
Healthcare And Consumer Care Ayurveda Products Market Research Report Information, By Product (Tablets And Capsules, Soaps And Shampoo, Body Wash, Moisturizers & Lotion, Oil, Facewash, Toothwash/Mouthwash, Creams & Serums, Aftershaves & Shaving Creams, Fa
Description
The industry is expected to increase at a CAGR of 16.13% over the forecast period.
The market is developing due to rising knowledge of the health and wellness advantages of ayurveda, as well as increased use of ayurvedic products around the world.
Furthermore, the rising global campaign is driving market expansion. For example, in August 2025, Maharishi Ayurveda created an entertaining oral care commercial called #RightYourWrongs, which included National Award-winning actress Kalki Koechlin. This novel effort blends comedy and user feedback to increase awareness about dental health ahead of the holiday season. Kalki, who is making her standup comic debut, will appear in a series of three video commercials geared at interacting with Gen-Z viewers on platforms such as Instagram and YouTube. The advertisement capitalizes on the renewed interest in Ayurveda, as health professionals and celebrities push for its holistic, root-cause solutions.
Market Segment insights
The global healthcare and consumer care ayurveda product market is divided into the following product categories: tablets and capsules, soaps and shampoo, body wash, moisturizers and lotions, oil, facewash, toothpaste/mouthwash, creams and serums, aftershaves and shaving creams, face masks and hair masks, dental floss, syrups, powders, and others.
The Global Healthcare and Consumer Care Ayurveda Product Market is divided into two segments: supplement and personal care.
The market has been divided into two segments based on route of administration: oral and tropical.
The market is divided into two segments based on application: healthcare and consumer care.
The Global Healthcare and Consumer Care Ayurveda Product Market is divided into three age groups: pediatrics, adults, and geriatrics.
The market is divided into two distribution channels: online and offline.
Regional insights
The Healthcare and Consumer Care Ayurveda Products Market is divided into five regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Asia-Pacific held the biggest market share in 2024. However, North America is expected to develop at the fastest CAGR over the forecast period.
The North American market for Ayurveda goods is expanding rapidly, driven by a number of dynamic reasons. Furthermore, the rising frequency of cardiovascular diseases, combined with consumer health awareness, is driving a considerable movement toward natural and holistic alternatives, as people choose wellness solutions that do not contain synthetic components. This approach is bolstered by an increasing emphasis on preventative healthcare, which is consistent with Ayurveda's fundamental concepts of balance and longevity.
Important Players
Key players include Dabur Ltd. (India), Patanjali Ayurved Limited (India), Himalaya Wellness Company (India), Maharishi Ayurveda (India), Lotus Herbals (India), Emami Limited (India), Vicco Laboratories (India), Baidyanath (India), Hamdard Laboratories (India), and Kerala Ayurveda Limited (India).
The market is developing due to rising knowledge of the health and wellness advantages of ayurveda, as well as increased use of ayurvedic products around the world.
Furthermore, the rising global campaign is driving market expansion. For example, in August 2025, Maharishi Ayurveda created an entertaining oral care commercial called #RightYourWrongs, which included National Award-winning actress Kalki Koechlin. This novel effort blends comedy and user feedback to increase awareness about dental health ahead of the holiday season. Kalki, who is making her standup comic debut, will appear in a series of three video commercials geared at interacting with Gen-Z viewers on platforms such as Instagram and YouTube. The advertisement capitalizes on the renewed interest in Ayurveda, as health professionals and celebrities push for its holistic, root-cause solutions.
Market Segment insights
The global healthcare and consumer care ayurveda product market is divided into the following product categories: tablets and capsules, soaps and shampoo, body wash, moisturizers and lotions, oil, facewash, toothpaste/mouthwash, creams and serums, aftershaves and shaving creams, face masks and hair masks, dental floss, syrups, powders, and others.
The Global Healthcare and Consumer Care Ayurveda Product Market is divided into two segments: supplement and personal care.
The market has been divided into two segments based on route of administration: oral and tropical.
The market is divided into two segments based on application: healthcare and consumer care.
The Global Healthcare and Consumer Care Ayurveda Product Market is divided into three age groups: pediatrics, adults, and geriatrics.
The market is divided into two distribution channels: online and offline.
