Canada Pet Tech Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2025-2034

Canada Pet Tech Market was valued at USD 908 million in 2024 and is estimated to grow at a CAGR of 10.3% to reach USD 2.6 billion by 2034. The market growth is driven by the rising pet population, growing emphasis on pet wellness, and technological innovations such as AI, IoT, and smart wearables. With over 58% of Canadian households owning pets in 2025, pet humanization continues to rise, prompting greater demand for smart, health-focused, and convenience-driven pet solutions. High-income households are embracing technologies like smart collars, GPS trackers, health-monitoring wearables, and automatic feeders to enhance pet care. The increasing willingness to invest in proactive pet health monitoring is fostering the rapid adoption of pet tech devices across the country.

Connected solutions are now redefining how pet owners interact with and care for their companions. Smart devices not only support real-time health tracking, activity monitoring, and location tracking but also provide behavioral insights and alerts that help prevent health issues before they escalate. AI-powered collars and sensors are enabling predictive analytics that detect early signs of stress, lethargy, or medical conditions. These data-driven systems allow both pet owners and veterinarians to intervene swiftly, ultimately improving pet health outcomes and reducing costly emergency visits. Additionally, growing government support for tech innovation and regulatory clarity has made Canada an attractive hub for pet tech development and commercialization.

The pet wearable segment accounted for a significant market share of 47.1% in 2024. These devices—ranging from smart collars and vests to GPS trackers and harnesses—have become an essential part of pet care in Canadian households. Smart collars, the most widely adopted wearable, provide real-time data on location, exercise, and even vital signs like heart rate and respiratory function. Their integration with mobile apps allows pet owners to receive instant updates and alerts, offering peace of mind and convenience. Innovations such as the Halo 2+ smart collar and FitBark GPS have become highly popular, thanks to their advanced tracking features and user-friendly design. The popularity of these devices is largely driven by increasing concerns about pet safety and the rise in missing pets during summer months, prompting greater adoption of dual-ID systems that combine visible ID tags with microchips and GPS.

The pet healthcare segment dominated the market in 2024 and accounted for USD 202.6 million and is anticipated to grow at a CAGR of 10.6% during 2025-2034. The demand for intelligent health solutions is surging as pet owners look for more efficient, tech-enabled ways to manage their pets’ well-being. From wearable devices that detect abnormal heart rates to automated feeders that help maintain precise dietary plans, technology is streamlining routine care and enabling preventive health management. Smart health platforms provide continuous health data that veterinarians can access remotely, enabling timely teleconsultations and diagnosis. AI-powered products like PetPace collars can monitor temperature, respiration, and other critical metrics, allowing for early detection of chronic issues. As more Canadian consumers seek personalized and holistic pet healthcare, this segment is expected to witness sustained growth throughout the forecast period.

The household segment held a share of 80.5% in 2024. Pet tech products for domestic use—such as smart feeders, pet cameras, automated doors, and climate-controlled beds—are rapidly becoming mainstream, especially among millennial and Gen Z pet parents. These users are tech-savvy and expect connected, convenient solutions to ensure pet safety, nutrition, and comfort even when they’re away from home. The household segment is also benefiting from rising remote work trends, which have heightened owners’ engagement with their pets and increased interest in interactive devices such as treat-dispensing cameras and automated toys that reduce boredom and separation anxiety.

The online-only retailer segment in the Canada Pet Tech Market held a market share of 36.2% in 2024. The shift toward e-commerce reflects consumers’ desire for convenience, broader product access, and real-time reviews. Online platforms offer extensive catalogs of smart pet products, often bundled with subscription-based services and mobile app integrations. Retail giants like Amazon, Chewy, and PetSmart Canada, along with brand-specific e-commerce sites, are fueling this digital transition. Competitive pricing, easy returns, and seamless user experiences further contribute to the dominance of this channel. Meanwhile, direct-to-consumer strategies by companies such as PetPace and Halo are allowing brands to control the customer experience, gather data insights, and increase margins.

Leading players shaping the Canadian pet tech landscape include Garmin International, Inc., Mars, Inc., FitBark Inc., Furbo, Petcube, and PetPace. These companies are investing heavily in R&D, integrating advanced sensors, and launching AI-powered wearable devices that enable real-time diagnostics and behavior tracking. Strategic collaborations, such as PetPace’s partnership with TelmyVet to enhance telemedicine capabilities, reflect the industry’s evolution toward holistic pet wellness. As Canadian pet parents continue to demand intelligent, proactive care for their companions, the pet tech market is poised for robust and sustained growth over the next decade. Show more