Pet Litter, Cleanup, and Odor Control Products in the US, 5th Edition

Publisher Packaged Facts

Published Sep 17, 2025

Length 172 Pages

SKU # LA20406414

Description

Pet Litter, Cleanup, and Odor Control Products in the US, 5th Edition provides a deep dive into the cat litter, puppy/training pads, dog waste bags, and pet cleanup and odor control preparations market. The report presents valuable insights into what factors are most important for consumers considering purchases in this market and what marketers and retailers can do to satisfy consumer expectations and demands.

Trends driving sales in the litter and cleanup market include:

Value-positioned litter and cleanup products including private label products offering similar efficacy at a lower price point
Cat litter offering wellness benefits, such as health monitoring and dust-free options
Sustainable and eco-friendly products, such as plant-based litter and compostable dog waste bags

Building on analyses presented in previous editions of this report, this fully updated fifth edition breaks out historical and projected retail sales from 2019 through 2029 across four categories: cat litter and non-durable accessories, puppy/training pads and accessories, dog waste bags, and pet cleanup and odor control preparations. The report explores competitive strategies of key players, trends in marketing and new product development, and retail dynamics including e-commerce strategies and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report examines purchasing trends by product type, as well as attitudes and demographic characteristics of pet litter and cleanup purchasers. The report also features multi-year MRI-Simmons data profiling cat litter user demographics and product and brand preferences.

