Allergy Friendly Foods: Market Trends and Opportunities
Description
Allergy Friendly Foods: Market Trends and Opportunities
This Packaged Facts report analyses the U.S. retail market for food and beverage products in the allergy friendly space, and more specifically, products with “free from” ingredient labeling. Packaged Facts projects a positive outlook for the allergy friendly food and beverage market, as food allergy prevalence is growing, and self-reported rates of food allergies, sensitivities, or intolerances encompass an even larger proportion of the population. This report largely focuses on packaged foods and beverages with allergy friendly claims.
Scope of the Report
Allergy friendly foods emphasize that products are “free from” certain allergen ingredients and may have a third-party certification (e.g., Certified Gluten-Free). Products that are “free from” the “big 8” major allergens (i.e., eggs, fish, milk, peanuts, shellfish, soybeans, tree nuts, and wheat/gluten) are examined, as well as other food allergens such as sesame, sulfites, mustard, and corn.
Allergy friendly products are primarily important to consumers with diagnosed food allergies that cause allergic reactions such as anaphylaxis, tingling or itching in the mouth, hives, itching, eczema, or swelling. Anaphylaxis is a severe, potentially life-threatening reaction occurring within seconds or minutes of exposure to an allergen that requires medical treatment. Allergy friendly foods are also important for the much larger number of people who have food intolerances or sensitivities that cause unpleasant digestive symptoms such as bloating, gas, and diarrhea.
Additionally, some people may think they have a food allergy or intolerance while not actually having these conditions. Some consumers also avoid certain allergens such as gluten, milk, or soy because they do not like these ingredients, think these ingredients are unhealthy, or simply have a negative perception of the ingredients. As such, the allergy friendly food market appeals to a much broader audience than the name implies.
This report covers the scope of the U.S. market for food and beverage products with allergy friendly or “free from” product claims.
Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they follow a special diet or eating restriction due to a food allergy, gluten intolerance, or lactose intolerance.
Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchasing decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
This Packaged Facts report analyses the U.S. retail market for food and beverage products in the allergy friendly space, and more specifically, products with “free from” ingredient labeling. Packaged Facts projects a positive outlook for the allergy friendly food and beverage market, as food allergy prevalence is growing, and self-reported rates of food allergies, sensitivities, or intolerances encompass an even larger proportion of the population. This report largely focuses on packaged foods and beverages with allergy friendly claims.
Scope of the Report
Allergy friendly foods emphasize that products are “free from” certain allergen ingredients and may have a third-party certification (e.g., Certified Gluten-Free). Products that are “free from” the “big 8” major allergens (i.e., eggs, fish, milk, peanuts, shellfish, soybeans, tree nuts, and wheat/gluten) are examined, as well as other food allergens such as sesame, sulfites, mustard, and corn.
Allergy friendly products are primarily important to consumers with diagnosed food allergies that cause allergic reactions such as anaphylaxis, tingling or itching in the mouth, hives, itching, eczema, or swelling. Anaphylaxis is a severe, potentially life-threatening reaction occurring within seconds or minutes of exposure to an allergen that requires medical treatment. Allergy friendly foods are also important for the much larger number of people who have food intolerances or sensitivities that cause unpleasant digestive symptoms such as bloating, gas, and diarrhea.
Additionally, some people may think they have a food allergy or intolerance while not actually having these conditions. Some consumers also avoid certain allergens such as gluten, milk, or soy because they do not like these ingredients, think these ingredients are unhealthy, or simply have a negative perception of the ingredients. As such, the allergy friendly food market appeals to a much broader audience than the name implies.
This report covers the scope of the U.S. market for food and beverage products with allergy friendly or “free from” product claims.
Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they follow a special diet or eating restriction due to a food allergy, gluten intolerance, or lactose intolerance.
Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchasing decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
Table of Contents
153 Pages
- Food Allergies Are on the Rise and Becoming More Important to Consumer Eating Preferences
- COVID-Era Habits Affecting the Food Market
- Habits Such as Online Grocery Shopping Are Increasing Access to and Awareness of Allergy Friendly Foods During the Pandemic
- Food Allergies and Intolerances Are More Common Among Women and Younger Consumers
- Scope
- Highlights
- First Time Use of Convenient Food and Beverage Ordering Methods In 2020
- Increasing Use of Convenient Food and Beverage Ordering Methods Continuing Through 2021
- Pandemic-Related Changes to Eating Habits
- Concerns about Food Safety and Waste Rose in the Wake of the Pandemic in 2020
- Concerns about COVID-19 Exposure Remain in 2021
- Concerns About High Prices and Shortages during the Pandemic
- Negative Personal Effects of the Pandemic
- Effects on Work Are Continuing in 2021
- In-Store Shopping Patterns
- Food Insecurity Attributed to COVID-19
- Excitement for Food-Related Activities When the Pandemic Subsides
- Highlights
- Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
- Food Allergies Are on the Rise
- At-Home Testing Increases Consumer Awareness and Can Lead to Diet Changes
- Keto, Paleo, Low-Carb, and High Protein Diets
- Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
- Clean Label Trends
- Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
- Consumers Think Small and Medium Businesses Have More Credibility
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Diets and Eating Patterns
- Drivers of Food Purchase Decisions
- Health Benefits in Foods
- Highlights
- Outlook for Allergy Friendly Food Market
- "Better-for-You" Trends
- Functional Foods and Beverages
- Home Baking Trends
- Direct-to Consumer (DTC) and Online Marketing
- In-Store Purchasing Trends
- Highlights
- Prevalence of Food Allergies and Food Intolerances/Sensitivities
- Rising Rate of Reported Food Allergies and Lactose Intolerance
- Food Preferences, Allergies, and Intolerances/Sensitivities
- Eating Restrictions and Special Diets
- Trends by Gender
- Trends by Age Bracket
- Patterns Based on Household Income
- Regional Differences
- Urban, Suburban, and Rural Consumers
- Educational Attainment
- Presence of Children in the Household
- Race/Ethnicity
- Plant-Forward Consumers
- Online Grocery Shoppers (Food Delivery and Pickup Services)
- Highlights
- Priorities Placed on Food Characteristics
- Consumer Attitudes
- Perceptions about Health and Nutrition
Pricing
Currency Rates
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