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Pet Services in the US, 4th Edition

Publisher Packaged Facts
Published Sep 24, 2025
Length 225 Pages
SKU # LA20423568

Description

Navigating the US pet services market: a deep dive into challenges and opportunities

The US pet industry faces hurdles, including economic uncertainty, persistently high costs despite easing inflation, and a stagnant or shrinking dog population. This is particularly challenging for pet services, which rely primarily on dog ownership. Packaged Facts’ January 2025 Survey of Pet Owners highlighted that elevated prices pose significant challenges across both pet product and service sectors. While other sectors experienced some inflationary relief in 2024, pet services inflation surged, underscoring the timely need for offerings combining quality care with flexible pricing.

Pet services in the US, 4th edition: market analysis and outlook

Pet Services in the US, 4th Edition provides a comprehensive, data-rich analysis of the US pet services market, encompassing both dogs and cats. The report examines overall sector growth and delves into specific categories: grooming, boarding/daycare, pet sitting/walking, and training. It also features an in-depth look at the rapidly growing pet insurance sector. Key areas of analysis include:
  • How economic shifts affect pet owner spending and future outlook.
  • The frequency and types of pet care services used by owners.
  • Analysis of key market players and dynamics.
  • Shifts in dog and cat ownership.
  • Insights into the characteristics of pet service consumers.
This updated fourth edition expands upon previous analyses, offering:
  • Historical and projected sales data: Sales figures for pet services (overall and by category) from 2019 to 2024, with projections through 2029.
  • Competitive positioning: Assessment of key players like chain retailers, franchisers, disruptors, and pet insurance providers.
  • Detailed usage rates: Examination of service usage across different categories and pet ownership types.
  • Customer demographics: In-depth profiling of pet care service customers.
The report is based on exclusive data from Packaged Facts' 2025 Surveys of Pet Owners. It serves as a vital tool for industry participants aiming to navigate the complexities and capitalize on the opportunities within the evolving pet services sector.