Regional insights
The Healthcare and Consumer Care Ayurveda Products Market is divided into five regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Asia-Pacific held the biggest market share in 2024. However, North America is expected to develop at the fastest CAGR over the forecast period.
The North American market for Ayurveda goods is expanding rapidly, driven by a number of dynamic reasons. Furthermore, the rising frequency of cardiovascular diseases, combined with consumer health awareness, is driving a considerable movement toward natural and holistic alternatives, as people choose wellness solutions that do not contain synthetic components. This approach is bolstered by an increasing emphasis on preventative healthcare, which is consistent with Ayurveda's fundamental concepts of balance and longevity.
Important Players
Key players include Dabur Ltd. (India), Patanjali Ayurved Limited (India), Himalaya Wellness Company (India), Maharishi Ayurveda (India), Lotus Herbals (India), Emami Limited (India), Vicco Laboratories (India), Baidyanath (India), Hamdard Laboratories (India), and Kerala Ayurveda Limited (India).
Table of Contents
277 Pages
- Executive Summary
- 1 Market Introduction
- 1.1 Definition
- 1.2 Scope Of The Study
- 1.3 Research Objective
- 1.4 Market Structure
- 2 Research Methodology
- 2.1 Overview
- 2.2 Data Flow
- 2.2.1 Data Mining Process
- 2.3 Purchased Database:
- 2.4 Secondary Sources:
- 2.4.1 Secondary Research Data Flow:
- 2.5 Primary Research:
- 2.5.1 Primary Research Data Flow:
- 2.6 Approaches For Market Size Estimation:
- 2.6.1 Revenue Analysis Approach
- 2.7 Data Forecasting
- 2.7.1 Data Forecasting Type
- 2.8 Data Modeling
- 2.8.1 Microeconomic Factor Analysis:
- 2.8.2 Data Modeling:
- 2.9 Teams And Analyst Contribution
- 2.10
- 3 Market Dynamics
- 3.1 Introduction
- 3.2 Drivers
- 3.2.1 Growing Awareness Of Health And Wellness Benefits Associated With Ayurveda
- 3.2.2 Increasing Government Support For Ayurveda Products
- 3.2.3 Growing Adoption For Ayurvedic Products Across The Globe
- 3.3 Restraints
- 3.3.1 Strict Safety And Quality Standards
- 3.3.2 Voluntary Product Recall By Market Players
- 3.4 Opportunity
- 3.4.1 Growing Geriatric Population
- 3.4.2 Increasing Funding And Investment Associated With Ayurveda Products
- 3.4.3 Increasing Launch Of Ayurveda Products On E-commerce Websites
- 4 Market Factor Analysis
- 4.1 Porter's Five Forces Model
- 4.1.1 Threat Of New Entrants
- 4.1.2 Bargaining Power Of Suppliers
- 4.1.3 Threat Of Substitutes
- 4.1.4 Bargaining Power Of Buyers
- 4.1.5 Intensity Of Rivalry
- 4.2 Impact Of Covid-19 On Global Healthcare And Consumer Care Ayurveda Products Market
- 5 Global Healthcare And Consumer Care Ayurveda Products Market, By Product
- 5.1 Overview
- 5.2 Tablets And Capsules
- 5.3 Soaps And Shampoo
- 5.4 Body Wash
- 5.5 Moisturizers & Lotions
- 5.6 Oil
- 5.7 Facewash
- 5.8 Toothpaste/Mouthwash
- 5.9 Creams & Serums
- 5.10 Aftershaves & Shaving Creams
- 5.11 Face Mask & Hair Mask
- 5.12 Dental Floss
- 5.13 Syrups
- 5.14 Powders
- 5.15 Others
- 6 Global Healthcare And Consumer Care Ayurveda Products Market, By Type
- 6.1 Overview
- 6.2 Supplements
- 6.3 Personal Care
- 6.3.1 Soaps And Shampo
- 6.3.2 Body Wash
- 6.3.3 Moisturizers & Lotions
- 6.3.4 Oils
- 6.3.5 Facewash
- 6.3.6 Toothpaste/Mouthwash
- 6.3.7 Creams & Serums
- 6.3.8 Aftershaves & Shaving Creams
- 6.3.9 Face Mask & Hair Mask
- 6.3.10 Dental Floss
- 7 Global Healthcare And Consumer Care Ayurveda Products Market, By Route Of Administration
