent Interaction: Case (3)
- Intelligent Technology - Cockpit Linkage: Case (1)
- Intelligent Technology - Cockpit Linkage: Case (4)
- Intelligent Technology - Cockpit Linkage: Case (5)
- 2.3 Developments Trend of Safety
- Status Quo of Safety Route (1):
- Status Quo of Safety Route (2):
- Future Trends of Safety Route
- Cases of Safety Route (1)
- Cases of Safety Route (2)
- Cases of Safety Route (3)
- 2.4 Development Trends of Flexibility
- Status Quo of Flexibility Development: One-button Folding into a Bed Has Become An Important Seating Configuration for Mid to Large Size Vehicles
- Flexible Seating Design Creates Multiple Scenarios
- Diversification Paths for Seating Scenarios (1): Rotation Adjustment
- Diversification Paths for Seating Scenarios (2): Long Slide Rail
- Diversification Paths for Seating Scenarios (3): Detachable Design
- Cases of Seating Scenario Diversification (1)
- Cases of Seating Scenario Diversification (2)
- Cases of Seating Scenario Diversification (3)
- 2.5 Development Trends of Lightweighting
- Technology Path of Lightweighting Route
- Cases of Lightweighting Route
- 2.6 Development Trends of Environmental Protection
- Sore Points in Environmental Protection Development (1)
- Sore Points in Environmental Protection Development (2)
- Cases of Environmental Protection (1):
- Cases of Environmental Protection (2):
- 2.7 New Technology Outlook
- AI Seats
- Airbag Technology
- Changeable Space Combination Technology
- Cockpit Fusion Perception
- 3 Automotive Seating Consumers and OEMs’ Strategies
- 3.1 Market Attention Analysis
- Factors of Concern for OEMs in Seating Design (1)-(2)
- Consumer Concerns and Corresponding Parameters about Seating Products (1)-(2)
- Priority of Consumer Concerns in Different Scenarios
- Consumer Demand Research in Different Scenarios (1): In the Vehicle Price Range of RMB100,000-300,000, Demand for Comfort and Intelligence Gradually Rises
- Consumer Demand Research in Different Scenarios (2): Impact of Different Vehicle Classes
- Consumer Demand Research in Different Scenarios (3): Impact of Different Brands
- Consumer Demand Research in Different Scenarios (4): Demand from Specific Populations
- Consumer Research: Reputation of Excellent Seats in Some Vehicle Models
- Consumer Research: Reputation of Defective Seats in Some Vehicle Models
- 3.2 Status Quo of Seating Development by OEMs
- OEMs’ Seating Development Strategies
- Seat Iteration Methodology of Emerging OEMs
- Ratings of Seating for Different Typical Vehicle Types
- Rating Standards for Seating for Different Typical Vehicle Types
- Technical Ratings of Typical OEMs
- Technical Ratings of Typical Suppliers
- 3.3 Typical OEM Seating Cases
- Li L7 ""Queen Seat""
- Li L9 Seat Optimization Case
- Li Auto's Seating Comfort Optimizations during Driving
- Advantages of Li Auto's Seating Perception Quality Team
- NIO Seating Design Case (1): ES8 Queen Copilot Seat
- NIO Seating Design Case (2): Comfort Enhancement
- NIO Future Seating Forecast
- ZEEKR Seating Comfort Case: Enhancing the Sense of Wrapping of Sporty Seats
- ZEEKR Seating Flexibility Case: Realizing 9 Lifestyle Scenarios with Flexibility Technology
- HIMA Case (1): AITO M9
- HIMA Case (2): AITO M7
- 3.4Cost Control Strategies of OEMs
- Strategy (2): Use of Seating Platforms
- OEMs’ Seating Platform Selection Strategy
- ARCFOX Seating Platform Grading Strategy: Moving from Universal Seating Frames to Universal Core Components
- ARCFOX Seating Platform Development Experience
- NIO Achieves Cost Reduction with Seating Frame Platforms
