
Condition Specific Report 2025
Description
In a year when consumers might be balancing their concerns about their health against concerns about the economy, the 2025 Condition Specific Report provides data and detailed insights into how that balance could play out. With the fastest growing conditions matched against conditions where growth may be slower but opportunities for innovation abound, the report can be considered a guide to where ingredient developers and finished-product marketing teams might best put their resources.
This comprehensive report features 133 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.
Key Features:
Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections.
Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target each condition.
Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compared to NBJ’s estimates for 2024.
New data The Healthy Aging market is being transformed by NAD precursors and NBJ is breaking down the sales and growth in the NAD market for the first time.
This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies.
This comprehensive report features 133 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.
Key Features:
Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections.
Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target each condition.
Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compared to NBJ’s estimates for 2024.
New data The Healthy Aging market is being transformed by NAD precursors and NBJ is breaking down the sales and growth in the NAD market for the first time.
This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies.
Table of Contents
- Executive overview
- Top thoughts
- Under certain conditions
- Market share of top conditions, 2024
- Supplement sales by condition, 2020-2024
- Supplement sales by condition, 2025e-2028e
- Supplement growth by condition, 2020-2024
- Supplement growth by condition, 2025e-2028e
- Supplement market share by condition, 2020-2024
- Supplement market share by condition, 2025e-2028e
- Read more
- Women’s general health
- Top thoughts
- Building the buzz
- Women’s General Health vs. total supplement sales and growth, 2020-2028e
- Women’s General Health supplement sales and growth, 2020-2028e
- Top 6 Women’s General Health supplement ingredients by market share, 2024
- Women’s General Health supplement sales by top 6 ingredients, 2020-2028e
- Women’s General Health supplement growth by top 6 ingredients, 2020-2028e
- Women’s General Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Boiron Cyclease Cramps
- Flo Women’s Endocrine Superfood Powder
- Men’s general health
- Top thoughts
- The sex gap
- Men’s General Health vs. total supplement sales and growth, 2020-2028e
- Men’s General Health supplement sales and growth, 2020-2028e
- Top 6 Men’s General Health supplement ingredients by market share, 2024
- Men’s General Health supplement sales by top 6 ingredients, 2020-2028e
- Men’s General Health supplement growth by top 6 ingredients, 2020-2028e
- Men’s General Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Carlson Nutra-Support Prostate
- CleanMachine Cell Block 80
- Read more
- Children’s general health
- Top thoughts
- Direct connections
- Children’s General Health vs. total supplement sales and growth, 2020-2028e
- Children’s General Health supplement sales and growth, 2020-2028e
- Top 6 Children’s General Health supplement ingredients by market share, 2024
- Children’s General Health supplement sales by top 6 ingredients, 2020-2028e
- Children’s General Health supplement growth by top 6 ingredients, 2020-2028e
- Children’s General Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Lil’ Critters Bone Support
- Country Life Kid’s Multivitamin Honey Gummy
- Bone and joint health
- Top thoughts
- Well-connected
- Bone Health vs. total supplement sales and growth, 2020-2028e
- Bone Health supplement sales and growth, 2020-2028e
- Top 6 Bone Health supplement ingredients by market share, 2024
- Bone Health supplement sales by top 6 ingredients, 2020-2028e
- Bone Health supplement growth by top 6 ingredients, 2020-2028e
- Bone Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- NOW Bone Strength
- Klean Athlete Klean Joint & Muscle
- Read more
- Brain health
- Top thoughts
- The cognitive conundrum
- Brain Health vs. total supplement sales and growth, 2020-2028e
- Brain Health supplement sales and growth, 2020-2028e
- Top 6 Brain Health supplement ingredients by market share, 2024
- Brain Health supplement sales by top 6 ingredients, 2020-2028e
