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Global Mobile Middleware Market - Growth, Trend and Forecasts (2018 - 2023)

Global Mobile Middleware Market - Growth, Trend and Forecasts (2018 - 2023)

The mobile middleware market is expected to grow significantly at a CAGR of over 8% during the forecast period (2018 - 2023). The scope includes different Deployment modes of mobile middleware market, such as On-Cloud. The regions considered under the scope of the report include North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Mobile middleware is now gaining traction in various end-user industries, and has caught the eye of various App developer for use in their Apps designing. Some of the prominent trends that the market is witnessing include increasing need for connectivity between different Apps and devices, growing enterprise database through IOT and recent developments are some main reasons owing to mobile middleware market growth.

Expansion of BYOD into industrial Applications expected to increase the demand for Mobile Middleware

The major driver for middle wire market is expansion of BYOD concept. With businesses now going mobile and adopting new policies to increase employee interaction and ease of use, it has become important to provide access to data of various applications. Bring your own device (BOYD) is the perfect model to complement the shifting paradigm of work. This trend is expected to yield higher productivity, as employees will have access to efficient solutions on their preferred devices specially smartphones, at any point of time, from any location, indirectly increasing the adoption of BYOD trend in organizations. Many trends, such as the dependence of work-based environment on social network, has further incentivized the use of a personalized device to ease work. As mobile middleware helps in managing different types of applications and data and fits best into BYOD concept for smooth and multipurpose working. About 67% of the workforce is expected to adopt own devices for work, which further emphasizes on the need for mobile middleware solutions. However, concerns related to data security and high development cost are the major hindrance for the growth of middleware market.

Adoption of On-Cloud Mobile Middleware Seeing Fastest Growth

Cloud service solutions are growing exponentially with the data they contain, which in return is growing the demand for On-cloud mobile middleware into the market. Insight into working of the application and scalability of infrastructure depending on increase or decrease in traffic are few major concerns of post API deployments. They also come with robust analytics capabilities that provide operational analytics as well as app usage analytics. Mobile middleware on cloud provides a pass-through the secure layer without having to reside in the mobile middleware. With public cloud platforms maturing and providing secure on-premises connectivity, using them as extensions of core IT infrastructure has become a reality. Therefore there is a high increase in adoption of mobile middleware hosted on the cloud and this is estimated to grow during forecast period.

North America to Account for Highest Mobile Middleware Market Share

North America market is a dominating global middleware market, owing to its rising adoption of big data analytics companies in US. Automation trends, especially retail and healthcare automation, are growing at a rapid pace in the region. Additionally, the adoption of cloud technologies, especially mobile cloud, in this region is also very high. Many of the world’s largest technology companies are located here, making North America one of the primary regions to adopt Mobile middleware. Also, the increased sale of smartphones and mobile device penetration has resulted in high adoption of BYOD, which is forcing companies to adopt on-cloud mobile middleware. With many industries implementing IoT to enable better operations, the usage of cloud is also increasing. Also, strict government regulations are resulting in companies working to provide secure services. Hence fuelling thriving the demand for mobile middleware in the region.

Notable Developments in Mobile Middleware Market

January 2018: Oracle launched its Oracle Mobile Application Accelerator (MAX) as an upcoming new feature of oracle mobile cloud service. It compose mobile apps in the cloud, with components that expose key business functionality, and readily deploy apps to mobile device at real time speeds

Major Players: AXWAY INC., IBM CORPORATION, KONY INC., VMWARE, INC., ORACLE CORPORATION, SAP SE, TIBCO SOFTWARE INCORPORATION, BLACKBERRY LIMITED, CITRIX SYSTEMS, INC., ADOBE SYSTEMS INCORPORATED, KIDOZEN, INC., MICROSOFT CORPORATION, RED HAT, INC., and VERIVO SOFTWARE INC., amongst other.

Reasons to Purchase Mobile Middleware Market Report

To understand the impact of Mobile Middleware applications on the market
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
Asia-Pacific is expected to witness the fastest growth during the forecast period
Identify the latest developments, market shares, and strategies employed by the major market players
3 months analyst support, along with the Market Estimate sheet (in excel)

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1. Introduction
1.1 Key Study Deliverables
1.2 Market Definition
1.3 Study Assumptions
2. Mobile Middleware Market Research Methodology
3. Executive Summary
4. Mobile Middleware Market Insights
4.1 Mobile Middleware Market Overview
4.2 Industry Attractiveness- Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of Substitute Products
4.2.4 Threat of New Entrants
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Policies
5. Mobile Middleware Market Dynamics
5.1 Mobile Middleware Market Drivers
5.1.1 Expansion of BYOD into Industrial Applications expected to increase the demand for Mobile Middleware
5.1.2 Rising Adoption of Cloud Services and Increasing Penetration of IOT Applications
5.1.3 Increasing Demand for Mobile Enterprise Integration
5.2 Mobile Middleware Market Restraints
5.2.1 Concerns Regarding Data Security and Data Breaching Globally
5.2.2 High Cost of Development
5.3 Mobile Middleware Market Opportunity
5.3.1 Growing Integration Platform-As-A-Service (IPAAS) & Mobility-As-A-Service (MaaS) Market
5.3.2 Increasing Demand in B-2-B Integration Process
6. Mobile Middleware - Market segmentation
6.1 Mobile Middleware Market By Type
6.1.1 Software
6.1.1.1 Mobile Asset Management
6.1.1.2 Mobile Operating System
6.1.1.3 Mobile Device Management
6.1.1.4 Mobile Application Management
6.1.2 Service
6.2 Mobile Middleware Market By Deployment
6.2.1 On-premises
6.2.2 Cloud based
6.3 Mobile Middleware Market By End-user Industry
6.3.1 Telecommunication and ITES
6.3.2 Retail
6.3.3 Manufacturing
6.3.4 Healthcare
6.3.5 Transportation and Logistic
6.3.6 BFSI
6.3.7 Others
6.4 Mobile Middleware Market By Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia-Pacific
6.4.4 Middle East & Africa
6.4.5 Latin America
7. Mobile Middleware Market Key Vendors
7.1 Axway Inc.
7.2 IBM Corporation
7.3 Kony Inc.
7.4 VMware, Inc.
7.5 Oracle Corporation
7.6 SAP SE
7.7 TIBCO Software Incorporation
7.8 BlackBerry Limited
7.9 Citrix Systems, Inc.
7.10 Adobe Systems Incorporated
7.11 KidoZen, Inc.
7.12 Microsoft Corporation
7.13 Red Hat, Inc.
7.14 Verivo Software Inc.
*List not Exhaustive
8. Investment Analysis
9. Future of the Mobile Middleware Market

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