- Strategy (3): Cost-Reduction Design for Seating Technology
- Seat Technology Cost-Reduction Case (1)
- Seat Technology Cost-Reduction Case (2)
- Strategy (4):
- 4 Foreign Automotive Seating Suppliers
- Profile of Faurecia under Forvia
- Operation of Forvia
- Faurecia Continues to Expand Business in China and Launches Layoffs in Europe
- Faurecia's Automotive Seating Business Layout in China
- Faurecia Automotive Seating Technology (1)-(3)
- Evolution and Strategy of Faurecia Automotive Seating Products
- Faurecia High-Tech Comfort Solutions
- Faurecia LUMI Seating
- Faurecia's New Modular and Sustainable Seats
- Faurecia Zero-Gravity Seats
- Faurecia Seat Back Solution: Skin Light Panel
- Forvia and SSAB Cooperated to Launch Carbon-Free Steel Seat Structure
- Faurecia Safety Seating Frame Based on Active and Passive Return
- Faurecia Zero-Gravity Seats Equipped on Denza N9
- Faurecia Seat Design: Transformer Seat
- Faurecia Seat Design: 3D Zen Massage Seat
- Cooperation Dynamics: Opening of New Seat Assembly Plant Cooperated by BYD and Forvia in Thailand
- Faurecia Seating Design: Building A Lifestyle
- Thoughts in Faurecia Seating Design
- Future Planning of Faurecia's Automotive Seating Business
- Main Supporting Brands and Vehicle Models of Faurecia Automotive Seating Products
- Faurecia Cooperation Dynamics
- Product Roadmap: Faurecia
- Technology Roadmap: Faurecia
- Technology Roadmap: Faurecia
- 4.2 Lear
- Profile
- Global Distribution
- Operation in 2024
- Chinese Customers of Seating Business
- Partial Seating Customers and Installed Vehicle Models in 2025
- Layout of Automotive Seating Business in China
- Automotive Seating Technology
- Automotive Seating Comfort Functions (1)
- Automotive Seating Comfort Functions (2)
- Automotive Seating Comfort Functions (3)
- Evolution Plan of Automotive Seating Thermal Comfort System Product Portfolio
- Acquiring Kongsberg Automotive and I.G. Bauerhin to Expand Thermal Comfort System Product Portfolio
- Features of Zero-Gravity Seats
- Low-Carbon and Environmental Seating Solutions: Lear Eco Seating Solutions
- Low-Carbon and Environmental Seating Solutions FlexAir
- Lightweight Automotive Seating Frames
- Intelligent Seat Innovation Technology (2024)
- Development Dynamics
- Patent:
- Obvious Advantages in Vertical Integration of the Industry Chain
- Future Product Trend: Focusing on the Linkage Between Seats and Scenario Modes
- 4.3 Adient
- Profile
- Operation (2024)
- Operation in China (2024)
- Development History in the Chinese Market
- Layout and Supporting Customers in China
- Chinese Customers and Seat-Applied Vehicle Models (2025)
- Automotive Seating Solutions
- Electric Vehicle Seating Technology
- Features of Automotive Seats (1)
- Features of Automotive Seats (2)
- Automotive Seat Supporting Projects (2023)
- Seat Technology Innovation (2024-2025)
- Innovative Products Launched in the 2025 Fiscal Year
- Cooperation Dynamics
- 4.4 Magna
- Profile
- Operation (2024-2025)
- Major Automotive Seating Operating Entities in China
- Automotive Seating Technology (1)
- Automotive Seating Technology (2)
- Automotive Seating Technology (3)
- Three Core Technologies of M+Space
- Rotating Chassis and Electric Long Slide Rails for Zero-Gravity Seats
- Reconfigurable Seats
- Seat-Supported Vehicle Models
- Cooperation Dynamics
- 4.5 Toyota Boshoku
- Zero-Gravity Seats
- Diversity of Modular Seats
- Lightweight Seats
- 4.6 Brose
- Layout of Automotive Development Directions
- Automotive Seating Frame Products
