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Gen Z and Millennials as Pet Care Consumers

Publisher Packaged Facts
Published Aug 29, 2024
Length 246 Pages
SKU # LA19119897

Description

Packaged Facts - Gen Z and Millennials as Pet Care Consumers


This report focuses on Gen Z and Millennials in contrast to Gen X and Boomers and provides a data-rich analysis of dog and cat owners as consumers, both generally and within pet product and pet service categories. The perennial interest in generations has ramped up in recent years as Millennials overtook Boomers as the largest cohort of shoppers, and as Gen Z began entering adulthood.

Report coverage spans generational populations and pet ownership patterns, pet care and pet/vet care spending patterns, and consumer values and shopping habits. The analysis places special emphasis on the internet, smartphones, and social media as essential platforms for Gen Z and Millennial consumers as well as pet industry marketers.

Consumer generations are defined as follows: Baby Boomers (born 1946-64), Gen X (born 1965-1976), Gen Y (born 1977-1996), and Gen Z (born 1997-2010). The term “Millennials” has largely replaced the generic “Gen Y”. As of 2024:
  • Gen Zers overall are age 14-27, such that adult Gen Zers are 18-27.
  • Millennials are 28-47.
  • Gen Xers are 48-59.
  • Boomers are 60-78.

Table of Contents

246 Pages
    • Scope and Methodology
    • Introduction to Consumer Generations
    • Pet Ownership Patterns
    • Pet Care Patterns
    • Consumer Overview
    • Shopping Patterns
    • Digital Platforms in the Influencer Age
    • Opportunities
    • Chapter Highlights
    • Generational Definitions and Generalizations
    • Generational Population Overview
    • Chapter Highlights
    • Generational Pet Ownership Rates
    • Demographics and Pet Population Growth
    • Chapter Highlights
    • Pet Care Context
    • Pet Product Shopping Patterns by Generation
    • Veterinary and Pet Service Usage Patterns by Generation
    • Chapter Highlights
    • General Values
    • Political Perspectives
    • Health and Wellness Psychographics
    • Financial Psychographics
    • Chapter Highlights
    • Introduction
    • Eco vs. Price Consciousness
    • Brand Psychographics
    • Receptivity to Advertising
    • Receptivity to Sales and Discounts
    • Chapter Highlights
    • Generational Patterns for Technology
    • Generational Patterns for Internet
    • Generational Patterns for Smartphones
    • Generational Patterns for Social Media

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