
South East Asia Over The Top (OTT) Market: Market Size, Forecast, Insights, and Competitive Landscape
Description
South East Asia Over The Top (OTT) Market: Market Size, Forecast, Insights, and Competitive Landscape
The Southeast Asia over the top (OTT) market is expected to grow at a CAGR of around 13.7% during 2025-2034. This report on Southeast Asia over the top (OTT) market provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Southeast Asia over the top (OTT) by categorising the market based on various segments including detailed regional segmentation. Also, detailed profiles of companies operating in the Southeast Asia over the top (OTT) market are provided in this report, which includes company description, business overview, product portfolio, and financial details.
This report provides an in-depth analysis of overall market and its segments. The historic numbers and forecasts are provided for each of the segments and for the countries covered in the report. This report also includes a detailed impact of COVID-19 pandemic on the Southeast Asia over the top (OTT) market.
Apart from the quantitative analysis, the report also provides qualitative analysis, including SWOT analysis, porter’s five forces, and value chain of the industry. It also includes descriptive market drivers, opportunities, on-going & future trends, and challenges.
We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Historical & Forecast Period
Base Year: 2024
Historical Period: 2020-2024
Forecast Period: 2025-2034
Market by Component:
• Solution
• Services
Market by Device Type:
• Smartphones
• Smart TVs
• Laptops, Desktops, and Tablets
• Gaming Consoles
• Set-top Box
• Others
Market by Content Type:
• Video
• Audio/VoIP
• Games
• Communication
• Others
Market by Revenue Model:
• Subscription
• Advertisement
• Hybrid
• Others
Market by User Type:
• Personal
• Commercial
Market by End User:
• Media & Entertainment
• Education & Training
• Health & Fitness
• IT & Telecom
• E-commerce
• BFSI
• Government
• Others
Market by Countries:
• Cambodia
• Indonesia
• Philippines
• Malaysia
• Singapore
• Thailand
• Vietnam
Companies included in this report:
• Netflix
• Ifix
• Hooq
• Viu
• Tonton VIP
• Amazon
• Tribe
• Disney Plus
• Others
Research Methodology:
During the course of the research study, we conducted extensive primary and secondary research on the Southeast Asia over the top (OTT). The research commenced with extensive exploration through secondary sources followed by primary research. With these research methods, we were able to estimate the market size, to identify the factors that promote the growth in this market as well as the factors that hamper growth in the market.
Comprehensive primary and secondary methods helped us to identify trends in the market and to project the opportunities that the key players may get during the forecast period. Apart from these approaches, various analytical and statistical approaches were also used during data extraction cleaning, and analysis.
Post secondary & primary research, we conducted expert interviews to validate all the information we collected during the course of the study. So, a blend of these three-way approaches helped us in data triangulation and to provide accurate market scenario in our report.
Key Highlights of Report:
• Overview of the Southeast Asia over the top (OTT) market.
• Analysis of Southeast Asia market trends, historical data, market estimates for the base year, and projections of compound annual growth rates (CAGRs) through the forecast period
• Profiles of the key companies
• SWOT analysis, Porter’s five forces, and value chain analysis of Southeast Asia over the top (OTT)
Key Questions Answered in the Report
• What will be the Southeast Asia over the top (OTT) market size and the growth rate in the coming year?
• What are the main key factors driving the market?
• What are the key market trends impacting the growth of the market?
• What are the market opportunities and threats in the market?
• What industrial trends, drivers and challenges are manipulating its growth?
• Which are trending factors influencing the market shares of the top companies?
• Who are the key market players in the industry?
• What is the degree of competition in the industry?
• What is the impact of COVID-19 on the current industry?
Table of Contents
156 Pages
- 1. Preface
- 1.1 Objective
- 1.2 Target Audience & Key Offerings
- 1.3 Report’s Scope
- 1.4 Research Methodology
- 1.4.1 Phase I
- 1.4.2 Phase II
- 1.4.3 Phase III
- 1.5 Assumptions
- 2. Key Insights
- 3. Southeast Asia Over The Top (OTT) Market
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Challenges
- 4. Southeast Asia Over The Top (OTT) Market Analysis
- 4.1. Market Portraiture
- 4.2. Market Size
- 4.3. Market Forecast
- 4.4. Impact of COVID-19
- 5. Southeast Asia Over The Top (OTT) Market by Component
- 5.1. Introduction
- 5.2. Solution
- 5.3. Services
- 6. Southeast Asia Over The Top (OTT) Market by Device Type
- 6.1 Introduction
- 6.2 Smartphones
- 6.3 Smart TVs
- 6.4 Laptops, Desktops and Tablets
- 6.5 Gaming Consoles
- 6.6 Set- Top Box
- 6.7 Others
- 7. Southeast Asia Over The Top (OTT) Market by Content Type
- 7.1. Introduction
- 7.2. Video
- 7.3. Audio/VoIP
- 7.4. Games
- 7.5. Communication
- 7.6. Others
- 8. Southeast Asia Over The Top (OTT) Market by Revenue Model
- 8.1. Introduction
- 8.2. Subscription
- 8.3. Advertisement
- 8.4. Hybrid
- 8.5. Others
- 9. Southeast Asia Over The Top (OTT) Market by User Type
- 9.1. Introduction
- 9.2. Personal
- 9.3. Commercial
- 10. Southeast Asia Over The Top (OTT) Market by End User
- 10.1. Introduction
- 10.2. Media & Entertainment
- 10.3. Education & Training
- 10.4. Health & Fitness
- 10.5. IT & Telecom
- 10.6. E-commerce
- 10.7. BFSI
- 10.8. Government
- 10.9. Others
- 11. Southeast Asia Over the top (OTT) Market by Country
- 11.1. Introduction
- 11.2. Cambodia
- 11.3. Indonesia
- 11.4. Philippines
- 11.5. Malaysia
- 11.6. Singapore
- 11.7. Thailand
- 11.8. Vietnam
- 12. SWOT Analysis
- 13. Porter’s Five Forces
- 14. Market Value Chain Analysis
- 15. Competitive Landscape
- 15.1. Competitive Scenario
- 15.2. Company Profiles
- 15.2.1. Netflix
- 15.2.2. Ifix
- 15.2.3. Hooq
- 15.2.4. Viu
- 15.2.5. Tonton VIP
- 15.2.6. Amazon
- 15.2.7. Tribe
- 15.2.8. Disney Plus
- 15.2.9. Others
- List of Figures
- Figure 1: South East Asia Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 2: South East Asia Over The Top (OTT) Market by Component, 2024
- Figure 3: South East Asia Over The Top (OTT) Market by Device Type, 2024
- Figure 4: South East Asia Over The Top (OTT) Market by Content Type, 2024
- Figure 5: South East Asia Over The Top (OTT) Market by Revenue Model, 2024
- Figure 6: South East Asia Over The Top (OTT) Market by User Type, 2024
- Figure 7: South East Asia Over The Top (OTT) Market by End User, 2024
- Figure 8: South East Asia Over The Top (OTT) Market by Country, 2024
