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In-Taxi Digital Signage Market Size - By Component, By Vehicle Type (Economy/Budget Taxi, Luxury/Premium Taxi), By Display Type (LCD, LED), By Screen Size, By Application (Advertising, Entertainment, Navigation), & Global Forecast, 2023 - 2032

Publisher Global Market Insights
Published Nov 30, 2023
Length 250 Pages
SKU # GMI18399672

Description

In-Taxi Digital Signage Market Size - By Component, By Vehicle Type (Economy/Budget Taxi, Luxury/Premium Taxi), By Display Type (LCD, LED), By Screen Size, By Application (Advertising, Entertainment, Navigation), & Global Forecast, 2023 - 2032


In-Taxi Digital Signage Market is estimated to register a CAGR of over 4.5% between 2023 and 2032, driven by the increasing demand for enhanced passenger experiences. With growing connectivity and information accessibility, passengers expect more than just a ride. In-taxi digital signage provides an engaging platform for targeted advertising, entertainment, and real-time information.

Additionally, as cities embrace digital transformation, taxis are evolving into connected vehicles with integrated digital displays. For instance, in November 2023, Statements Media, an award-winning outdoor advertising company, introduced Canada's first network of digital advertising displays on Toronto taxicabs. This not only allows for location-based advertising but also facilitates dynamic content updates, ensuring that the information displayed remains relevant and valuable to passengers throughout their journey.

In-taxi digital signage market is divided based on component, vehicle type, display type, screen size, application and region.

LED display segment will gain notable traction during 2023-2032, favored by its ability to offer vibrant, attention-grabbing visuals in a confined space. These displays bring a dynamic and visually appealing dimension to in-taxi advertising, making it an effective medium for engaging passengers. The high brightness and clarity of LED technology ensure that content remains visible even in varying lighting conditions.

The market share from entertainment application will witness significant growth in the forecast period. With the incorporation of entertainment features such as news updates, music streaming, and short videos, passengers are provided with engaging content during their journeys, making the taxi ride more enjoyable and memorable. As passengers spend more time engaged with the in-taxi digital signage, advertisers gain extended exposure and increased opportunities for impactful brand messaging.

Asia Pacific in-taxi digital signage industry size will witness rapid expansion between 2023-2032, attributed to the burgeoning urban population, coupled with increasing smartphone penetration. The region's diverse and dynamic consumer base present a wealth of opportunities for advertisers to tailor their content to specific cultural nuances, maximizing the effectiveness of targeted campaigns. Additionally, government initiatives supporting smart city development and the integration of advanced transportation technologies will further accelerate the regional market development.

Table of Contents

250 Pages
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data Sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 In-taxi digital signage market 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2023-2032
2.3 Regional trends
2.4 Component trends
2.5 Vehicle type trends
2.6 Display type trends
2.7 Screen size trends
2.8 Application trends
Chapter 3 In-Taxi Digital Signage Market Industry Insights
3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Rising demand for innovative and targeted advertising solutions
3.8.1.2 Increased demand for engaging and informative passenger experience
3.8.1.3 Rising substantial investments in in-taxi digital signage startups
3.8.1.4 Continuous technological innovations in digital signage
3.8.2 Industry pitfalls & challenges
3.8.2.1 Reliability of network connectivity
3.8.2.2 Adherence to diverse and evolving regulations
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.3.1 Samsung Electronics Co. Ltd
4.3.2 LYFT
4.3.3 Apple Inc
4.3.4 Curb Mobility LLC
4.3.5 VeriFone Holdings Inc.
4.3.6 42 Gears mobility systems private limited
4.3.7 Navori SA
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022
Chapter 5 In-Taxi Digital Signage Market Estimates & Forecast, by Component (Revenue)
5.1 Key trends, by component
5.2 Hardware
5.3 Software
5.4 Services
Chapter 6 In-Taxi Digital Signage Market Estimates & Forecast, by Vehicle Type (Revenue)
6.1 Key trends, by vehicle type
6.2 Large enterprises
6.3 Economy/Budget Taxi
Chapter 7 In-Taxi Digital Signage Market Estimates & Forecast, By Display type (Revenue)
7.1 Key trends, by display type
7.2 LCD
7.3 LED
Chapter 8 In-Taxi Digital Signage Market Estimates & Forecast, By Screen size (Revenue)
8.1 Key trends, by screen size
8.2 10-15 inches
8.3 Below 10 inches
8.4 Above 15 inches
Chapter 9 In-Taxi Digital Signage Market Estimates & Forecast, By Application (Revenue)
9.1 Key trends, by application
9.2 Advertising
9.3 Entertainment
9.4 Navigation
9.5 Others
Chapter 10 In-Taxi Digital Signage Market Estimates & Forecast, By Region (Revenue)
10.1 Key trends, by region
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.4.6 Southeast Asia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
Chapter 11 Company Profiles
11.1 42 Gears mobility systems private limited
11.2 Adflow Digital
11.3 Adomni, Inc
11.4 Apple Inc
11.5 BillboardsIn
11.6 Blue Line Media LLC
11.7 Cabby Tabby Technologies
11.8 Clear Vision Advertisement
11.9 Curb Mobility LLC
11.10 Enroute View Media Inc.
11.11 London Taxi Advertising Limited
11.12 LYFT
11.13 Navori SA
11.14 Omnivex Corporation
11.15 Samsung Electronics Co. Ltd
11.16 Swipe Technologies
11.17 TOPAZ
11.18 VeriFone Holdings Inc.
11.19 WinMate Inc.

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