Loyalty Program Management Software in the US - Procurement Research Report

Loyalty Program Management Software in the US - Procurement Research Report

Loyalty Program Management Software Procurement in the US

This report is intended to assist buyers of loyalty program management (LPM) software. LPM software helps buyers improve their relationship with customers and encourages repeat business and greater sales. Buyers, such as retailers, technology companies and airlines, use this software to offer their clients automatic rewards or earned points and discounts. Such software can also allow buyers to create and send messages, manage accounts and gain actionable insights from customer data. Primary suppliers include multiline and specialized software companies. Some larger suppliers also provide consulting services to bolster their loyalty programs and help buyers create partnerships with other businesses. This report does not cover general customer relationship management software or product promotion services.


TABLE OF CONTENTS

AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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