BuddeComm Intelligence Report - The Disruptive Impact of Digital Services and OTT on Media and Telecoms
With the rise of digital platforms, the media and telecoms industries have had to change, and this transformation is continuing today. In newspaper and book publishing, TV and radio broadcasting, film, music, advertising and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In telecoms, we see a huge impact on the traditional operators with revenue streams from international voice traffic and messaging quickly dwindling in the wake of the OTT operators.
It is no longer an issue of local market share. It is now about international market share. The digital media companies are the clear leaders; however, and the advertising spending being directed towards digital media and mobile is continuing to grow, further escalating the problems for the traditional media.
This report broadly describes and analyses the effect that digital media and convergence is having on the media and telecoms industries. It uses the examples of VoIP, messaging, online news and e-books to demonstrate some of disruptions. It also explores the topic of net neutrality as this is of great importance to infrastructure, services and content providers alike as they all want to maintain and protect their revenue streams.