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Energy and Sports Drinks: US Market Trends and Opportunities, 3rd Edition

Publisher Packaged Facts
Published Nov 17, 2025
Length 93 Pages
SKU # LA20575760

Description



This report examines the $39.3 million US retail market for energy and sports drinks.

Consumer demographics, perceptions, motivations, and behavior are examined aspertaining to choices and consumption of energy and sports drinks. Retail sales ofenergy and sports drinks in the scope of this report are segmented by product form(shelf-stable energy drinks, mom-aseptic; shelf-stable energy shots; shelf-stable energydrink mixes; liquid energy drink mixes; shelf-stable sports drinks, non-aseptic; shelf-stable sports drinks, aseptic; shelf-stable sports drink mixes; liquid sports drink mixes )from 2019 through 2024 and forecast from 2025 through 2029. The reasons for andimplications of shifts in consumer perception and behavior are analyzed in the contextof future market opportunities. Major topics including the “sober curious” movement,attitudes about healthy foods and beverages, use of GLP-1 medications, interest invarious types of ingredients or nutrients or health outcomes, with particular focus ongrowth opportunities for energy and sports drinks.

The report has dozens of tables showcasing numerical survey data on consumerdemographics and psychographics. This report goes in-depth on historical trends thathave affected the food and beverage market.

Report Scope

Energy drinks are segmented by the following product forms:
  • Shelf-stable, non-aseptic (full-size, ready-to-drink)
  • Shelf-stable shots (small-size, ready-to-drink)
  • Shelf-stable drink mixes (including beverage powders)
  • Liquid drink mixes (liquid concentrates)
Sports drinks are segmented by the following product forms:
  • Shelf-stable, non-aseptic (full-size, ready-to-drink)
  • Shelf-stable, aseptic (full-size, ready-to-drink)
  • Shelf-stable drink mixes (including beverage powders)
  • Liquid drink mixes (liquid concentrates)
This report includes sales of the above items from grocery stores, supermarkets,discount grocers, mass merchandisers, warehouse clubs, convenience stores, dollarstores, other retailers, and all online outlets.

Excluded from the scope of this report are:
  • Revenue from beverages sold from vending machines
  • Revenue from beverages sold by restaurants and other foodservice entities(such as cafeterias, bars, and caterers)
  • Traditional coffee and tea (either in dry form or RTD form), which are not countedas energy drinks despite their caffeine content; some energy drinks includecoffee or tea flavors or ingredients or caffeine sourced from coffee or teaextracts, but they are marketed as energy drinks with additional functionalingredients such as taurine, panax, or L-carnitine rather than just flavored coffeeor tea (e.g., Starbucks RTD coffee beverages that feature sweetener andcreamer/milk)

Table of Contents

93 Pages
    • Economic Headwinds Continue to Shape Consumer Spending
    • The Digital Retail Landscape Is Reshaping Beverage Discovery
    • The GLP-1 Effect: Appetite Control Meets Functional Innovation
    • From Low-Sugar to Clean Label: Mainstream Shifts in Consumer Demand
    • MAHA’s Anti-Ultra-Processed Food Movement Spurs Reformulation
    • Looking Ahead: Market Outlook & Strategic Implications
    • Scope
    • Highlights
    • Rising Prices: From Supply Chain Crunches to Inflation
    • Highlights
    • Online Grocery & DTC Channels: Changing the Game for Energy & Sports Drinks
    • GLP-1 Medications
    • Non-Alcoholic Alternatives to Alcoholic Beverages
    • Healthy Consumption
    • Personal Feelings of Wellbeing: Energy Levels, Focus, Stress, Anxiety
    • Nutrients, Ingredients, &Desired Health Benefits Sought by Consumers
    • Other Special Eating Restrictions or Preferences
    • Food & Beverages As a Path To Health & Wellness
    • Interest in Vitamins or Other Supplements
    • Purposefully Seeking Out Functional Beverages, &Willingness to Pay More for Them
    • Highlights
    • Market to Advance Through 2029
    • Energy & Sports Drink Sales
    • Consumer Beverage Purchases & Use
    • Opportunities to Target Particular Demographic Groups
    • Highlights
    • Frequency of Purchases of Sports & Energy Drinks
    • Trends by Age Bracket
    • Trends by Generation
    • Patterns Based on Household Income
    • Urban, Suburban, &Rural Consumers
    • Presence of Children in the Household
    • Interests Among GLP-1 Users
    • Trends With Clean Label Dieters
    • Outlook With Low-Sugar Diet Adherents

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