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U.S. Pet Market Focus: New Dog and Cat Owners

Publisher Packaged Facts
Published Aug 26, 2019
Length 95 Pages
SKU # LA15558260

Description

U.S. Pet Market Focus: New Dog and Cat Owners

Special offer: now 10% off original full report price

With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months, regardless of the age of the acquired pet.

With parallel data for dogs vs. cats, this report covers pet adoption rates, pet adopter demographics, and the topline channel shopping and product purchasing patterns of new pet adopters. The analysis also includes a detailed look at puppy/kitten formula pet food shoppers.  Data are provided at the household level.

In addition to drawing on Packaged Facts’ extensive research and publications on the pet industry, the analysis in this report is based on online Packaged Facts surveys conducted between February 2019 and August 2019, as well as trade and syndicated sources including MRI-Simmons National Consumer Surveys.

Table of Contents

95 Pages
    • Scope of Report
    • Methodology of Report
    • New Pet Adoption Overview
    • Channel Shopping Patterns for Pet Products
    • Pet Product Purchasing Rates
    • Pet Product Spending Ranges
    • New Dog Adopter Patterns
    • Puppy Food Shoppers
    • New Cat Adopter Patterns
    • Kitten Food Shoppers
    • Chapter Highlights
    • Introduction
    • Overview of Pet Adoption and Product Purchasing Patterns
    • Chapter Highlights
    • Introduction
    • New Dog Adopter Demographics
    • Puppy Formula Dog Food Shoppers
    • Overall Dog Food vs. Puppy Food Purchasing Demographics
    • Chapter Highlights
    • Introduction
    • New Cat Adopter Demographics
    • Focus on Kitten Formula Cat Food Shoppers
    • Overall Cat Food vs. Kitten Food Purchasing Demographics

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