Global Web Analytics Market - Growth, Trend and Forecasts (2018 - 2023)
The web analytics market is expected to grow at a CAGR of over 15% during the forecast period (2018 - 2023). The scope of the report is limited to solutions offered by various market players from various end-user sectors including retail, manufacturing, information technology, healthcare, banking, financial services & insurance and transportation & logistics. The regions considered under the scope of the report include North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.
Web analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors in the website to understand the customer interaction with the website, and how to optimize its usage. It helps in attracting new audience as well as retains the old ones. There is a wide range of web metrics measuring and tracking applications available, making analytics one of the most trending insights both online and off. Since analytics, tools are getting more accessible to use and more affordable than ever before, more web-based businesses are now tracking activity at their websites activities. No matter how many visitors come to the site, analytics can be used to gain insight into what the users like or do not like based on the customer persona, which will help to improve their experience while increasing traffic.
Retail (E-Commerce) Sector to Dominate the Web Analytics Market over the Forecast Period
According to the global report on retail and e-commerce sales, the total retail sales in North America reached $5.254 trillion, including $4.785 trillion in sales in the US alone. More than a fifth of the world’s retail sales occurred in the US this year. This has been possible due to the rising application of web analytics trends in the retail sectors, which can now access to a large amount of heterogeneous customer type based on the buyer persona that can be further used to reach out to broader audiences. The Omni-channel marketing strategies along with the advances in the new-age technology will help in boosting the customer experience. The adoption of such technology for the improvement of marketing campaigns and augmenting supply chain operations will helps in offering better success rate.
North America to Appear as one of the Leading Region in the Web Analytics Market
North America web analytics market exhibits a constant rise in online shopping, marketing automation, along with the increasing shift to online data-driven businesses. Here the market is leading in the digital industry and holds the world’s largest e-commerce market. The region consists of various web analytics solutions vendors making the local market highly competitive. The e-marketers here are integrating web analytics into their business model to understand the increasing trend of their respective market perspective. The companies are also targeting higher revenues and business expansion with the increase in market competition and demand.
Notable Developments in Web Analytics Market
April 2018: comScore subscribes Paramount Pictures Corporation for the distribution software, Theatrical Distribution System (TDS), part of comScore’s Hollywood Software Suite of Solutions. Under this new agreement, it will utilize the TDS service to manage all key elements of its domestic theatrical distribution business including planning, negotiating, booking and invoicing.
January 2018: Google Analytics and Salesforce are working together to connect sales, marketing and advertising data, to provide full view of what’s working across the client’s ads, websites, emails, call centers, and more
Major Players: GOOGLE, LLC., IBM CORPORATION, FACEBOOK INC., WEBTRENDS CORP., ADOBE SYSTEMS INCORPORATED., YAHOO ANALYTICS, COMSCORE, INC., MICROSOFT INC., SPLUNK INC., MICROSTRATEGY INCORPORATED, TABLEAU SOFTWARE, SAS INSTITUTE, TERADATA CORPORATION, AT INTERNET, HOOTSUITE INC., and SIMILARWEB LTD., amongst others.
Reasons to Purchase Web Analytics Market Report
To understand the impact of web analytics in the e-commerce sector.
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
To understand the dominating technology in the market
The region that is expected to witness the fastest growth during the forecast period
Identify the latest developments, market shares and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet (in Excel)
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