Better-for-You Snacks: Market Trends and Opportunities
Description
Better-for-You Snacks: Market Trends and Opportunities
The U.S. retail market for snacks marketed with various better-for-you claims is projected to expand at an average rate of 5.6% annually, reaching $51 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020, as the market will continue to grow from the high base of sales established in 2020 from a pandemic boost. Better-for-you snacks feature good taste, indulgence, and convenience while being healthier than standard snacks by virtue of nutrition or portion sizes.
Scope of the Report
This report covers the scope, size, and growth of the U.S. market for snacks with various better-for-you claims such as clean label, no sugar added, lower sugar, lower fat, low carb, high protein, plant-based, whole grain, natural, and heart healthy.
Historical and projected retail sales are provided for better-for-you snacks, segmented by product category (bakery snacks; candy, confections, and sweet frozen treats; nuts, nut butter, seeds, and fruit snacks; savory snacks; and other snacks). Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences. Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they snack often.
The U.S. retail market for snacks marketed with various better-for-you claims is projected to expand at an average rate of 5.6% annually, reaching $51 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020, as the market will continue to grow from the high base of sales established in 2020 from a pandemic boost. Better-for-you snacks feature good taste, indulgence, and convenience while being healthier than standard snacks by virtue of nutrition or portion sizes.
Scope of the Report
This report covers the scope, size, and growth of the U.S. market for snacks with various better-for-you claims such as clean label, no sugar added, lower sugar, lower fat, low carb, high protein, plant-based, whole grain, natural, and heart healthy.
Historical and projected retail sales are provided for better-for-you snacks, segmented by product category (bakery snacks; candy, confections, and sweet frozen treats; nuts, nut butter, seeds, and fruit snacks; savory snacks; and other snacks). Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences. Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they snack often.
Table of Contents
198 Pages
- COVID-19 Effects on Snacking Activity
- Key Consumer Trends
- Packaging Trends
- Scope
- Highlights
- First Time Use of Convenient Food Ordering Methods In 2020
- Increasing Use of Convenient Food Ordering Methods Continuing Through 2021
- Consumers Increasing Number of Meals/Snacks or Frequency of Eating Comfort Foods or Snacks/Treats More Likely to Shop for Groceries Online
- In 2021, Pandemic-Related Changes to Eating and Food Ordering Behavior Are Declining
- Concerns About COVID-19 Exposure and Food Safety
- Consumers Who Report Increasing Snacking Activity Are Experiencing More Negative Personal Effects of the Pandemic
- Effects on Work Are Continuing in 2021
- Shopping Patterns Are Shifting, With Many Consumers Cutting Back on Spending and Shopping Less Inside Stores
- Food Insecurity Attributed to COVID-19
- Excitement for Food-Related Activities When the Pandemic Subsides
- Highlights
- Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
- Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
- Clean Label Trends
- Food Gifting Trends
- Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
- Consumers Think Small and Medium Businesses Have More Credibility
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Diets and Eating Patterns
- Drivers of Food Purchase Decisions
- Health Benefits in Foods
- Scope
- Sales by Product Category
- Highlights
- Indulgence vs. Health
- Unrefined Sugar
- Alternative Sweeteners, Sugar-Free, and Lower Sugar Products
- Low-Carb/High Protein, Keto, and Paleo Diets
- Probiotics and Prebiotics for Gut Health/Immunity
- Nuts, Fruit, Seeds, and Other Ingredients for Increased Nutrition
- Vegan/Plant-Based Snacks Appeal to Those Looking to Eat a Plant- Forward Diet
- Opportunity: Appealing to Families with Children
- Opportunity: Upcycled Ingredients
- Direct-to-Consumer (DTC) and Online Marketing
- In-Store Purchasing Trends
- Highlights
- Trends by Gender
- Trends by Age Bracket
- Patterns Based on Household Income
- Regional Differences
- Urban, Suburban, and Rural Consumers
- Educational Attainment
- Presence of Children in the Household
- Race/Ethnicity
- Plant-Forward Consumers
- Food Delivery and Pickup Service Users
- Highlights
- Special Eating Restrictions or Preferences
- Willingness to Pay More for Food Delivery or Premium Food Characteristics
- Perceptions About Health and Nutrition
- Highlights
- The Balance Between Effective, Sustainable, and Low-Cost Packaging
- Targeting Excessive Packaging for Reduction and Elimination
- Protective Packaging Is Important For Product Integrity
- A Shift from Expensive Set-Up Boxes to Other Paper Packaging for Snack Subscription Boxes
- Reusable Packaging
- Opportunities for Biodegradable and Compostable Packaging
- Packaging Aids in Portion Control
- Pouches Are Functional and Convenient Packaging for Snacks
- Small, Individual Snack Packages vs. Large Multi-Serving Sizes
- Retail-Ready Packaging Makes Snacks Stand Out and Promotes Stocking Efficiency in Stores
- Consumers Who Are Eating Snacks/Treats, Healthy Foods, or Comfort Foods More During the Pandemic Show Greater Concern About Packaging Waste and Sustainability
- Food Gift Buyers Think Attractive Packaging is More Important Than Eco-Friendly Packaging, But Looks Are Decreasing in Importance
- Packaging Types Considered Eco-Friendly by Consumers
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