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Energy and Sports Drinks: US Market Trends and Opportunities, 3rd Edition

Publisher Packaged Facts
Published Nov 17, 2025
Length 93 Pages
SKU # LA20575760

Description



This report examines the $39.3 million US retail market for energy and sports drinks.

Consumer demographics, perceptions, motivations, and behavior are examined aspertaining to choices and consumption of energy and sports drinks. Retail sales ofenergy and sports drinks in the scope of this report are segmented by product form(shelf-stable energy drinks, mom-aseptic; shelf-stable energy shots; shelf-stable energydrink mixes; liquid energy drink mixes; shelf-stable sports drinks, non-aseptic; shelf-stable sports drinks, aseptic; shelf-stable sports drink mixes; liquid sports drink mixes )from 2019 through 2024 and forecast from 2025 through 2029. The reasons for andimplications of shifts in consumer perception and behavior are analyzed in the contextof future market opportunities. Major topics including the “sober curious” movement,attitudes about healthy foods and beverages, use of GLP-1 medications, interest invarious types of ingredients or nutrients or health outcomes, with particular focus ongrowth opportunities for energy and sports drinks.

The report has dozens of tables showcasing numerical survey data on consumerdemographics and psychographics. This report goes in-depth on historical trends thathave affected the food and beverage market.

Report Scope

Energy drinks are segmented by the following product forms:
  • Shelf-stable, non-aseptic (full-size, ready-to-drink)
  • Shelf-stable shots (small-size, ready-to-drink)
  • Shelf-stable drink mixes (including beverage powders)
  • Liquid drink mixes (liquid concentrates)
Sports drinks are segmented by the following product forms:
  • Shelf-stable, non-aseptic (full-size, ready-to-drink)
  • Shelf-stable, aseptic (full-size, ready-to-drink)
  • Shelf-stable drink mixes (including beverage powders)
  • Liquid drink mixes (liquid concentrates)
This report includes sales of the above items from grocery stores, supermarkets,discount grocers, mass merchandisers, warehouse clubs, convenience stores, dollarstores, other retailers, and all online outlets.

Excluded from the scope of this report are:
  • Revenue from beverages sold from vending machines
  • Revenue from beverages sold by restaurants and other foodservice entities(such as cafeterias, bars, and caterers)
  • Traditional coffee and tea (either in dry form or RTD form), which are not countedas energy drinks despite their caffeine content; some energy drinks includecoffee or tea flavors or ingredients or caffeine sourced from coffee or teaextracts, but they are marketed as energy drinks with additional functionalingredients such as taurine, panax, or L-carnitine rather than just flavored coffeeor tea (e.g., Starbucks RTD coffee beverages that feature sweetener andcreamer/milk)