CHAPTER 1: EXECUTIVE SUMMARY: INTRODUCTION; Market Definition; Exclusions; Report Methodology; MARKET SIZE AND COMPOSITION; MARKET OUTLOOK; OPPORTUNITIES IN LITTER AND CLEANUP; Figure 1-1. Share of Pet Owners Set up to Work from Home; Illustration 1-1. Dr. Elsey’s Website; Figure 1-2. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, 2025 (percent of cat owners)
CHAPTER 2: THE MARKET
CHAPTER HIGHLIGHTS: MARKET DEFINITION; Exclusions; Report Methodology; Illustration 2-1. US Census Regional Divisions and Sub-Divisions; MARKET SIZE AND COMPOSITION; Litter and Cleanup Sales Outpace Overall Non-Food Supplies Growth; Table 2-1. US Retail Sales of Pet Litter, Cleanup, and Odor Control Products, 2019-2024 (in millions of dollars); Cat Litter Is Top Category; Table 2-2a. US Retail Sales of Pet Litter, Cleanup, and Odor Control Products by Category, 2019 vs. 2024 (in millions of dollars); Table 2-2b. US Annual Retail Sales Growth of Pet Litter, Cleanup, and Odor Control Products by Category, 2019-2024 (in millions of dollars); Figure 2-1. Share of US Retail Sales of Pet Litter, Cleanup, and Odor Control Products by Category, 2024 (in percent and millions of dollars); Market Share by Retail Channel; Figure 2-2. Share of US Retail Sales of Pet Litter, Cleanup, and Odor Control Products by Retail Channel, 2024 (percent); MARKET OUTLOOK; Economic Pressures Persist Despite Lessening Inflation; Figure 2-3. Effects of Current Economic Environment, 2025 (percent of pet owners); Table 2-3. Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers); Figure 2-4. Level of Concern About Rising Prices in Consumer and Pet Categories, 2025 (percent of pet owners); Pet Owners Cut Back on Pet Spending; Figure 2-5. Reduction in Expenditure on “Extras”, Past Year vs. Coming Year, 2025 (percent of pet owners); Figure 2-6. Anticipated Changes in Household Spending on Non-Food Pet Supplies, 2025 Compared to 2024, June 2025 vs. November 2024 (percent of other pet owners); Impact on Litter Purchasing; Figure 2-7. Types of Litter Changed To in Past 12 Months 2025 (percent of cat owners who had changed which litter they use); Pets Central to Home Life; Figure 2-8. Level of Agreement with Family-Related Sentiments, 2025 (percent of pet owners); Where Pets Are Kept Can Influence Waste Management; Table 2-4. Where Pets Are Typically Kept: Dogs vs. Cats, 2024 (percent of pet owners); Increased Focus on Health and Wellness; Figure 2-9. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my mental health”: Dog vs. Cat Owners, 2024 (percent); Figure 2-10. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my physical health”: Dog vs. Cat Owners, 2024 (percent); Pet Obesity and Aging Pets Contribute to Health Concerns; Figure 2-11. Share of Dog/Cat-Owning Households With Special Needs Pets, 2024 (percent); Figure 2-12. Share of Dog and cat-Owning Households With Senior Pets Age 7+, 2015-2025 (percent of dog and cat owners); Cats are Tops in Litter and Cleanup Market; Figure 2-13. Share of Cat Owners Who Agree That Pet Industry Sectors Sometimes Treat Cats as Second-Class Citizens, 2019, 2022, and 2025 (percent of cat owners); Changes in the US Pet Population; Decline in Dog-Owning Households; Table 2-5. Dog-Owning Household Population by Generational Cohort, 2020/21-2024/25 (number in thousands); Growth in the Cat Population; Figure 2-14. US Cat-Owning Households, 2020/21-2024/25 (number in thousands); Figure 2-15. Share of US Cat-Owning Households by Generation, 2020/21-2024/25 (percent); Trend Away From Smallest Dogs; Figure 2-16. Size/Weight of Dogs, September 2025 (percent); Table 2-6. Distribution of Dog-Owning Households by Size of Dogs, 2018/19– 2024/25 (number in thousands); Pet Waste Environmental Impact; Figure 2-17. Agreement with Eco-Friendly Sentiments, 2024/25 (percent of dog and cat owners); Figure 2-18. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, 2025 (percent of cat owners); Figure 2-19. