Website Analytics Software in the US - Procurement Research Report

Website Analytics Software Procurement in the US

This report is intended to assist buyers of website analytics software. Website analytics software measures, collects and reports internet data, which is used to understand user traffic behavior and improve websites. Typical buyers include commercial banks, IT consultants and marketing firms. Suppliers include multiline providers and specialist providers. This report includes both paid and free versions of website analytics software but does not include mobile web analytics, online video analytics, website correlation or traffic generation models.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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