Table of Contents

225 Pages
CHAPTER 1: EXECUTIVE SUMMARY
SCOPE & METHODOLOGY
Scope of Report
Methodology
Figure 1-1 National Map by State, Geographic Region, and Census Region
MARKET OVERVIEW
Sales Expected to Climb 8% in 2025
Competitive Overview
Franchisors Continue to Advance
Pet Supplies Plus Tops $2 Billion in Sales
Pet Specialty Retailers and Shoppers All in on Services
Walmart Now Up to Six Pet Services Centers
Overview of Consumer Usage Rates
OPPORTUNITIES
Economic Uncertainty and Pet Population Impacts
Table 1-1. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 – 2025 (percent of overall households)
Buy Now, Pay Later
Figure 1-1. Use of “Buy Now, Pay Later” Plans in Last 12 Months: By Generation, 2025 (percent of adults)
Figure 1-2. Percent Purchasing Pet Products Through “Buy Now, Pay Later” Plans: By Generation, 2025 (pet product shoppers)
Figure 1-3. Reasons for Using “Buy Now, Pay Later” Plans, 2025 (percent of adults)
Smartphones and Apps
Subscriptions and Membership Programs
Figure 1-4. Share of Adults with Subscription or Regularly Scheduled Delivery of Consumer Products: By Generation, 2025 (percent)
Meeting Pet Care DIYers Halfway
Pet Service Professionals Increasingly Influential
Targeting Affluent Households with Upscale Options
New Business Models and Service Priorities
Table 1-2. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
Franchising
Omnimarketizing
Pet Insurance Possibilities
The Veterinary Synergy
Giving Cats Their Due
Table 1-3. Household Ownership Base: Dogs vs. Cats, 2019 – 2025 (thousands)
Senior and Overweight Pets
CHAPTER 2: MARKET OVERVIEW
CHAPTER HIGHLIGHTS
MARKET SIZE AND COMPOSITION
Sales Expected to Climb 8% in 2025
Table 2-1. US Sales of Non-Medical Pet Services by Category, 2023 – 2025P (million dollars and percent change)
Table 2-2. Sales of Non-Medical Pet Services by Category, 2020 – 2024 (million dollars and percent change)
Figure 2-1. Annual Price Inflation for Pet Services, 2019 – 2024 (percent)
Table 2-3. Share of US Pet Services Sales by Category, 2023 – 2025P (percent)
Hands-on Services Account for Almost Two-Thirds of the Market
Figure 2-2. Share of Dollar Sales of “Hands-On” Pet Services Sales by Category, 2024 (percent)
Dogs Dominate Spending Across Categories
Table 2-4. Dollar Shares and Shares of Non-Medical Pet Services Spending: Dog Owners vs. Cat Owners, 2024 (million dollars and percent share)
Veterinary Share of Core Pet Care Service Revenues
Table 2-5. Revenue Share of Core Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services Sectors, 2024 (million dollars and percent)
Economic Stress/Inflation Takes a Toll
Figure 2-3. Reasons for Changing “Hands-On” Pet Service Providers in Last 12 Months, 2025 (percent of pet service users)
Table 2-6. Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, 2021 – 2025 (percent of pet services customers with 2+ years as pet owners)
Figure 2-4. Changes in Levels of Pet Services Spending in Last 12 Months: Dog vs. Cat Owners, January 2025 (percent of pet services customers with 2+ years as pet owners)
Figure 2-5. Share of Customers Anticipating Increased Household Pet Care Spending in 2025, compared with 2024: Non-Medical Pet Services, Veterinary Services, and Pet Care Overall (percent of non-medical pet services/veterinary customers and of pet owners overall)
Figure 2-6. Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2025 (percent)
Table 2-7. Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generation 2025 (percent)
Table 2-8. Household Usage Rates for Pet Services by Type: Overall and by Dog/Cat Ownership, 2019 – 2025 (thousands and percent)
Table 2-9a. Overall Dog/Cat Customer Base for Pet Services by Type, 2019 – 2025 (thousand households and percent change)
Table 2-9b. Annual Change in Overall Dog/Cat Customer Base for Pet Services by Type, 2019 – 2025 (percent)
Pet Grooming Considered Second-Most Important Pet Service
Table 2-10. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generation 2025 (percent of service users)
Dog Ownership Rates Braking Sector Growth
Table 2-11. Household Ownership Rates for Dogs vs. Cats, 1990 – 2025 (percent)
Table 2-12. Number of Dog or Cat Households, 2019 – 2025 (thousands and percent change)
Table 2-13. Number of Dog or Cat Households by Generation, 2019 – 2025 (thousands and percent change)
Pet Shelter Data as Indicator
The Un-Freezing of Student Loans
Table 2-14. Household Patterns for Student Loans: Overall and by Generation, 2025 (percent of households, thousands of households, percent of total borrowers, and index)