Table of Contents

93 Pages
CHAPTER 1: EXECUTIVE SUMMARY
Economic Headwinds Continue to Shape Consumer Spending
The Digital Retail Landscape Is Reshaping Beverage Discovery
The GLP-1 Effect: Appetite Control Meets Functional Innovation
From Low-Sugar to Clean Label: Mainstream Shifts in Consumer Demand
MAHA’s Anti-Ultra-Processed Food Movement Spurs Reformulation
Looking Ahead: Market Outlook & Strategic Implications
Scope
CHAPTER 2: RECENT HISTORICAL TRENDS
HIGHLIGHTS
RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
Many Consumers Are Concerned about Inflation & Rising Food Prices
Table 2-1. Consumer Concerns about Rising Food Prices, 2023 – 2025 (% of consumers)
Table 2-2. Month-to-Month Changes in Consumer Price Index (CPI) for All Food Items, 2022 – 2025 (percent change)
Tariffs to Further Inflate US Food & Beverage Prices
Rising Prices Impact Consumer Behavior
Cutting Back on Household Expenses
Table 2-3. Consumer Spending on “Extras”, 2023 – 2025 (percent of consumers)
CHAPTER 3: OVERVIEW & MARKET TRENDS
HIGHLIGHTS
ONLINE GROCERY & DTC CHANNELS: CHANGING THE GAME FOR ENERGY & SPORTS DRINKS
From Impulse to Intentional Discovery
Expanding Access & Niche Exploration
Subscriptions, Stock-Ups, & Value
The New Impulse: Digital Serendipity
GLP-1 MEDICATIONS
Figure 3-1. Use of and Feelings Regarding GLP-1 or Other Weight Loss Drugs, 2025
Figure 3-2. GLP-1 Use & Interest by Selected Age Groups, 2025
NON-ALCOHOLIC ALTERNATIVES TO ALCOHOLIC BEVERAGES
The “Sober Curious” Movement: A Catalyst for Change
Figure 3-3. Familiarity with the Term “Sober Curious”, 2024 (percent of consumers)
Figure 3-4. Considering Self to Be “Sober Curious”, 2024 (percent of consumers familiar with the term “sober curious”)
Figure 3-5. Participation in Dry January, 2024 (percent of consumers)
HEALTHY CONSUMPTION
Figure 3-6. Priority of Selected Food Characteristics, 2025 (percent of consumers)
Healthy Food
Reduced or Zero Sugar
Avoiding or Limiting Sugar Intake
Table 3-1. Consumers Who Follow a Low-Sugar Diet by Gender, Age Group, Generations, Presence of Minor Children at Home, 2025 (percent of consumers)
Sugar vs. Low/No-Calorie Sweeteners
Figure 3-7. Insights on Regulatory Approval of Sweeteners, 2025 (percent of consumers)
Artificial Colors
Figure 3-8. Insights About Food Colors, 2025 (percent of consumers)
Figure 3-9. Familiarity With Ultra-Processed Food, 2024 (percent of consumers)
MAHA’S Fight Against Ultra-Processed Foods
PERSONAL FEELINGS OF WELLBEING: ENERGY LEVELS, FOCUS, STRESS, ANXIETY
Figure 3-10. Rating Energy Levels Compared to Their “Normal” or Preferred Levels, 2025 (percent of consumers)
Figure 3-11. Rating Focus Levels Compared to Their “Normal” or Preferred Levels, 2025 (percent of consumers)
Figure 3-12. Rating Stress Levels Compared to Their “Normal” or Preferred Levels, 2025 (percent of consumers)
Figure 3-13. Rating Anxiety Levels Compared to Their “Normal” or Preferred Levels, 2025 (percent of consumers)
NUTRIENTS, INGREDIENTS, & DESIRED HEALTH BENEFITS SOUGHT BY CONSUMERS
Table 3-2. Preferences for Functional Food and Beverage Ingredients, 2025 (percent of consumers)
OTHER SPECIAL EATING RESTRICTIONS OR PREFERENCES
Table 3-3. Special Diets Followed by Consumers, 2025 (percent of consumers)
FOOD & BEVERAGES AS A PATH TO HEALTH & WELLNESS
Figure 3-14. “Food & Beverages Can Function as ‘Medicine’, Preventing Poor Health or Improving Health” by Generation & Use of GLP-1s, 2025 (percent of consumers)
Figure 3-15. “Food & Beverage Choices Are a Path to Overall Health & Wellness” by Generation & Use of GLP-1s, 2025 (percent of consumers)
INTEREST IN VITAMINS OR OTHER SUPPLEMENTS
Figure 3-16. “I Take Vitamins or Supplements to Boost My Health” by Generation & Use of GLP-1s, 2025 (percent of consumers)
PURPOSEFULLY SEEKING OUT FUNCTIONAL BEVERAGES, & WILLINGNESS TO PAY MORE FOR THEM
Table 3-4. Consumers Opinions on Functional Beverages, 2025 (percent of consumers)
CHAPTER 4: MARKET SIZE AND FORECAST
HIGHLIGHTS