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, 2025 (percent of cat owners); Figure 2-20. Dog Owner Attitudes Towards Natural and Environmentally Friendly Dog Cleanup Products, 2025 (percent of dog owners); Environmental Impact of Cat Litter; Impact of Dog Waste on Environment; Cat Elimination Habits; RETAIL TRENDS; Walmart Skews High for Litter and Cleanup Purchases; Figure 2-21. Purchase Patterns for Cat Litter and Accessories and Dog Waste Cleanup Supplies, Past 12 Months, 2025 (percent of dog and cat owners); Table 2-7. In-Store Shopping Patterns for Pet Litter and Cleanup Products by Retailer, Past 12 Months, 2025 (percent of in-store purchasers); Table 2-8. Online Shopping Patterns for Pet Litter and Cleanup Products by Retailer, Past 12 Months, 2025 (percent of online purchasers); E-Commerce, Autoship, Direct-to-Consumer; Figure 2-22. Litter-Related Use of the Internet, Past 12 Months, 2025 (percent of cat owners); LOOKING AHEAD; Moderate Growth in Coming Years; Table 2-9. Projected US Retail Sales of Pet Litter, Cleanup, and Odor Control Products by Category, 2024, 2025P, and 2029P (in millions of dollars)
CHAPTER 3: CAT LITTER AND ACCESSORIES
CHAPTER HIGHLIGHTS: CATEGORY OVERVIEW; Introduction/Scope; Category Sales and Growth; Table 3-1. US Retail Sales of Cat Litter and Non-Durable Accessories, 2019-2025P, 2029P (in millions of dollars); Figure 3-1. Share of US Retail Share of Litter in Pet Litter, Cleanup, and Odor Control Products Market, 2024 (in percent and millions of dollars); COMPETITIVE OVERVIEW; Marketers: Number and Types; Nestlé Purina Fields Top-Selling Litter Brand; The Challenges of Marketing Litter; Innovation Fueled by Seeking Solutions to Cat-Owner Problems; Oil-Dri Acquires UltraPet; Rebranding Efforts and Packaging Updates; Illustration 3-1. World’s Best Cat Litter New Packaging; Illustration 3-2. Sustainably Yours New Packaging; Cross-Promotional and Co-Branding Efforts; Illustration 3-3. Walmart Website Fresh Step and Blue Buffalo Co-Marketing; Illustration 3-4. Tidy Cats Litter Robot Litter; Engaging Litter Consumers; World’s Best Cat Litter On Pinterest; Illustration 3-5. World’s Best Cat Litter on Facebook; Cat’s Pride Partners with Kitten Lady for a Wider Audience; Illustration 3-6. Cat’s Pride and Love That Lasts Campaign on Instagram; ökocat Teams up with Litter Robot on Facebook; Illustration 3-7. ökocat and Litter Robot; Tidy Cats Boasts Partners with Influencers; Illustration 3-8. Tidy Cats and #livvyloveasmr on YouTube; Pretty Litter Cat Cam on TikTok; Illustration 3-9. Pretty Litter Cat Cam on TikTok; ARM & HAMMER Co-Markets with Retail Giants; Illustration 3-10. ARM & HAMMER Amazon Prime and Walmart Co-Marketing; Fresh Step on TikTok Highlights Cat Owner Education, Promotional Videos; Illustration 3-11. Fresh Step on TikTok; CAT LITTER MARKETING & NEW PRODUCT TRENDS; Litter Users Expect Odor Control, Easy Cleanup, and More; Odor Control Most Important Factor in Purchasing Litter; Figure 3-2. Most Important Factors When Purchasing Litter, 2025 (percent of litter purchasers); Changing Pet Litter; Figure 3-3. Cat Owners Changing Litter in Past 12 Months, by Age of Cat, 2025 (percent of litter purchasers); Odor Control Litter; Illustration 3-12. World’s Best Cat Litter Poop Fighter Litter; Illustration 3-13. ökocat Multi-Cat Litter at Global Pet Expo 2025; Illustration 3-14. Fresh Step Heavy Duty Litter; Probiotic Litter for Odor Control; Illustration 3-15. Ultra Pet LitterPearls Probiotics Litter Additive and Probiotics Crystals Litter; Illustration 3-16. Naturally Fresh Ultra Odor Control Litter; Dust-Free/Low Tracking; Illustration 3-17. Dofu Cat 99% Dust-Free Litter; High Performance Litter; Illustration 3-18. Walmart Vibrant Life and Chewy Frisco Crystal Litter; Illustration 3-19. Cat’s Pride Micro Crystal Litter; Lightweight Litter; Natural