Hispanics as Pet Market Consumers enables marketers to understand the unique preferences of Latino pet owners that can help lay the foundation for successful marketing strategies. For example, when selecting dog foods Hispanic dog owners are more likely than other dog owners to bear in mind the food texture and taste preferred by their dogs. Latino cat owners are more likely than non-Hispanic cat owners to consider factors such as product freshness and protein content.
The report also highlights key differences between Latino pet owners and the rest of the Latino population that suggest the need for nuanced approaches when marketing to Latino pet owners. For example, because Hispanic pet owners are more acculturated than Latinos who do not own pets, they are less likely to turn to Spanish-language media or to be influenced by Spanish-language advertising. Hispanic pet owners also are more affluent than Hispanics without pets in their homes. They have a much higher likelihood of enjoying a household income of $100,000 or more and of owning their homes.
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