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Supplement Business Report 2025

Publisher Nutrition Business Journal
Published May 01, 2025
SKU # NUT20400349

Description

The 2025 Supplement Business Report is your go-to resource for navigating an industry in flux—backed by 179 exclusive data charts, 33 in-depth company profiles, and insights from eight emerging brands to watch. In a year defined by economic uncertainty, shifting consumer behavior, and rapid innovation, this report delivers the clarity executives need to make strategic decisions with confidence.

Often referred to as the “bible of the industry,” NBJ’s flagship report combines unmatched sales and growth data with expert commentary that brings market dynamics into focus. Inside, you’ll find detailed breakdowns of category and ingredient performance—tracking everything from vitamin A to zinc—and robust channel analysis across mass market, natural, and e-commerce.

Each chapter includes:
Top Thoughts – Quick-hit insights on market-shaping trends.
Market Manifestations – Real-world product examples that reflect industry evolution.
Action Items – Strategic takeaways for executives, marketers, and product developers.
Whether you’re preparing for a product launch, assessing supply chain resilience, or identifying the next high-growth format, the 2025 Supplement Business Report gives you the data and perspective to lead with confidence. This is more than a report—it’s your roadmap for what’s now and what’s next in supplements.

Table of Contents

Companies to watch
Black Girl Vitamins
Bond
Cheers
Dose
Kokora
Levelle
Opal & Joy
Thesis
Related content
Executive overview
Making sense of MAHA
Global disconnect
Crisis of confidence
Class of 2020
Herbs and botanicals
The dilution solution
Backyard climate change
Can THC save CBD?
Sports nutrition
Losing weight, gaining motivation
Tracking sleep’s bottom line
Meal replacements
Behind the counter
Specialty
‘An innovation trough’
Delivery formats
Pop psychology
Beauty and brains
Sales channels
Supps in clubs
The great migration offline
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
Definitions

Pricing

Currency Rates
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How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

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  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

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