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Looking Ahead to Gen Z: Demographic Patterns and Spending Trends

Publisher Packaged Facts
Published Jul 05, 2018
Length 161 Pages
SKU # LA15529459

Description

Looking Ahead to Gen Z: Demographic Patterns and Spending Trends

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There are 52 million Americans in the 13- to 24-year-old age group that comprises the Gen Z demographic. They account for 16% of the U.S. population.  The 21 million teens in the 13- to 17-year-old age group represent more than 6% of the population, while the 31 million 18- to 24-year-olds (Gen Z young adults) comprise almost 10% of the population. 

Gen Z is unique not just because its comprised of “digital natives” who grew up with modern technology, but because the demographic is defined by its ethnic diversity and gender fluidity. Barely half of the Gen Z population is non-Hispanic white, noticeably less when compared to Millennials, Gen X, and especially Baby Boomers. Gen Zers of multicultural heritage often remain closely connected to their heritages and favor advertising that speaks authentically to their cultures. Meanwhile, a notable percentage of Gen Z young men and young women identify themselves as mixed in terms of their masculine and feminine orientation. These factors make marketing to Gen Z a unique consideration. Packaged Facts found that traditional promotional strategies are less likely to influence Gen Z.

Beyond these important trends, Packaged Facts in Looking Ahead to Gen Z: Demographic Patterns and Spending Trends examines the demographic based on:

  •         cohabitation and living situations
  •          money management, banking, and credit card usage
  •          spending habits and expenditure
  •          employment
  •          high school and higher education
  •          entertainment choices
  •          marriage and birth rates
  •          religion
  •          brick-and-mortar shopping
  •          eating habits (both at home and away)
  •          cellphone reliance
  •          e-commerce
  •          automobiles
  •          social media


Table of Contents

161 Pages
    • Overview
    • Demographic Profile
    • Economic Profile
    • Overview of Shopping Habits and Spending Patterns
    • Highlights of Consumer Spending
    • Use of Financial Services
    • Marketing to Gen Z
    • Overview of Gen Z
    • Marketing Opportunities
    • Population Trends
    • Social and Political Views
    • Living Arrangements of Gen Z
    • Social Indicators
    • Educational Achievement
    • Employment Trends
    • Income Levels
    • Shopping Habits
    • Spending Patterns of Gen Z Teens
    • Spending Power of Gen Z Young Adults
    • Overview of Gen Z Consumer Units
    • Apparel
    • Consumer Electronics and Entertainment
    • Automotive
    • Food
    • Banking Services
    • Ownership and Use of Credit and Debit Cards
    • Other Financial Services Trends
    • Overview
    • Marketing to Gen Z College Students
    • Multicultural Marketing Perspectives

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