MARKET TO ADVANCE THROUGH 2029
Table 4-1. Energy and Sports Drinks Retail Sales, 2019 – 2029 (million dollars, million ounces, and percent change)
ENERGY & SPORTS DRINK SALES
Historical Trends by Product Form
Table 4-2. Energy and Sports Drinks Retail Sales by Product Form, 2019 – 2024 (million dollars)
Forecast by Product Form
Table 4-3. Energy and Sports Drinks Retail Sales by Product Form, 2024, 2025E, 2026P – 2029P (million dollars)
CONSUMER BEVERAGE PURCHASES & USE
Penetration Remains Low for Energy Drinks
Table 4-4. Consumption Rates for Energy Drinks/Shots and Sports Drinks, 2014 – 2024 (percent of adults)
Drinks Dominate, Shots a Declining Niche
Table 4-5. Forms of Energy Drinks/Shots Consumed, 2014 – 2024 (percent of adults that drinks energy drinks/shots)
Energy Drinkers Tend to Consume More Units
Table 4-6. Number of Energy Drinks/Shots and Sports Drinks Consumed in Last 30 Days, 2024 (percent of adults that drinks energy drinks/shots and sports drinks)
Packaging of Purchased Sports & Energy Drinks
Table 4-7. Forms of Beverage Packaging Purchased by Type of Beverage, 2025 (percent of consumers purchasing each beverage type)
Sports & Energy Drink Retail Channels
Table 4-8. “Where Do You Usually Buy Sports & Energy Drinks?”, 2025 (percent of consumers)
Day Part Consumption
Table 4-9. “What Time of Day Do You Usually Consume Sports & Energy Drinks?”, 2025 (percent of consumers)
Brand Choices
Table 4-10. “What Influences Your Choice of Brand For Sports & Energy Drinks?”, 2025 (percent of consumers)
OPPORTUNITIES TO TARGET PARTICULAR DEMOGRAPHIC GROUPS
Older Consumers
Families with Children
Gamers
CHAPTER 5: CONSUMER DEMOGRAPHICS
HIGHLIGHTS
FREQUENCY OF PURCHASES OF SPORTS & ENERGY DRINKS
Trends by Gender
Table 5-1. Frequency of Purchases of Sports Drinks by Gender, 2025 (percent of consumers)
Table 5-2. Frequency of Purchases of Energy Drinks by Gender, 2025 (percent of consumers)
TRENDS BY AGE BRACKET
Table 5-3. Frequency of Purchases of Sports Drinks by Age Bracket, 2025 (percent of consumers)
Table 5-4. Frequency of Purchases of Energy Drinks by Age Bracket, 2025 (percent of consumers)
TRENDS BY GENERATION
Table 5-5. Frequency of Purchases of Sports Drinks by Generation, 2025 (percent of consumers)
Table 5-6. Frequency of Purchases of Energy Drinks by Generation, 2025 (percent of consumers)
PATTERNS BASED ON HOUSEHOLD INCOME
Table 5-7. Frequency of Purchases of Sports Drinks by Household Income, 2025 (percent of consumers)
Table 5-8. Frequency of Purchases of Energy Drinks by Household Income, 2025 (percent of consumers)
URBAN, SUBURBAN, & RURAL CONSUMERS
Table 5-9. Frequency of Purchases of Sports Drinks by Urban, Suburban, Rural Living, 2025 (percent of consumers)
Table 5-10. Frequency of Purchases of Energy Drinks by Urban, Suburban, Rural Living, 2025 (percent of consumers)
PRESENCE OF CHILDREN IN THE HOUSEHOLD
Table 5-11. Frequency of Purchases of Sports Drinks by Presence of Children in the Household, 2025 (percent of consumers)
Table 5-12. Frequency of Purchases of Energy Drinks by Presence of Children in the Household, 2025 (percent of consumers)
INTERESTS AMONG GLP-1 USERS
Table 5-13. Frequency of Purchases of Sports Drinks by Interest in & Use of GLP-1 Medications, 2025 (percent of consumers)
Table 5-14. Frequency of Purchases of Energy Drinks by Interest in & Use of GLP-1 Medications, 2025 (percent of consumers)
TRENDS WITH CLEAN LABEL DIETERS
Table 5-15. Frequency of Purchases of Sports Drinks by Adherence to a Clean Label Diet, 2025 (percent of consumers)
Table 5-16. Frequency of Purchases of Energy Drinks by Adherence to a Clean Label Diet, 2025 (percent of consumers)
OUTLOOK WITH LOW-SUGAR DIET ADHERENTS
Table 5-17. Frequency of Purchases of Sports Drinks by Adherence to a Low-Sugar Diet, 2025 (percent of consumers)
Table 5-18. Frequency of Purchases of Energy Drinks by Adherence to a Low-Sugar Diet, 2025 (percent of consumers)

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