Report cover image

Condition Specific Report 2025

Published Jul 01, 2025
SKU # NUT20400348

Description

In a year when consumers might be balancing their concerns about their health against concerns about the economy, the 2025 Condition Specific Report provides data and detailed insights into how that balance could play out. With the fastest growing conditions matched against conditions where growth may be slower but opportunities for innovation abound, the report can be considered a guide to where ingredient developers and finished-product marketing teams might best put their resources.

This comprehensive report features 133 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.

Key Features:

Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections.

Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target each condition.

Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compared to NBJ’s estimates for 2024.

New data The Healthy Aging market is being transformed by NAD precursors and NBJ is breaking down the sales and growth in the NAD market for the first time.

This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies.

Table of Contents

Executive overview
Top thoughts
Under certain conditions
Market share of top conditions, 2024
Supplement sales by condition, 2020-2024
Supplement sales by condition, 2025e-2028e
Supplement growth by condition, 2020-2024
Supplement growth by condition, 2025e-2028e
Supplement market share by condition, 2020-2024
Supplement market share by condition, 2025e-2028e
Read more
Women’s general health
Top thoughts
Building the buzz
Women’s General Health vs. total supplement sales and growth, 2020-2028e
Women’s General Health supplement sales and growth, 2020-2028e
Top 6 Women’s General Health supplement ingredients by market share, 2024
Women’s General Health supplement sales by top 6 ingredients, 2020-2028e
Women’s General Health supplement growth by top 6 ingredients, 2020-2028e
Women’s General Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Boiron Cyclease Cramps
Flo Women’s Endocrine Superfood Powder
Men’s general health
Top thoughts
The sex gap
Men’s General Health vs. total supplement sales and growth, 2020-2028e
Men’s General Health supplement sales and growth, 2020-2028e
Top 6 Men’s General Health supplement ingredients by market share, 2024
Men’s General Health supplement sales by top 6 ingredients, 2020-2028e
Men’s General Health supplement growth by top 6 ingredients, 2020-2028e
Men’s General Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Carlson Nutra-Support Prostate
CleanMachine Cell Block 80
Read more
Children’s general health
Top thoughts
Direct connections
Children’s General Health vs. total supplement sales and growth, 2020-2028e
Children’s General Health supplement sales and growth, 2020-2028e
Top 6 Children’s General Health supplement ingredients by market share, 2024
Children’s General Health supplement sales by top 6 ingredients, 2020-2028e
Children’s General Health supplement growth by top 6 ingredients, 2020-2028e
Children’s General Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Lil’ Critters Bone Support
Country Life Kid’s Multivitamin Honey Gummy
Bone and joint health
Top thoughts
Well-connected
Bone Health vs. total supplement sales and growth, 2020-2028e
Bone Health supplement sales and growth, 2020-2028e
Top 6 Bone Health supplement ingredients by market share, 2024
Bone Health supplement sales by top 6 ingredients, 2020-2028e
Bone Health supplement growth by top 6 ingredients, 2020-2028e
Bone Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
NOW Bone Strength
Klean Athlete Klean Joint & Muscle
Read more
Brain health
Top thoughts
The cognitive conundrum
Brain Health vs. total supplement sales and growth, 2020-2028e
Brain Health supplement sales and growth, 2020-2028e
Top 6 Brain Health supplement ingredients by market share, 2024
Brain Health supplement sales by top 6 ingredients, 2020-2028e
Brain Health supplement growth by top 6 ingredients, 2020-2028e
Brain Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Himalaya Bacopa Monnieri
BrainMD ProBRAINbiotics
Read more
Cold, flu and immunity
Top thoughts
Not immune to change
Cold, Flu and Immunity vs. total supplement sales and growth, 2020-2028e
