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Global Voice over WiFi (VoWiFi) Market - Segmented by Service (VoLTE, VoWiFi, RCS, Web, Voice, Others), Device Type (Smartphone, Routers), and Region - Growth, Trends, And Forecasts (2018 - 2023)

Global Voice over WiFi (VoWiFi) Market - Segmented by Service (VoLTE, VoWiFi, RCS, Web, Voice, Others), Device Type (Smartphone, Routers), and Region - Growth, Trends, And Forecasts (2018 - 2023)

The global voice over Wi-Fi (VoWiFi) market is anticipated to register a CAGR of 16.8% during the forecast period of 2018-2023. Voice over Wi-Fi (VoWiFi) is a network operator controlled and managed service. It offers native calling, which implies that there is no need to open an app to receive or make calls, in contrast to a VoIP call that can only be received when the specific app is open.

The key carriers in the market studied are preparing to launch both VoLTE and VoWiFi services for the consumers only once these services are stable, so that quality is not compromised. They are also contemplating the best way to advertise the two services, so that consumers value the quality of voice calling and perceive the enhancements provided, as value added services (VAS). This leads to the neutralization of the declining trend of smartphone users not making phone calls and moving to OTT alternatives. Over the long term, most operators are expected to launch both VoWiFi and VoLTE services, as a natural evolution toward an all-IP-based communication. However, over the short term, some of the carriers may choose to launch one of the two services first, and their decision is expected to be mainly influenced by three main factors, including the need to improve indoor coverage, potential cost savings, and the customers’ interest toward enhanced communication services.

Numerous Advantageous Features of VoWiFi to Drive Inclination toward AdoptionMajor carriers are expected to use VoWiFi services to extend coverage, especially indoors, and thereby help improve customer satisfaction. Currently, a significant share of mobile calls are made indoors (at least twice as many smartphone users make voice calls indoors than outdoors). However, providing good internal coverage can be expensive and technically complex, particularly for internal rooms and lower floors. VoWiFi extends reach at a comparatively low marginal cost and it is further expected that VoWiFi may reduce operator costs, as calls placed on a smartphone would be carried over the consumer’s broadband network, freeing up some cellular capacity. The global voice over Wi-Fi (vowifi) market has been segmented on the basis of voice client and device type. On the basis of voice client, the market studied has been bifurcated as integrated VoWiFi client, separate VoWiFi client, and browser VoWiFi client. Furthermore, on the basis of device type, the voice over WiFi (VoWiFi) market is segmented as smartphone, router, and others (laptop, notebook, tablet, etc.).

Key Developments in the Market

  • February 2017 -Telefónica Deutschland rolled out a project to provide voice over Wi-Fi (VoWiFi) and voice over LTE (VoLTE) to its 48.4 million strong customer base. Both the services will be available to prepaid and contract customers with compatible handsets.
  • February 2017 -Nokia and China Unicom revealed that they would be deploying a cloud-native core network based on Nokia’s AirGile technology, in seven Chinese provinces. The deployment of the Nokia cloud-native core network is expected to facilitate China Unicom, to deliver VoLTE and VoWiFi capabilities from a single platform, along with other services, such as 'one-number, multi-devices'.
  • Major Players : ERICSSON AB, NOKIA CORPORATION, ALCATEL-LUCENT SA, HUAWEI TECHNOLOGIES CO. LTD, APTILO NETWORKS, LG UPLUS CORPORATION, METROPCS COMMUNICATIONS INC., AT&T INC., KT CORPORATION, MITEL NETWORKS CORPORATION, amongst others.

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  • 1. Introduction
    1.1 Key Deliverables of the Study
    1.2 Study Assumptions
    1.3 Market Definition
    1.4 Key Findings of the Study
    2. Research Approach and Methodology
    3. Executive Summary
    4. Market Dynamics
    4.1 Market Overview
    4.2 Factors Driving the Market
    4.2.1 Increased Instance of Voice Searches
    4.2.2 Growing Adoption of Smart Homes
    4.2.3 Growing Penetration of Broadband and Internet Connections
    4.3 Factors Restraining the Market
    4.3.1 Security
    4.4 Industry Attractiveness - Porter's Five Forces Analysis
    4.4.1 Bargaining Power of Suppliers
    4.4.2 Bargaining Power of Consumers
    4.4.3 Threat of New Entrants
    4.4.4 Threat of Substitute Products or Services
    4.4.5 Competitive Rivalry among Existing Competitors
    5. Global Voice Assistant Landscape Market Segmentation
    5.1 By Application
    5.1.1 Messenger Bots
    5.1.2 Websites
    5.1.3 Contact Center
    5.2 By End-user
    5.2.1 IT and Telecom
    5.2.2 BFSI
    5.2.3 Automotive
    5.2.4 Healthcare
    5.2.5 Education
    5.2.6 Others
    5.3 By Region
    5.3.1 North America
    5.3.1.1 US
    5.3.1.2 Canada
    5.3.1.3 Mexico
    5.3.2 Europe
    5.3.2.1 UK
    5.3.2.2 France
    5.3.2.3 Germany
    5.3.2.4 Rest of Europe
    5.3.3 Asia-Pacific
    5.3.3.1 China
    5.3.3.2 India
    5.3.3.3 Japan
    5.3.3.4 Australia
    5.3.3.5 Rest of Asia-Pacific
    5.3.4 Latin America
    5.3.4.1 Brazil
    5.3.4.2 Rest of Latin America
    5.3.5 Middle East & Africa
    5.3.5.1 South Africa
    5.3.5.2 Saudi Arabia
    5.3.5.3 Rest of Middle East & Africa
    6. Competitive Intelligence - Company Profiles
    6.1 Apple
    6.2 Microsoft Corporation
    6.3 Google Inc.
    6.4 Sony Corporation
    6.5 Motorola Corporation
    7. Investment Analysis
    8. Future Outlook of Voice Assistant Landscape Market
    9. Disclaimer

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