Litter; Illustration 3-20. Lux Cat Bentonite Litter; Illustration 3-21. Catit Go Natural! Litter; Illustration 3-22. Catalyst Pelletized Pine Natural Litter; Illustration 3-23. SOYSAND Tofu Cat Litter; Illustration 3-24. Green Prairie Rice Fresh and Hemp Fresh Litter; Health Monitoring and Special Needs Litter; Illustration 3-25. PETKIT Urine Monitor Cat Litter; Unscented Litter for Health?; Illustration 3-26. Dr. Elsey’s Website; Subscription Services Abound in Litter Market; Illustration 3-27. PrettyLitter Health Monitoring Litter; Illustration 3-28. Boxiecat Glo Litter; Illustration 3-29. Kitty Poo Club; Illustration 3-30. Skoon Odor-Control Litter; Illustration 3-31. Tuft & Paw Really Great Litter Lavender Scent; Illustration 3-32. CatSpot RX Cat Health Indicator Litter Additive; Litter Additives; Illustration 3-33. World’s Best Cat Litter Health Check-In Litter Booster; Illustration 3-34. ARM & HAMMER Health IQ Litter Additive; Litter Box Liners; Waste Bags for Cats; CONSUMER TRENDS; Most Cat Owners Use Litter; Figure 3-4. Purchase Rate of Litter, Litter Accessories, and Other Waste Cleanup Products Bought Specifically for Cats in Past 12 Months, 2025 (percent of cat owners); Table 3-2. Litter Usage Trend, 2018/19-2024/25 (percent and number of cat-owning households); Figure 3-5. Litter Usage by Number of Cats, Past Six Months, 2024/25 (percent of cat owners); Figure 3-6. Pounds of Litter Used by Number of Cats, Past 30 Days 2024/25 (percent of litter users); Cat Litter Delivery Options; Figure 3-7. Current Usage of Cat Litter Delivery, 2025 (percent of litter purchasers); Cat Litter Monthly Expenditures; Figure 3-8. Amount Spent Monthly on Cat Litter, 2025 (percent of litter purchasers); Tidy Cats is the Most Frequently Used Brand; Table 3-3. Litter Usage By Brand, Past Six Months, 2024/25 (percent of litter-using households); Key Demographics by Brand; Table 3-4. Key Demographic Indicators for Using Tidy Cats Litter, 2024/25 (percent, number, and index of litter-using households); Table 3-5. Key Demographic Indicators for Using ARM & HAMMER Litter, 2024/25 (percent, number, and index of litter-using households); Table 3-6. Key Demographic Indicators for Fresh Step Litter, 2024/25 (percent, number, and index of litter-using households); Table 3-7. Key Demographic Indicators for Scoop Away Litter, 2024/25 (percent, number, and index of litter-using households); Table 3-8. Key Demographic Indicators for Store Brand Litter, 2024/25 (percent, number, and index of litter-using households); Most Households Use Traditional Clumping Litter; Figure 3-9. Litter Usage by Formulation, Past 6 Months, 2024/25 (percent of litter-using households); Odor Control the Most Popular Specialty Litter; Figure 3-10. Litter Usage by Type, Past 12 Months, 2025 (percent of litter-using households)
CHAPTER 4: DOG WASTE MANAGEMENT PRODUCTS
CHAPTER HIGHLIGHTS: CATEGORY OVERVIEW; Introduction/Scope; Category Sales and Growth; Table 4-1. US Retail Sales of Dog Waste Management Products, 2019, 2024, 2025P, and 2029P (in millions of dollars); Figure 4-1. Share of US Retail Share of Dog Waste Management Products in Pet Litter, Cleanup, and Odor Control Products Market, 2024 (in percent and millions of dollars); Growth Impacted by Dog Population; Figure 4-2. Size/Weight of Dogs, September 2025 (percent); Table 4-2. Distribution of Dog-Owning Households by Size of Dogs, 2018/19– 2024/25 (percent of dog owners); COMPETITIVE OVERVIEW; Marketers: Number and Types; Private-Label Brands Top Sellers on Amazon and Chewy; Marketing Dog Waste Products; Illustration 4-1. Hartz Home Protection Mircle Guard Pads Facebook Post; Illustration 4-2. Four Paws Wee-Wee Pads Facebook Post; Fetch for Pets and Brand Buzz Merger; Environmental Products In Demand in Dog Waste Market; TRENDS IN TRAINING PADS; Innovation Driven by Performance, Sustainability; Illustration 4-3. Four