Upscale Demographics
Table 2-15. Usage Rates for Non-Medical Pet Services by Household Income, 2025 (percent and index of dog/cat households)
Puppy/Kitten and Senior Pet Population
Table 2-16. Ownership Patterns for Dogs and Cats by Age of Pets, 2020 – 2025 (percent and thousands of dog and cat households)
MARKET OUTLOOK
Stable Growth Through 2029
Table 2-17. Sales of Non-Medical Pet Services: Total, Pet Insurance, and Core Hands-on Services, 2024-2029P (million dollars and percent change)
Figure 2-7. Sales of Non-Medical Pet Services: Pet Insurance vs. Core Hands-on Services, 2024-2029P (million dollars)
Table 2-18. Sales of Non-Medical Pet Services by Type, 2024-2029P (million dollars and percent change)
Table 2-19. Percentage Change in Consumer Price Index: Overall and by Pet Industry Sector, 2019 – 2024
INDUSTRY TRENDS
Competitive Structure
Table 2-20a. Number of US Pet Care Establishments by Business Structure and Number of Employees, 2014-2022 (even years)
Table 2-20b. Percentage Share of US Pet Care Establishments by Business Structure and Number of Employees, 2014-2022 (even years)
Figure 2-8. Use of Non-Medical Dog Services by Type of Business, 2025 (percent of customers)
The Franchise Revolution
Pet Supplies Plus Tops $2 Billion in Sales
EarthWise Receives Capital Investment, Teams with MoeGo
Illustration 2-1. EarthWise’s GROOMBAR home page
Other Leading Pet Care Franchises
More Franchisors on the Expansion Trail
Non-Franchise Pet Services Chains
Best Friends Pet Care
Illustration 2-2. Best Friends Web Page: “Selling Your Business”
Other Non-Franchise Pet Services Chains
Pet Specialty Retailers and Shoppers All in on Services
Table 2-21. Selected Attitudes and Behaviors Related to Pet Services, 2025 (percent of pet services customers)
Petco
PetSmart
Illustration 2-3. PetSmart Service Specials (fall 2025)
Walmart Now Up to Six Pet Services Centers
Illustration 2-4. Walmart Pet Services Center – Interior
Rover and Wag! Bring Tech to Pet Sitting/Walking
CONSUMER TRENDS
Pet Service Professionals Have More Influence on Millennials/Gen Z
Table 2-22. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)
Usage Rates for Pet Insurance Show Strain on Consumer Finances
Table 2-23. Topline Usage Rates for Pet Services, Overall and by Type: By Dog or Cat Ownership, 2019 – 2025 (percent of dog/cat owning households)
Customer Base Overlap Between Vet Services and Non-Medical Pet Services
Table 2-24. Share of “Hands-On” Non-Medical Pet Service Users Who Are Also Veterinary Services Customers: Dog Owners vs. Cat Owners, 2019 – 2025
CHAPTER 3: PET GROOMING
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Grooming Category Sales and Projections
Table 3-1a. Sales of Pet Grooming, 2020 – 2024 (million dollars and percent change)
Table 3-1b. Projected Sales of Pet Grooming, 2025P – 2029P (million dollars and percent change)
Market Headwinds
High Prices and Client Cutbacks
Groomer Shortfalls
Provider Churn
Table 3-2. Level of Agreement with the Selected Statements About Dog Grooming Services, 2025 (percent of dog owners)
DIY Dog Grooming
Figure 3-1. Agreement with the Statement, “I Am Performing More Grooming Tasks at Home in Order to Economize”, 2024 (percent of dog owners)
Figure 3-2. Share of Dog Owners Who Have Done Their Own Dog Grooming at Home in the Last 12 Months: Overall and by Generation, 2024 (percent)
COMPETITIVE LANDSCAPE
Range of Service Providers
The Franchise Boom
Woof Gang Bakery & Grooming Adds Ten States
Illustration 3-1. Woof Gang At-Home Grooming Products Collection
Scenthound Makes Franchise 500 List
Sparkle Grooming Co. on a Roll
Walmart Adds More Pet Services Centers
Illustration 3-2. Walmart Pet Services Center - Interior
Loyalty Programs
Illustration 3-3. Scenthound Care Club Membership Program
Self-Wash
Illustration 3-4. Petco’s Self-Serve Dog Wash
Mobile Grooming
Illustration 3-5. Furry Land Mobile Dog Grooming
App-Based Petcare
CONSUMER FOCUS
Usage Rates for Pet Grooming
Table 3-3. Usage Rates for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2019 – 2025 (percent of dog/cat owning households)
Size and Growth of Customer Base for Pet Grooming
Figure 3-3. Overall Growth Rate in Dog/Cat Household Population vs. Pet Grooming Customer Base, 2019 vs. 2025 (percent)
Table 3-4. Customer Base for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2019 – 2025 (thousand households)
Shares of Pet Grooming Customer Base by Dog/Cat Ownership
Figure 3-4. Shares of Customer Base for Pet Grooming Services by Dog/Cat Ownership, 2019 vs. 2025 (percent)