Cold, Flu and Immunity supplement sales and growth, 2020-2028e
Top 6 Cold, Flu and Immunity supplement ingredients by market share, 2024
Cold, Flu and Immunity supplement sales by top 6 ingredients, 2020-2028e
Cold, Flu and Immunity supplement growth by top 6 ingredients, 2020-2028e
Cold, Flu and Immunity supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Armra Colostrum Immune Revival
Real Mushrooms 5 Defenders Organic Mushroom Blend Capsules
Eye health
Top thoughts
In the public eye
Eye Health vs. total supplement sales and growth, 2020-2028e
Eye Health supplement sales and growth, 2020-2028e
Top 6 Eye Health supplement ingredients by market share, 2024
Eye Health supplement sales by top 6 ingredients, 2020-2028e
Eye Health supplement growth by top 6 ingredients, 2020-2028e
Eye Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Bausch+Lomb Blink NutriTears
Life Extension MacuGuard
Fitness and energy
Top thoughts
Energized and exercised
Fitness and Energy vs. total supplement sales and growth, 2020-2028e
Fitness and Energy supplement sales and growth, 2020-2028e
Top 6 Fitness and Energy supplement ingredients by market share, 2024
Fitness and Energy supplement sales by top 6 ingredients, 2020-2028e
Fitness and Energy supplement growth by top 6 ingredients, 2020-2028e
Fitness and Energy supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Transparent Labs Creatine HMB
Ancient Nutrition Clean Energy Powder
Read more
Gastrointestinal health
Top thoughts
Gastrointensity
Gastrointestinal Health vs. total supplement sales and growth, 2020-2028e
Gastrointestinal Health supplement sales and growth, 2020-2028e
Top 6 Gastrointestinal Health supplement ingredients by market share, 2024
Gastrointestinal Health supplement sales by top 6 ingredients, 2020-2028e
Gastrointestinal Health supplement growth by top 6 ingredients, 2020-2028e
Gastrointestinal Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Healthy Gut HoloZyme
Ancient Nutrition Leaky Gut
Read more
Hair, skin and nails
Top thoughts
Glowing and growing
Hair, Skin and Nails vs. total supplement sales and growth, 2020-2028e
Hair, Skin and Nails supplement sales and growth, 2020-2028e
Top 6 Hair, Skin and Nails supplement ingredients by market share, 2024
Hair, Skin and Nails supplement sales by top 6 ingredients, 2020-2028e
Hair, Skin and Nails supplement growth by top 6 ingredients, 2020-2028e
Hair, Skin and Nails supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Akasha Superfoods Glow Gummies
Microbiome Labs Serene Skin
Healthy aging
Top thoughts
A biohacked condition
Healthy Aging vs. total supplement sales and growth, 2020-2028e
Healthy Aging supplement sales and growth, 2020-2028e
Top 6 Healthy Aging supplement ingredients by market share, 2024
Healthy Aging supplement sales by top 6 ingredients, 2020-2028e
Healthy Aging supplement growth by top 6 ingredients, 2020-2028e
Healthy Aging supplement sales, growth and market share by channel, 2022-2024
Market manifestations
New Chapter Healthy Aging Reishi Mushroom Blend
Prohealth Longevity
Read more
Healthy sleep
Top thoughts
Shopping for dreams
Healthy Sleep vs. total supplement sales and growth, 2020-2028e
Healthy Sleep supplement sales and growth, 2020-2028e
Top 6 Healthy Sleep supplement ingredients by market share, 2024
Healthy Sleep supplement sales by top 6 ingredients, 2020-2028e
Market manifestations
Gaia Herbs SleepThru
NightWise Menopause Night Relief
Read more
Heart health and blood sugar management
Top thoughts
Close to the heart
Heart Health vs. total supplement sales and growth, 2020-2028e
Heart Health supplement sales and growth, 2020-2028e
Top 6 Heart Health supplement ingredients by market share, 2024
Heart Health supplement sales by top 6 ingredients, 2020-2028e
Heart Health supplement growth by top 6 ingredients, 2020-2028e
Heart Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Pure Synergy Heart Protector
HydroxyCut Glucose Support
Liver health and detox
Top thoughts
Detox meets TikTok
Liver Health and Detox vs. total supplement sales and growth, 2020-2028e
Liver Health and Detox supplement sales and growth, 2020-2028e
Top 6 Liver Health and Detox supplement ingredients by market share, 2024