- Figure 9: South East Asia Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 10: South East Asia Over The Top (OTT) Market by Component (in %), 2024 & 2034
- Figure 11: South East Asia Solution Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 12: South East Asia Solution Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 13: South East Asia Services Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 14: South East Asia Services Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 15: South East Asia Over The Top (OTT) Market by Device Type (in %), 2024 & 2034
- Figure 16: South East Asia Smartphones Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 17: South East Asia Smartphones Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 18: South East Asia Smart TVs Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 19: South East Asia Smart TVs Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 20: South East Asia Laptops, Desktops and Tablets Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 21: South East Asia Laptops, Desktops and Tablets Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 22: South East Asia Gaming Consoles Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 23: South East Asia Gaming Consoles Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 24: South East Asia Set Top Box Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 25: South East Asia Set Top Box Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 26: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 27: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 28: South East Asia Over The Top (OTT) Market by Content Type (in %), 2024 & 2034
- Figure 29: South East Asia Video Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 30: South East Asia Video Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 31: South East Asia Audio/VoIP Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 32: South East Asia Audio/VoIP Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 33: South East Asia Games Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 34: South East Asia Games Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 35: South East Asia Communication Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 36: South East Asia Communication Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 37: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 38: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 39: South East Asia Over The Top (OTT) Market by Revenue Model (in %), 2024 & 2034
- Figure 40: South East Asia Subscriptions Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 41: South East Asia Subscriptions Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 42: South East Asia Advertisement Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 43: South East Asia Advertisement Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 44: South East Asia Hybrid Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 45: South East Asia Hybrid Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 46: South East Asia Other Revenue Models Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 47: South East Asia Other Revenue Models Over The Top (OTT) Market (in US$ Million), 2025-2034 Figure 48: South East Asia Over The Top (OTT) Market by User Type (in %), 2024 & 2034
- Figure 49: South East Asia Personal Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 50: South East Asia Personal Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 51: South East Asia Commercial Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 52: South East Asia Commercial Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 53: South East Asia Over The Top (OTT) Market by End User (in %), 2024 & 2034
- Figure 54: South East Asia Media & Entertainment Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 55: South East Asia Media & Entertainment Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 56: South East Asia Education & Training Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 57: South East Asia Education & Training Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 58: South East Asia Health & Fitness Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 59: South East Asia Health & Fitness Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 60: South East Asia IT & Telecom Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 61: South East Asia IT & Telecom Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 62: South East Asia E-commerce Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 63: South East Asia E-commerce Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 64: South East Asia BFSI Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 65: South East Asia BFSI Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 66: South East Asia Government Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 67: South East Asia Government Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 68: South East Asia Other End Users Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 69: South East Asia Other End Users Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 70: South East Asia Over The Top (OTT) Market by Country (in %), 2024 & 2034
- Figure 71: Cambodia Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 72: Cambodia Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 73: Indonesia Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 74: Indonesia Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 75: Philippines Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 76: Philippines Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 77: Malaysia Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 78: Malaysia Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 79: Singapore Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 80: Singapore Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 81: Thailand Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 82: Thailand Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 83: Vietnam Over The Top (OTT) Market (in US$ Million), 2020-2024
- Figure 84: Vietnam Over The Top (OTT) Market (in US$ Million), 2025-2034
- Figure 85: Market Value Chain
- List of Tables
- Table 1: South East Asia Over The Top (OTT) Market Portraiture
- Table 2: South East Asia Over The Top (OTT) Market by Component (in US$ Million), 2024 & 2034
- Table 3: South East Asia Over The Top (OTT) Market by Device Type (in US$ Million), 2024 & 2034
- Table 4: South East Asia Over The Top (OTT) Market by Content Type (in US$ Million), 2024 & 2034
- Table 5: South East Asia Over The Top (OTT) Market by Revenue Model (in US$ Million), 2024 & 2034
- Table 6: South East Asia Over The Top (OTT) Market by User Type (in US$ Million), 2024 & 2034
- Table 7: South East Asia Over The Top (OTT) Market by End User (in US$ Million), 2024 & 2034
- Table 8: South East Asia Over The Top (OTT) Market by Country (in US$ Million), 2024 & 2034
- Table 9: List of Key Players
Pricing
Currency Rates
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