Top Demographics
Figure 3-5. Top Indexing Demographics for Use of Pet Grooming Services, 2025 (base index among dog/cat owners = 100)
Table 3-5. Key Growth Demographics for Use of Pet Grooming Services, 2019 vs. 2025 (thousands of dog/cat households and percent change)
Detailed Demographics
Table 3-6. Customer Demographics for Pet Grooming Services, 2025 (dog/cat-owning households)
CHAPTER 4: PET BOARDING AND DAYCARE
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Boarding/Daycare Category Sales and Projections
Table 4-1a. Sales of Pet Boarding/Daycare, 2020 – 2024 (million dollars and percent change)
Table 4-1b. Projected Sales of Pet Boarding/Daycare, 2025P – 2029P (million dollars and percent change)
Travel on the Upswing
Table 4-2. Number of Domestic Leisure Trips and Spending 2019 – 2028P (number of trips and dollars in billions)
The Home Work Factor to Daycare
Figure 4-1. Percentage of Paid Full Days Worked from Home, Pre-COVID – January 2025
COMPETITIVE LANDSCAPE
Range of Service Providers
Dogtopia Targeting 400 Units by 2026
Figure 4-2. Number of Dogtopia Units, 2002 –2025P
Camp Bow Wow Woos New Franchisees
Illustration 4-1. Camp Bow Wow Promotion
Hounds Town USA
Central Bark
Illustration 4-2. Central Bark Facility
Other Franchisors
Best Friends Pet Care
Illustration 4-3. Best Friends Pet Hotel – Walt Disney World
Aggregator Digs Dog Care Jumps In
PetSmart PetsHotels
Illustration 4-4. PetSmart PetsHotel (fall 2025)
Loyalty Programs and Promotions
Luxury Boarding
Illustration 4-5. Pet Palace Pet Boarding Resort
Feline Focus
CONSUMER FOCUS
Usage Rates
Table 4-3. Usage Rates for Pet Boarding and Pet Daycare Services: Overall and by Dog/Cat Ownership, 2019 – 2025 (percent of dog/cat owning households)
Size and Growth of Customer Base
Figure 4-3. Overall Growth Rate in Household Customer Base for Pet Boarding vs. Pet Daycare, 2019 vs. 2025 (percent)
Table 4-4. Customer Base for Pet Boarding and Pet Daycare Services: Overall and by Types of Pets Owned, 2019 – 2025 (thousands of households)
Shares of Customer Base by Dog/Cat Ownership
Figure 4-4. Customer Shares for Pet Boarding Services by Dog/Cat Ownership, 2019 vs. 2025 (percent) .. 127
Figure 4-5. Customer Shares for Pet Daycare Services by Dog/Cat Ownership, 2019 vs. 2025 (percent)
Top Demographics
Pet Boarding
Figure 4-6. Top Indexing Demographics for Use of Pet Boarding Services, 2025 (base index among dog/cat owners = 100)
Table 4-5. Key Growth Demographics for Use of Pet Boarding Services, 2019 vs. 2025 (thousands of dog/cat households and percent change)
Pet Daycare
Figure 4-7. Top Indexing Demographics for Use of Pet Daycare Services, 2024 (base index among dog/cat owners = 100)
Table 4-6. Key Growth Demographics for Use of Pet Daycare Services, 2019 vs. 2025 (thousands of dog/cat households and percent change)
Detailed Demographics
Table 4-7. Customer Demographics for Pet Boarding Services, 2025 (dog/cat-owning households)
Table 4-8. Customer Demographics for Pet Daycare Services, 2025 (dog/cat-owning households)
CHAPTER 5: PET TRAINING
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Training Category Sales and Projections
Table 5-1a. Sales of Pet Training Services, 2020 – 2024 (million dollars and percent change)
Table 5-1b. Projected Sales of Pet Training Services, 2025P – 2029P (million dollars and percent change)
DIY Training
Figure 5-1. Share of Dog Owners Who Have Used Dog Training Products in the Last 12 Months: Overall and by Generation, 2024 (percent)
COMPETITIVE LANDSCAPE
Range of Providers
Franchisors on a Roll
Bark Busters
Illustration 5-1. Bark Busters Private In-Home Dog Training
Dog Training Elite
Illustration 5-2. Dog Training Elite
Sit Means Sit
Illustration 5-3. Sit Means Sit
Boarding/Daycare Cross-Overs
Zoom Room Fields Innovative Business Model
Illustration 5-4. Zoom Room Locations (as of fall 2025)
PetSmart and Petco Offering Training Package Promotions
Illustration 5-5. PetSmart Dog Training Package Promos
Illustration 5-6. Petco “Back to School” Dog Training Promotions
Virtual Training Ongoing Post Pandemic
Illustration 5-7. Petco Online Dog Training
Illustration 5-8. PetSmart Virtual Dog Training
Table 5-2. Dog/Cat Owner Use of Smartphones for Communication and Information: Overall and by Generation, 2025 (percent)
App-Based Dog Training
Illustration 5-9. Puppr Dog Training App
Illustration 5-10. Dogo Dog Training App
CONSUMER FOCUS
Usage Rates and Customer Base
