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Global Web Analytics Market - Growth, Trend and Forecasts (2018 - 2023)

Global Web Analytics Market - Growth, Trend and Forecasts (2018 - 2023)

The web analytics market is expected to grow at a CAGR of over 15% during the forecast period (2018 - 2023). The scope of the report is limited to solutions offered by various market players from various end-user sectors including retail, manufacturing, information technology, healthcare, banking, financial services & insurance and transportation & logistics. The regions considered under the scope of the report include North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Web analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors in the website to understand the customer interaction with the website, and how to optimize its usage. It helps in attracting new audience as well as retains the old ones. There is a wide range of web metrics measuring and tracking applications available, making analytics one of the most trending insights both online and off. Since analytics, tools are getting more accessible to use and more affordable than ever before, more web-based businesses are now tracking activity at their websites activities. No matter how many visitors come to the site, analytics can be used to gain insight into what the users like or do not like based on the customer persona, which will help to improve their experience while increasing traffic.

Retail (E-Commerce) Sector to Dominate the Web Analytics Market over the Forecast Period

According to the global report on retail and e-commerce sales, the total retail sales in North America reached $5.254 trillion, including $4.785 trillion in sales in the US alone. More than a fifth of the world’s retail sales occurred in the US this year. This has been possible due to the rising application of web analytics trends in the retail sectors, which can now access to a large amount of heterogeneous customer type based on the buyer persona that can be further used to reach out to broader audiences. The Omni-channel marketing strategies along with the advances in the new-age technology will help in boosting the customer experience. The adoption of such technology for the improvement of marketing campaigns and augmenting supply chain operations will helps in offering better success rate.

North America to Appear as one of the Leading Region in the Web Analytics Market

North America web analytics market exhibits a constant rise in online shopping, marketing automation, along with the increasing shift to online data-driven businesses. Here the market is leading in the digital industry and holds the world’s largest e-commerce market. The region consists of various web analytics solutions vendors making the local market highly competitive. The e-marketers here are integrating web analytics into their business model to understand the increasing trend of their respective market perspective. The companies are also targeting higher revenues and business expansion with the increase in market competition and demand.

Notable Developments in Web Analytics Market

April 2018: comScore subscribes Paramount Pictures Corporation for the distribution software, Theatrical Distribution System (TDS), part of comScore’s Hollywood Software Suite of Solutions. Under this new agreement, it will utilize the TDS service to manage all key elements of its domestic theatrical distribution business including planning, negotiating, booking and invoicing.
January 2018: Google Analytics and Salesforce are working together to connect sales, marketing and advertising data, to provide full view of what’s working across the client’s ads, websites, emails, call centers, and more

Major Players: GOOGLE, LLC., IBM CORPORATION, FACEBOOK INC., WEBTRENDS CORP., ADOBE SYSTEMS INCORPORATED., YAHOO ANALYTICS, COMSCORE, INC., MICROSOFT INC., SPLUNK INC., MICROSTRATEGY INCORPORATED, TABLEAU SOFTWARE, SAS INSTITUTE, TERADATA CORPORATION, AT INTERNET, HOOTSUITE INC., and SIMILARWEB LTD., amongst others.

Reasons to Purchase Web Analytics Market Report

To understand the impact of web analytics in the e-commerce sector.
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
To understand the dominating technology in the market
The region that is expected to witness the fastest growth during the forecast period
Identify the latest developments, market shares and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet (in Excel)

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1. Introduction
1.1 Key Study Deliverables
1.2 Market Definition
1.3 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Web Analytics Market Insights
4.1 Web Analytics Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products and Services
4.2.5 Competitive Rivalry in the Industry
4.3 Industry Value Chain Analysis
4.4 Industry Policies
4.5 Technology Snapshots
5. Web Analytics Market Dynamics
5.1 Web Analytics Market Drivers
5.1.1 Growing Demand of Online Shopping Trends
5.1.2 Regions with an Increasing usage of Smartphones
5.1.3 Significant Rise due to the Growth of the E-commerce Sector
5.2 Web Analytics Market Restraints
5.2.1 Lack of Professionals in the Industry
5.2.2 Presence of Open Source Vendors
5.2.3 Rigid Government Regulations and Data Privacy Regulations Compliance
5.3 Web Analytics Market Opportunities
5.3.1 Growing Lucrative Business Opportunities due to the Continual Focus on Search Engine Ranking and Tracking.
5.3.2 Enterprises Could improve their Online Revenue Earnings through Effective Structuring of their Business Plans.
5.3.3 Technological Advancement and Development of Analytical (Digital Intelligence, Big Data, Cloud Computing, Machine Learning)
6. Global Web Analytics Market Segmentation
6.1 Web Analytics Market By Application
6.1.1 Online Marketing
6.1.2 Marketing Automation
6.1.3 Mobile Analytics
6.1.4 Content Marketing
6.1.5 Social Media Management
6.1.6 E-Mail Marketing
6.1.7 Targeting and Behavioral Analysis
6.1.8 Display Advertising Optimization
6.1.9 Multichannel Campaign Analysis
6.2 Web Analytics Market By Service
6.2.1 Professional Services
6.2.2 Support & Maintenance
6.3 Web Analytics Market By End-User Vertical
6.3.1 Retail
6.3.2 Manufacturing
6.3.3 Information Technology
6.3.4 Banking, Financial Services and Insurance
6.3.5 Healthcare
6.3.6 Transportation & Logistics
6.3.7 Others (Broadcast & Media, Education, Government)
6.4 Web Analytics Market By Region
6.4.1 North America
6.4.1.1 US
6.4.1.2 Canada
6.4.2 Europe
6.4.2.1 UK
6.4.2.2 Germany
6.4.2.3 France
6.4.2.4 Spain
6.4.2.5 Rest of Europe
6.4.3 Asia-Pacific
6.4.3.1 China
6.4.3.2 Japan
6.4.3.3 India
6.4.3.4 Rest of Asia-Pacific
6.4.4 Latin America
6.4.4.1 Mexico
6.4.4.2 Brazil
6.4.4.3 Rest of Latin America
6.4.5 Middle-East and Africa
6.4.5.1 UAE
6.4.5.2 Saudi Arabia
6.4.5.3 Rest of Middle-East and Africa
7. Competitive Intelligence - Company Profiles
7.1 Google, LLC.
7.2 IBM Corporation
7.3 Facebook Inc.
7.4 Webtrends Corp.
7.5 Adobe Systems Incorporated.
7.6 Yahoo Analytics
7.7 comScore, Inc.
7.8 Microsoft Inc.
7.9 Splunk Inc.
7.10 MicroStrategy Incorporated
7.11 Tableau Software
7.12 SAS Institute
7.13 Teradata Corporation
7.14 AT Internet
7.15 Hootsuite Inc.
7.16 SimilarWeb Ltd. *(List Not Exhaustive)
8. Investment Analysis
9. Future of Global Web Analytics Market

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