- 7.1 Overview
- 7.2 Oral
- 7.3 Topical
- 8 Global Healthcare And Consumer Care Ayurveda Products Market, By Application
- 8.1 Overview
- 8.2 Healthcare
- 8.2.1 Diabetes
- 8.2.2 Pregnancy And Postpartum Care
- 8.2.3 Respiratory Disorders
- 8.2.4 Cardiovascular Diseases
- 8.2.5 Eye Health
- 8.2.6 Gut And Digestive Health
- 8.2.7 Others
- 8.3 Consumer Care
- 8.3.1 Skin Care
- 8.3.2 Hair Care
- 8.3.3 Oral Care
- 8.3.4 Baby Care
- 8.3.5 Others
- 9 Global Healthcare And Consumer Care Ayurveda Products Market, By Age Group
- 9.1 Overview
- 9.2 Pediatrics
- 9.3 Adult
- 9.4 Geriatric
- 10 Global Healthcare And Consumer Care Ayurveda Products Market, By Distribution Channel
- 10.1 Overview
- 10.2 Online Channels
- 10.3 Offline
- 10.3.1 Retail Pharmacies
- 10.3.2 Supermarkets & Hypermarkets
- 10.3.3 Others
- 11 Global Healthcare And Consumer Care Ayurveda Products Market, By Region
- 11.1 Overview
- 11.2 North America
- 11.2.1 Us
- 11.2.2 Canada
- 11.3 Europe
- 11.3.1 Europe
- 11.3.2 Germany
- 11.3.3 Uk
- 11.3.4 France
- 11.3.5 Russia
- 11.3.6 Italy
- 11.3.7 Spain
- 11.3.8 Rest Of Europe
- 11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Malaysia
- 11.4.6 Thailand
- 11.4.7 Indonesia
- 11.4.8 Rest Of Asia Pacific
- 11.5 South America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
- 11.5.4 Rest Of South America
- 11.6 Middle East And Africa
- 11.6.1 Gcc Countries
- 11.6.2 South Africa
- 11.6.3 Rest Of Mea
- 13 Competitive Landscape
- 13.1 Introduction
- 13.2 Market Share Analysis, 2023
- 13.3 Competitor Dashboard
- 13.4 Public Players Stock Summary
- 13.5 Comparative Analysis: Key Players Finanical
- 13.1 Key Developments & Growth Strategies
- 13.1.1 Product Launch/Product Expansion
- 13.1.2 Expansion
- 14 Company Profiles
- 14.1 Dabur Ltd.
- 14.1.1 Company Overview
- 14.1.2 Financial Overview
- 14.1.3 Product Offered
- 14.1.4 Key Developments
- 14.1.5 Swot Analysis
- 14.1.6 Key Strategies
- 14.2 Patanjali Ayurved Limited
- 14.2.1 Company Overview
- 14.2.2 Financial Overview
- 14.2.3 Products Offered
- 14.2.4 Key Developments
- 14.2.5 Swot Analysis
- 14.2.6 Key Strategies
- 14.3 Himalaya Wellness Company
- 14.3.1 Company Overview
- 14.3.2 Financial Overview
- 14.3.3 Product Offered
- 14.3.4 Key Developments
- 14.3.5 Swot Analysis
- 14.3.6 Key Strategies
- 14.4 Maharishi Ayurveda
- 14.4.1 Company Overview
- 14.4.2 Financial Overview
- 14.4.3 Product Offered
- 14.4.4 Key Developments
- 14.4.5 Key Strategies
- 14.5 Lotus Herbals
- 14.5.1 Company Overview
- 14.5.2 Financial Overview
- 14.5.3 Product Offered
- 14.5.4 Key Developments
- 14.5.5 Key Strategies
- 14.6 Emami Limited
- 14.6.1 Company Overview
- 14.6.2 Financial Overview
- 14.6.3 Products Offered
- 14.6.4 Key Developments
- 14.6.5 Swot Analysis
- 14.6.6 Key Strategies
- 14.7 Vicco Laboratories
- 14.7.1 Company Overview
- 14.7.2 Financial Overview
- 14.7.3 Products Offered
- 14.7.4 Key Developments
- 14.7.5 Key Strategies
- 14.8 Baidyanath
- 14.8.1 Company Overview
- 14.8.2 Financial Overview
- 14.8.3 Products Offered
- 14.8.4 Key Developments
- 14.8.5 Key Strategies
- 14.9 Hamdard Laboratories
- 14.9.1 Company Overview
- 14.9.2 Financial Overview
- 14.9.3 Products Offered
- 14.9.4 Key Developments
- 14.9.5 Key Strategies
- 14.10 Kerala Ayurveda Limited
- 14.10.1 Company Overview
- 14.10.2 Financial Overview
- 14.10.3 Products Offered
- 14.10.4 Key Developments
- 14.10.5 Swot Analysis
- 14.10.6 Key Strategies
- 15 Data Citations
- List Of Tables
- Table 1 Qfd Modeling For Market Share Assessment