Table 5-3. Customer Base for Dog Training Services, 2019 – 2025 (percent and thousands of households)
Figure 5-2. Overall Growth Rate in Dog Household Population vs. Training Services, 2019 vs. 2024 (percent)
Table 5-4. Ownership Patterns for Dogs by Age of Pets, 2020 – 2025 (in percent and thousands of dog households)
Top Demographics
Figure 5-3. Top Indexing Demographics for Use of Dog Training Services, 2025 (base index among dog households = 100)
Table 5-5. Key Growth Demographics for Use of Dog Training Services, 2019 vs. 2025 (thousands of dog households and percent change)
Detailed Demographics
Table 5-6. Customer Demographics for Dog Training Services, 2025 (dog-owning households)
CHAPTER 6: NON-FINANCIAL PET SERVICES
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Pet Sitting/Walking and “Other” Category Sales and Projections
Table 6-1a. Sales of Pet Sitting/Walking and “Other Pet Services” Categories, 2020 – 2024 (million dollars and percent change)
Table 6-1b. Projected Sales of Pet Sitting/Walking and “Other Pet Services” Categories, 2025P – 2029P (million dollars and percent change)
COMPETITIVE LANDSCAPE
Range of Service Providers
Rover Expanding Internationally
Illustration 6-1. Rover Pet Care Services
Wag! Declares Chapter 11 Restructuring
Illustration 6-2. Wag! Pet Care Services
Fetch! Pet Care
Illustration 6-3. Fetch! Pet Care
DoodyCalls
Illustration 6-4. Doody Calls Pet Waste Station Rentals
Pet Butler
Illustration 6-5. Pet Butler
New Forays into Pet Travel
Figure 6-1. Level of Agreement with the Statement, “I Like Being Able to Travel/Vacation with My Dogs or Cats ”: Overall and by Generation, 2025 (percent of pet owners)
Sniffspot Expands to All Fifty States
Illustration 6-6. Sniffspot.com Private Dog Park Options
End of Life and Bereavement Services
Illustration 6-7. BluePearl Pet Hospice Services
CHAPTER 7: PET INSURANCE
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Pet Insurance Category Sales and Projections
Table 7-1a. Pet Insurance Sales, 2020 – 2024 (million dollars and percent change)
Table 7-1b. Projected Pet Insurance Sales, 2025P – 2029P (million dollars and percent change)
High Veterinary Costs Are a Double-Edged Sword
Figure 7-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 – 2024 (percent)
Figure 7-2. Patterns for Receiving or Foregoing Veterinary Care, November 2024 – January 2025 (percent of pet owners)
Premiums Pain
Penetration Remains Low
Table 7-2. Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2025 (percent of dog/cat veterinary customers)
Cats Outrunning Dogs as New Pet Insurance Clients
PAW Act Aims to Make Vet Care and Pet Insurance More Affordable
COMPETITIVE LANDSCAPE
The Top Dogs
Trupanion Closes in on $1.3 Billion in Revenues in 2024
Illustration 7-1. Trupanion Website (home page—US)
Table 7-3. Trupanion Performance, 2014-2024
No. 2 Pet Insurer Nationwide Nixes 100,000 Customers
Illustration 7-2. Nationwide Pet Insurance Website (home page)
JAB Rolls Up Multiple US Providers
Illustration 7-3. Independence Pet Holdings Brands
Chubb Acquires Healthy Paws for $300 Million
Illustration 7-4. Healthy Paws Pet Insurance (Chubb)
Human Insurance Cross-Over Branding
Illustration 7-5. MetLife Pet Insurance
Retailer Involvement
Illustration 7-6. Chewy’s CarePlus Pet Insurance
Illustration 7-7. Costco Pet Insurance from Figo
Employee Benefits Programs
Illustration 7-8. MetLife Web Page Featuring Pet Insurance as Employee Benefit
Illustration 7-9. Nationwide Web Page Featuring Pet Insurance as Employee Benefit
Illustration 7-10. PetPartners Web Page Featuring Pet Insurance as Employee Benefit
States Adopting Regulations That Could Set Tone Nationally
CONSUMER FOCUS
Note on MRI-Simmons Data on Pet Insurance/Wellness Plans
Usage Rates
Table 7-4. Usage Rates for Pet Insurance*: By Types of Pets Owned, 2010 – 2025 (percent of dog/cat owning households)
Size and Growth of Customer Base
Figure 7-3. Overall Growth Rate for Dog/Cat Households vs. Pet Insurance* Plans, 2019 vs. 2025 (percent)
Customer Shares by Dog/Cat Ownership
Figure 7-4. Shares of Customer Base for Pet Insurance*: By Dog/Cat Ownership, 2019 vs. 2025 (percent)
Top Demographics
Figure 7-5. Top Indexing Demographics for Pet Insurance* Coverage, 2024 (base index among dog/cat owners = 100)
Table 7-5. Key Growth Demographics for Pet Insurance* Coverage, 2019 vs. 2025 (in thousands of dog/cat households and percent change)
Detailed Demographics
Table 7-6. Customer Demographics for Pet Insurance* Plans, 2025 (dog/cat-owning households)

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