Liver Health and Detox supplement sales by top 6 ingredients, 2020-2028e
Liver Health and Detox supplement growth by top 6 ingredients, 2020-2028e
Liver Health and Detox supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Cheers Restore
Dose For Your Liver
Menopause
Top thoughts
Supplied by demand
Menopause vs. total supplement sales and growth, 2020-2028e
Menopause supplement sales and growth, 2020-2028e
Top 6 Menopause supplement ingredients by market share, 2024
Menopause supplement sales by top 6 ingredients, 2020-2028e
Menopause supplement growth by top 6 ingredients, 2020-2028e
Menopause supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Opal & Joy Rest Perimenopause Sleep Support
Alloy Synbiotic
Mood and mental health
Top thoughts
The anxiety index
Mood and Mental Health vs. total supplement sales and growth, 2020-2028e
Mood and Mental Health supplement sales and growth, 2020-2028e
Top 6 Mood and Mental Health supplement ingredients by market share, 2024
Mood and Mental Health supplement sales by top 6 ingredients, 2020-2028e
Mood and Mental Health supplement growth by top 6 ingredients, 2020-2028e
Mood and Mental Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
LoveBug Probiotics Complete Mood Probiotics
Banyan Botanicals Mood Support
Read more
Pre- and postnatal health
Top thoughts
Baby on board
Mood and Mental Health vs. total supplement sales and growth, 2020-2028e
Mood and Mental Health supplement sales and growth, 2020-2028e
Top 6 Mood and Mental Health supplement ingredients by market share, 2024
Mood and Mental Health supplement sales by top 6 ingredients, 2020-2028e
Mood and Mental Health supplement growth by top 6 ingredients, 2020-2028e
Mood and Mental Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
BabyRx Him + Her Fertility Bundle
Fairhaven Health FertilAid Multivitamin for Women
Sexual health
Top thoughts
It’s complicated
Sexual Health vs. total supplement sales and growth, 2020-2028e
Sexual Health supplement sales and growth, 2020-2028e
Top 6 Sexual Health supplement ingredients by market share, 2024
Sexual Health supplement sales by top 6 ingredients, 2020-2028e
Sexual Health supplement growth by top 6 ingredients, 2020-2028e
Sexual Health supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Alice Happy Ending
Nature’s Bounty Intimacy Booster
Weight management
Top thoughts
After party
Weight Management vs. total supplement sales and growth, 2020-2028e
Weight Management supplement sales and growth, 2020-2028e
Top 6 Weight Management supplement ingredients by market share, 2024
Weight Management supplement sales by top 6 ingredients, 2020-2028e
Weight Management supplement growth by top 6 ingredients, 2020-2028e
Weight Management supplement sales, growth and market share by channel, 2022-2024
Market manifestations
Force Factor Ultra Berberine
LifeSeasons GS Stabili-T
Read more
Company profiles
Abbott Nutrition
Alticor (Amway)
Bausch + Lomb
Bayer
Better Being Co.
Church & Dwight
Country Life (Lion Equity Partners)
DSM-Firmenich
Gaia Herbs
Glanbia Performance Nutrition
Goli Nutrition
Haleon (formerly GSK)
Herbalife Nutrition
Iovate Health Sciences International
Life Extension
MaryRuth Organics
Metagenics (Gryphon Investors)
Natural Factors
Nestlé Health Science
Nordic Naturals
NOW Health Group
Pharmavite (Otsuka)
Physician’s Choice
Procter & Gamble
Reckitt
Schwabe Group
Sports Research
Swanson (Swander Pace Capital)
Thorne HealthTech (L Catterton)
Unilever
USANA Health Sciences
Vytalogy Wellness (New Mountain Capital)
Wellful (Kainos Capital)
Related content
Executive overview
Making Sense of MAHA
New rules, new risks
The conditions that matter
Taking it personally
Men’s general health
The manopause moment
Bone and joint health
Joint efforts
Brain health
Beyond cognitive
Fitness and energy
Losing weight, gaining motivation
The carb renaissance
Supps in clubs
Gastrointestinal health
Pop psychology
Healthy aging
Stay strong
NAD update
Healthy sleep
Tracking sleep’s bottom line
Mood and mental health
Beauty and brains
Weight management
The Ozempic opportunity
Dancing with pharma
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
Definitions
How Do Licenses Work?
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.