- Table 2 Global Healthcare And Consumer Care Ayurveda Products Market, By Product, 2018–2032 (Usd Million)
- Table 3 Global Healthcare And Consumer Care Ayurveda Products Market, For Tablets And Capsules, By Region, 2018–2032 (Usd Million)
- Table 4 Global Healthcare And Consumer Care Ayurveda Products Market, For Soaps And Shampoo, By Region, 2018–2032 (Usd Million)
- Table 5 Global Healthcare And Consumer Care Ayurveda Products Market, For Body Wash, By Region, 2018–2032 (Usd Million)
- Table 6 Global Healthcare And Consumer Care Ayurveda Products Market, For Moisturizers & Lotions, By Region, 2018–2032 (Usd Million)
- Table 7 Global Healthcare And Consumer Care Ayurveda Products Market, For Oil, By Region, 2018–2032 (Usd Million)
- Table 8 Global Healthcare And Consumer Care Ayurveda Products Market, For Facewash, By Region, 2018–2032 (Usd Million)
- Table 9 Global Healthcare And Consumer Care Ayurveda Products Market, For Toothpaste/Mouthwash, By Region, 2018–2032 (Usd Million)
- Table 10 Global Healthcare And Consumer Care Ayurveda Products Market, For Creams & Serums, By Region, 2018–2032 (Usd Million)
- Table 11 Global Healthcare And Consumer Care Ayurveda Products Market, For Aftershaves & Shaving Creams, By Region, 2018–2032 (Usd Million)
- Table 12 Global Healthcare And Consumer Care Ayurveda Products Market, For Face Mask & Hair Mask, By Region, 2018–2032 (Usd Million)
- Table 13 Global Healthcare And Consumer Care Ayurveda Products Market, For Dental Floss, By Region, 2018–2032 (Usd Million)
- Table 14 Global Healthcare And Consumer Care Ayurveda Products Market, For Syrups, By Region, 2018–2032 (Usd Million)
- Table 15 Global Healthcare And Consumer Care Ayurveda Products Market, For Powders, By Region, 2018–2032 (Usd Million)
- Table 16 Global Healthcare And Consumer Care Ayurveda Products Market, For Others, By Region, 2018–2032 (Usd Million)
- Table 17 Global Healthcare And Consumer Care Ayurveda Products Market, By Type, 2018–2032 (Usd Million)
- Table 18 Global Healthcare And Consumer Care Ayurveda Products Market, For Supplements, By Region, 2018–2032 (Usd Million)
- Table 19 Global Healthcare And Consumer Care Ayurveda Products Market, For Personal Care, By Region, 2018–2032 (Usd Million)
- Table 20 Global Healthcare And Consumer Care Ayurveda Products Market, For Personal Care, By Type, 2018–2032 (Usd Million)
- Table 21 Global Healthcare And Consumer Care Ayurveda Products Market, For Soaps And Shampo, By Region, 2018–2032 (Usd Million)
- Table 22 Global Healthcare And Consumer Care Ayurveda Products Market, For Body Wash, By Region, 2018–2032 (Usd Million)
- Table 23 Global Healthcare And Consumer Care Ayurveda Products Market, For Moisturizers & Lotions, By Region, 2018–2032 (Usd Million)
- Table 24 Global Healthcare And Consumer Care Ayurveda Products Market, For Oils, By Region, 2018–2032 (Usd Million)
- Table 25 Global Healthcare And Consumer Care Ayurveda Products Market, For Facewash, By Region, 2018–2032 (Usd Million)
- Table 26 Global Healthcare And Consumer Care Ayurveda Products Market, For Toothpaste/Mouthwash, By Region, 2018–2032 (Usd Million)
- Table 27 Global Healthcare And Consumer Care Ayurveda Products Market, For Creams & Serums, By Region, 2018–2032 (Usd Million)
- Table 28 Global Healthcare And Consumer Care Ayurveda Products Market, For Aftershaves & Shaving Creams, By Region, 2018–2032 (Usd Million) 76 "
- List Of Figures
- Figure 1 Global Healthcare And Consumer Care Ayurveda Products Market: Structure