Paws Wee-Wee Pads; Absorption, Odor Concerns in Marketing Training Pads; Illustration 4-4. Hartz Home Protection Miracle Guard Training Pads; Illustration 4-5. GLAD for Pets Dual Action Freshness Training Pads; Illustration 4-6. Pet Life Smart Prints Training Pads; Health Monitoring Training Pads; Illustration 4-7. Pet Life Unlimited Health Tracker Training Pads; Illustration 4-8. Genius Litter Health Monitoring Pee Pads; Eco-Friendly Options in Training Pads; Illustration 4-9. Ruff & Whiskerz Bamboo Padz; Illustration 4-10. Petkin Eco XL Potty Pads with Recycled Plastic; Illustration 4-11. Pogi’s Pet Supplies Earth Friendly Training Pads; Training Pad Tech; Illustration 4-12. BrilliantPad Training Pad System; Reusable Pads an Eco-Friendly Alternative; Illustration 4-13. Pupiboo Reusable Dog Pee Pads; Other Pad Systems; Illustration 4-14. Porch Potty Weatherproof Canopy; Illustration 4-15. Fresh Patch Real Grass Dog Waste Solution; Illustration 4-16. Bark Potty; Pet Diapers; Illustration 4-17. OUT! PetCare Pet Diapers; Illustration 4-18. Pet Parents Dog and Cat Diapers; Pads for Cats; Illustration 4-19. Wee-Wee Cat Pads; TRENDS IN WASTE BAGS/ACCESSORIES; Waste Bags a Must for Dogs on the Go; Dog Waste Bags Focus on Convenience, “Green” Technology; Illustration 4-20. The Original Poop Bags 92% Plant-Based Bags; Illustration 4-21. Doggy Do Good NEXT Pet Waste Bag; Illustration 4-22. Metro Paws Biodegradable Pet Waste Bags; Illustration 4-23. Bags on Board Bac Block’r and Hand Armor Waste Bags; CONSUMER TRENDS; Owners of Medium-Sized Dogs Most Likely to Purchase Dog Waste Bags; Figure 4-3. Purchase Rates for Dog Waste Cleanup Products, Past 12 Months, 2025 (percent of dog owners); Table 4-3. Purchase Rates for Dog Cleanup Products by Size of Dog, Past 12 Months, 2025 (percent of dog owners); Training Pads Not Just for Training; Figure 4-4. Dog/Cat Owners Uses for Dog Training Pads, 2025 (percent of dog training pad purchasers); Dog Waste Bags Appeal to Those Working a Hybrid Schedule; Figure 4-5. Top Demographic Indicators for Purchasing Dog Waste Bags, 2025 (index)
CHAPTER 5: PET CLEANUP AND ODOR CONTROL PREPARATIONS
CHAPTER HIGHLIGHTS: CATEGORY OVERVIEW; Introduction; Category Sales and Growth; Table 5-1. US Retail Sales of Pet Cleanup and Odor Control Preparations, 2019, 2024, 2025P, and 2029P (in millions of dollars); Figure 5-1. Share of US Retail Share of Cleanup and Odor Control Preparations in Pet Litter, Cleanup, and Odor Control Products Market, 2024 (in percent and millions of dollars); COMPETITIVE OVERVIEW; The Marketers; CLEANUP AND ODOR CONTROL MARKETING & NEW PRODUCT TRENDS; Cleanup and Odor Control Preparations a Must for Pet Ownership; General Cleaning Brands Competing with Pet-Specific Products; Illustration 5-1. Clorox Pet Urine Remover; Illustration 5-2. Woolite and Bissell Pet Cleaning Preparations; Illustration 5-3. Resolve Pet Cleaning Preparations; Illustration 5-4. Mrs. Meyer’s Clean Day Pet Products; Natural and Eco-Friendly Products in Demand; Figure 5-2. Level of Agreement with the Statement, “I seek out natural pet cleanup products”, 2025 (share of pet owners); Illustration 5-5. Nature’s Miracle Advanced Platinum; Illustration 5-6. Skout’s Honor Cleanup Bundles; Illustration 5-7. Biokleen Bac-Out Pet; Illustration 5-8. Wee Away X2 Ultra Concentrated Cleanup Products; Illustration 5-9. Simple Solution Urine Destroyer Products; Illustration 5-10. OUT! PetCare Pet Stain & Odor Remover Products; CONSUMER TRENDS; Stain-Removal, Deodorizers Most Popular Cleaning Products; Table 5-2. Purchase Rates for Pet Cleaning Preparations, General Household vs. Pet-Specific Cleaners, Past 12 Months, 2025 (percent of dog and cat owners); Table 5-3. Usage of Cleaning Products, Past Six Months, 2024/25 (overall and percent, index, and number of dog- and cat-owning households)

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