- Brain Health supplement growth by top 6 ingredients, 2020-2028e
- Brain Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Himalaya Bacopa Monnieri
- BrainMD ProBRAINbiotics
- Read more
- Cold, flu and immunity
- Top thoughts
- Not immune to change
- Cold, Flu and Immunity vs. total supplement sales and growth, 2020-2028e
- Cold, Flu and Immunity supplement sales and growth, 2020-2028e
- Top 6 Cold, Flu and Immunity supplement ingredients by market share, 2024
- Cold, Flu and Immunity supplement sales by top 6 ingredients, 2020-2028e
- Cold, Flu and Immunity supplement growth by top 6 ingredients, 2020-2028e
- Cold, Flu and Immunity supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Armra Colostrum Immune Revival
- Real Mushrooms 5 Defenders Organic Mushroom Blend Capsules
- Eye health
- Top thoughts
- In the public eye
- Eye Health vs. total supplement sales and growth, 2020-2028e
- Eye Health supplement sales and growth, 2020-2028e
- Top 6 Eye Health supplement ingredients by market share, 2024
- Eye Health supplement sales by top 6 ingredients, 2020-2028e
- Eye Health supplement growth by top 6 ingredients, 2020-2028e
- Eye Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Bausch+Lomb Blink NutriTears
- Life Extension MacuGuard
- Fitness and energy
- Top thoughts
- Energized and exercised
- Fitness and Energy vs. total supplement sales and growth, 2020-2028e
- Fitness and Energy supplement sales and growth, 2020-2028e
- Top 6 Fitness and Energy supplement ingredients by market share, 2024
- Fitness and Energy supplement sales by top 6 ingredients, 2020-2028e
- Fitness and Energy supplement growth by top 6 ingredients, 2020-2028e
- Fitness and Energy supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Transparent Labs Creatine HMB
- Ancient Nutrition Clean Energy Powder
- Read more
- Gastrointestinal health
- Top thoughts
- Gastrointensity
- Gastrointestinal Health vs. total supplement sales and growth, 2020-2028e
- Gastrointestinal Health supplement sales and growth, 2020-2028e
- Top 6 Gastrointestinal Health supplement ingredients by market share, 2024
- Gastrointestinal Health supplement sales by top 6 ingredients, 2020-2028e
- Gastrointestinal Health supplement growth by top 6 ingredients, 2020-2028e
- Gastrointestinal Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Healthy Gut HoloZyme
- Ancient Nutrition Leaky Gut
- Read more
- Hair, skin and nails
- Top thoughts
- Glowing and growing
- Hair, Skin and Nails vs. total supplement sales and growth, 2020-2028e
- Hair, Skin and Nails supplement sales and growth, 2020-2028e
- Top 6 Hair, Skin and Nails supplement ingredients by market share, 2024
- Hair, Skin and Nails supplement sales by top 6 ingredients, 2020-2028e
- Hair, Skin and Nails supplement growth by top 6 ingredients, 2020-2028e
- Hair, Skin and Nails supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Akasha Superfoods Glow Gummies
- Microbiome Labs Serene Skin
- Healthy aging
- Top thoughts
- A biohacked condition
- Healthy Aging vs. total supplement sales and growth, 2020-2028e
- Healthy Aging supplement sales and growth, 2020-2028e
- Top 6 Healthy Aging supplement ingredients by market share, 2024
- Healthy Aging supplement sales by top 6 ingredients, 2020-2028e
- Healthy Aging supplement growth by top 6 ingredients, 2020-2028e
- Healthy Aging supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- New Chapter Healthy Aging Reishi Mushroom Blend
- Prohealth Longevity
- Read more
- Healthy sleep
- Top thoughts
- Shopping for dreams
- Healthy Sleep vs. total supplement sales and growth, 2020-2028e
- Healthy Sleep supplement sales and growth, 2020-2028e
- Top 6 Healthy Sleep supplement ingredients by market share, 2024
- Healthy Sleep supplement sales by top 6 ingredients, 2020-2028e
- Market manifestations
- Gaia Herbs SleepThru
- NightWise Menopause Night Relief
- Read more
- Heart health and blood sugar management
- Top thoughts
- Close to the heart
- Heart Health vs. total supplement sales and growth, 2020-2028e
- Heart Health supplement sales and growth, 2020-2028e
- Top 6 Heart Health supplement ingredients by market share, 2024
- Heart Health supplement sales by top 6 ingredients, 2020-2028e
- Heart Health supplement growth by top 6 ingredients, 2020-2028e
- Heart Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Pure Synergy Heart Protector
- HydroxyCut Glucose Support
- Liver health and detox
- Top thoughts
- Detox meets TikTok
- Liver Health and Detox vs. total supplement sales and growth, 2020-2028e
- Liver Health and Detox supplement sales and growth, 2020-2028e
