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Pet Food in the U.S., 12th Edition

Publisher Packaged Facts
Published Mar 16, 2016
Length 211 Pages
SKU # LA5908533

Description

Special offer: now 20% off original full report price

Pet Food in the U.S., 12th Edition

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts’ broad cross-category expertise, Pet Food in the U.S., 12th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the impact of natural products on the industry; specialty diet products; and much more.

The report provides market size estimates for the overall retail universe and projections through 2018, while quantifying mass-market sales to the marketer/brand share level using data from IRI and the specialty channel through GfK. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. In sum, Pet Food in the U.S., 12th Edition thoroughly documents competitive, new product and retail trends, as well as trends in pet food purchaser demographics, brand preferences, cross-channel shopping, and cross-product purchasing. Consumer profiling is based on exclusive data from Packaged Facts’ own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.

Table of Contents

211 Pages
    • Scope and Methodology
    • Market Size and Growth
    • Market Outlook
    • Competitive Trends
    • Retail Trends
    • Pet Consumer Trends
    • Product and Marketing Trends
    • Dog Food Market Size and Growth
    • Cat Food Market Size and Growth
    • Other Pet Food Market Size and Growth
    • Introduction
    • Market Size and Growth
    • Market Outlook
    • Looking Ahead
    • Competitive Overview
    • Retail Channel Trends
    • Pet Consumer Trends
    • Natural Products Dominate Trends
    • The Market for Senior, Weight Management and Special Needs Products
    • Channel-Specific Marketing
    • Food Brands Do Good
    • Marketers Get Creative in the Digital Realm
    • Preventive Health Benefits of Pet Food Emphasized
    • Marketers Compete Through Product Claims
    • Grain-Free and Other "Free-Of" Claims
    • Nutrition Claims
    • Proteins
    • Innovation Springs from Natural Players
    • What's New in Ancestral
    • Limited Ingredient Diets
    • Diets for Every Pet Type
    • Home-Delivered Pet Food
    • Home-Cooked Meals
    • Food Toppers
    • Making the (Human) Grade
    • Innovative New Products
    • In the Raw
    • Treat Trends
    • Trends in Non-Dog/Cat Pet Food
    • Marketing Trends in Other Pet Food
    • Market Size and Growth
    • Marketer and Brand Shares
    • Dog Food Purchasing Patterns
    • Market Size and Growth
    • Marketer and Brand Shares
    • Cat Food Purchasing Patterns
    • Introduction
    • Market Size and Growth
    • Competitive Trends

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