- Automotive Zero-Gravity Seating Frames
- Automotive Long Slide Rails
- Automotive Seat Core Components
- 4.7 Hyundai Transys
- Products and Operation
- Vehicle Models Matched with Finished Seats
- Frames and Core Components
- Functional Accessories
- 4.8 TACHI-S
- Product Layout
- Foam Components and Cover
- Frame Products
- Seat Mechanism Components
- 5 Chinese Automotive Seating Suppliers
- Status Quo of Technology Layout of Suppliers:
- Sore Points in Technology Development of Chinese Suppliers:
- 5.1 Yanfeng
- Profile
- Global Distribution
- Seating Product Layout
- Surflex™ Shock-Absorbing Latex (Foaming Technology)
- Seat-Integrated Safety Technology
- Latest Seat Sustainable Technology
- Speaker Headrests, Headrests
- Armrest Solutions
- Comfort Seats: Zero-Gravity Seats (1)
- Comfort Seats: Zero-Gravity Seats (2)
- Comfort Seats: Zero-Gravity Seats (3)
- Comfort Seats: Technology
- Comfort Seats: Hover Free Seat
- Intelligent Seats: SU Seats
- Carbon Fiber Frame Seats, Integrated Child’s Seats
- Integrated Luxury Seats
- Theater-Style Folding Seats
- XiM Series Seats (1)-(2)
- Cooperative Customers
- Latest Dynamics
- Seating Technology
- Patent Technology: Highlighting Comfort and Safety
- Competitive Edge Lies in Industry Chain and Cost Advantages
- Technical Highlights of Cockpit Seats
- Future Product Forecast
- 5.2 Tenchen Controls
- Operation and R&D Route
- Product Layout
- Lightweight Seats
- Case: Jetour Shanhai L7
- Case: JAC M116/BAIC BJEV C46DB
- Designation Projects
- Patent Technology Route
- Competitive Edges
- Product Layout
- Future Product Forecast
- 5.3 Jifeng Auto Parts
- Profile
- Products
- Designation Projects
- Production Capacity
- Patent Technology Route
- Technical Advantages
- Future Product Forecast
- 5.4 Nobo Automotive
- Product Layout
- Comfort Case: Great Wall WEY Zero-Gravity Seats
- Comfort Case: Tank Comfort Seats
- Environmental Protection Case: Great Wall WEY Easy-to-Clean Interior Materials
- Environmental Protection Case: Nobo Polyurethane Foaming Technology
- Safety Case: Nobo Child’s Seats
- Flexibility Case: iNest 3.0
- Intelligence Case: ""AI"" Seats
- Patent Technology Route
- Competitive Edges
- Technical Advantages
- Future Product Forecast
- 5.5 Jujin Auto Parts
- Patent Technology Route
- Advantages: Rich Experience in In-Depth Cooperation with OEMs, Fast Response
- Future Product Forecast
- 5.6 Shuangying Group
- Flexibility Case: Deformable Seats
- Intelligence Case: Intelligent Active Support Seats
- Comfort Case: Zero-Gravity Seats
- Comfort Case: Multi-Functional Seats
- Patent Technology Route
- Advantages:
- Future Product Forecast
- 5.7 Yanpu Precision Technology
- Profile
- Subsidiaries and Supported Customers
- Designation Projects
- Core Technologies
- 5.8 Mingxin New Material
- Profile
- Products
- Supported Vehicle Models: Li MEGA Ultra
- Supported Vehicle Models: XPeng P7+
- Supported Vehicle Models: Leapmotor B10
- 5.9 KEIPER
- Profile
- Linear Mechanism – Features of Track 3000
- Rotating Mechanism - Features of T3000 Recliner
- Locking Mechanism - Features of LOCK 3000
- Linear Actuator Product Parameters
- Rotating Actuator – Parameters of MHA 3000
- Micro-Adjuster - Parameters of MINI DRIVE
- Smart Cabin Adjuster AMR
- Summary of Technical Advantages of Seat Components
- 5.10 Lile Auto Parts
- Profile
- Product Layout and Supporting (1)-(11)
- 5.11 Changshu Automotive Trim Group
- Product Layout
- 5.12 Mingyang Technology
- Product Layout
Pricing
Currency Rates
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