- Top 6 Liver Health and Detox supplement ingredients by market share, 2024
- Liver Health and Detox supplement sales by top 6 ingredients, 2020-2028e
- Liver Health and Detox supplement growth by top 6 ingredients, 2020-2028e
- Liver Health and Detox supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Cheers Restore
- Dose For Your Liver
- Menopause
- Top thoughts
- Supplied by demand
- Menopause vs. total supplement sales and growth, 2020-2028e
- Menopause supplement sales and growth, 2020-2028e
- Top 6 Menopause supplement ingredients by market share, 2024
- Menopause supplement sales by top 6 ingredients, 2020-2028e
- Menopause supplement growth by top 6 ingredients, 2020-2028e
- Menopause supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Opal & Joy Rest Perimenopause Sleep Support
- Alloy Synbiotic
- Mood and mental health
- Top thoughts
- The anxiety index
- Mood and Mental Health vs. total supplement sales and growth, 2020-2028e
- Mood and Mental Health supplement sales and growth, 2020-2028e
- Top 6 Mood and Mental Health supplement ingredients by market share, 2024
- Mood and Mental Health supplement sales by top 6 ingredients, 2020-2028e
- Mood and Mental Health supplement growth by top 6 ingredients, 2020-2028e
- Mood and Mental Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- LoveBug Probiotics Complete Mood Probiotics
- Banyan Botanicals Mood Support
- Read more
- Pre- and postnatal health
- Top thoughts
- Baby on board
- Mood and Mental Health vs. total supplement sales and growth, 2020-2028e
- Mood and Mental Health supplement sales and growth, 2020-2028e
- Top 6 Mood and Mental Health supplement ingredients by market share, 2024
- Mood and Mental Health supplement sales by top 6 ingredients, 2020-2028e
- Mood and Mental Health supplement growth by top 6 ingredients, 2020-2028e
- Mood and Mental Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- BabyRx Him + Her Fertility Bundle
- Fairhaven Health FertilAid Multivitamin for Women
- Sexual health
- Top thoughts
- It’s complicated
- Sexual Health vs. total supplement sales and growth, 2020-2028e
- Sexual Health supplement sales and growth, 2020-2028e
- Top 6 Sexual Health supplement ingredients by market share, 2024
- Sexual Health supplement sales by top 6 ingredients, 2020-2028e
- Sexual Health supplement growth by top 6 ingredients, 2020-2028e
- Sexual Health supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Alice Happy Ending
- Nature’s Bounty Intimacy Booster
- Weight management
- Top thoughts
- After party
- Weight Management vs. total supplement sales and growth, 2020-2028e
- Weight Management supplement sales and growth, 2020-2028e
- Top 6 Weight Management supplement ingredients by market share, 2024
- Weight Management supplement sales by top 6 ingredients, 2020-2028e
- Weight Management supplement growth by top 6 ingredients, 2020-2028e
- Weight Management supplement sales, growth and market share by channel, 2022-2024
- Market manifestations
- Force Factor Ultra Berberine
- LifeSeasons GS Stabili-T
- Read more
- Company profiles
- Abbott Nutrition
- Alticor (Amway)
- Bausch + Lomb
- Bayer
- Better Being Co.
- Church & Dwight
- Country Life (Lion Equity Partners)
- DSM-Firmenich
- Gaia Herbs
- Glanbia Performance Nutrition
- Goli Nutrition
- Haleon (formerly GSK)
- Herbalife Nutrition
- Iovate Health Sciences International
- Life Extension
- MaryRuth Organics
- Metagenics (Gryphon Investors)
- Natural Factors
- Nestlé Health Science
- Nordic Naturals
- NOW Health Group
- Pharmavite (Otsuka)
- Physician’s Choice
- Procter & Gamble
- Reckitt
- Schwabe Group
- Sports Research
- Swanson (Swander Pace Capital)
- Thorne HealthTech (L Catterton)
- Unilever
- USANA Health Sciences
- Vytalogy Wellness (New Mountain Capital)
- Wellful (Kainos Capital)
- Related content
- Executive overview
- Making Sense of MAHA
- New rules, new risks
- The conditions that matter
- Taking it personally
- Men’s general health
- The manopause moment
- Bone and joint health
- Joint efforts
- Brain health
- Beyond cognitive
- Fitness and energy
- Losing weight, gaining motivation
- The carb renaissance
- Supps in clubs
- Gastrointestinal health
- Pop psychology
- Healthy aging
- Stay strong
- NAD update
- Healthy sleep
- Tracking sleep’s bottom line
- Mood and mental health
- Beauty and brains
- Weight management
- The Ozempic opportunity
- Dancing with pharma
- Acknowledgments and definitions
- Acknowledgments
- Research methodology
- Copyright
- Definitions
Pricing
Currency Rates
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