- Figure 2 Global Healthcare And Consumer Care Ayurveda Products Market: Market Growth Factor Analysis (2023-2032)
- Figure 3 Driver Impact Analysis (2023-2032)
- Figure 4 Restraint Impact Analysis (2023-2032)
- Figure 5 Porter's Five Forces Analysis: Global Healthcare And Consumer Care Ayurveda Products Market
- Figure 6 Global Healthcare And Consumer Care Ayurveda Products Market, By Product, 2023 & 2032 (Usd Million)
- Figure 7 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Product, 2023
- Figure 8 Global Healthcare And Consumer Care Ayurveda Products Market, By Type, 2023 & 2032 (Usd Million)
- Figure 9 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Type, 2023
- Figure 10 Global Healthcare And Consumer Care Ayurveda Products Market, By Route Of Administration, 2023 & 2032 (Usd Million)
- Figure 11 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Route Of Administration, 2023
- Figure 12 Global Healthcare And Consumer Care Ayurveda Products Market, By Application, 2023 & 2032 (Usd Million)
- Figure 13 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Application, 2023
- Figure 14 Global Healthcare And Consumer Care Ayurveda Products Market, By Age Group, 2023 & 2032 (Usd Million)
- Figure 15 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Age Group, 2023
- Figure 16 Global Healthcare And Consumer Care Ayurveda Products Market, By Distribution Channel, 2023 & 2032 (Usd Million)
- Figure 17 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Distribution Channel, 2023
- Figure 18 Global Healthcare And Consumer Care Ayurveda Products Market, By Region, 2023 & 2032 (Usd Million)
- Figure 19 Global Healthcare And Consumer Care Ayurveda Products Market Share (%), By Region, 2023
- Figure 20 North America: Healthcare And Consumer Care Ayurveda Products Market, By Country, 2023 & 2032 (Usd Million)
- Figure 21 North America: Healthcare And Consumer Care Ayurveda Products Market Share (%), By Country, 2023
- Figure 22 Europe: Healthcare And Consumer Care Ayurveda Products Market, By Country, 2023 & 2032 (Usd Million)
- Figure 23 Europe: Healthcare And Consumer Care Ayurveda Products Market Share (%), By Country, 2023
- Figure 24 Asia Pacific: Healthcare And Consumer Care Ayurveda Products Market, By Country, 2023 & 2032 (Usd Million)
- Figure 25 Asia-pacific: Healthcare And Consumer Care Ayurveda Products Market Share (%), By Country, 2023
- Figure 26 South America: Healthcare And Consumer Care Ayurveda Products Market, By Country, 2023 & 2032 (Usd Million)
- Figure 27 South America: Healthcare And Consumer Care Ayurveda Products Market Share (%), By Country, 2023
- Figure 28 Middle East And Africa: Healthcare And Consumer Care Ayurveda Products Market, By Country, 2023 & 2032 (Usd Million)
- Figure 29 Middle East And Africa: Healthcare And Consumer Care Ayurveda Products Market Share (%), By Country, 2023
- Figure 30 Global Healthcare And Consumer Care Ayurveda Products Market Players: Competitive Analysis, 2023
- Figure 31 Competitor Dashboard: Global Healthcare And Consumer Care Ayurveda Products Market
- Figure 32 Dabur Ltd.: Financial Overview Snapshot
- Figure 33 Dabur Ltd.: Swot Analysis
- Figure 34 Patanjali Ayurved Limited: Financial Overview Snapshot
- Figure 35 Patanjali Ayurved Limited: Swot Analysis
- Figure 36 Himalaya Wellness Company: Swot Analysis
- Figure 37 Emami Limited: Financial Overview Snapshot
- Figure 38 Emami Limited: Swot Analysis
- Figure 39 Kerala Ayurveda Limited: Swot Analysis
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