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Global Data Visualization Market

Global Data Visualization Market

Analyzing patterns and trends from large data sets can be a herculean process. Data visualization helps in simplifying this process and allows decision-makers to derive analytical results from information presented visually. The data visualization applications market is currently valued at USD 4.12 billion and is expected to grow at a CAGR of 9.21%, to reach USD 6.99 billion by the end of 2022.

Growing competition from enterprises operating in different industry verticals is fueling the demand for new tools and solutions for faster and more effective decision-making. Enterprises are adopting newer methods of analyzing huge chunks of data coming from different avenues to beat the competition. The analysis of this data requires business intelligence solutions coupled with data visualization tools.

Rapid growth in big data, advancements in visualization software, and the growing need for faster decision-making are some of the factors accelerating the growth of the market. However, complex implementation, lack of “storytellers”, and new processes might have a negative impact on the demand growth of data visualization applications market worldwide.

The market for data visualization applications, by usage, has been broadly segmented into information technology, healthcare, professional services, retail, banking/insurance, manufacturing, entertainment and media, travel and transport/logistics, the federal government, local government, telecommunications, legal services, life sciences, and others.

The data visualization applications market has also been geographically segmented into North America (the US, Canada and, Rest of North America), Europe (the UK, Germany, France, Switzerland, and Rest of Europe), Asia-Pacific (Japan, China, India, and Rest of Asia-Pacific), Latin America (Brazil, Chile, Mexico, and Rest of Latin America), and Middle East & Africa (UAE, South Africa, Israel, and Rest of Middle East & Africa).

Some of the major players in the data visualization applications industry mentioned in the report are:

Actuate
IBM
Information Builders
Microsoft
Microstrategy
Oracle
Qliktech
SAP
SAS Institute
TIBCO
Key Deliverables in the Study

Market analysis for data visualization applications, with region-specific assessments and competition analysis on a global and regional scale
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market share
Identification and analysis of the macro and micro factors that affect the data visualization applications market on both global and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights into the major countries/regions in which this industry is growing and also identify the regions that are still untapped


1. Introduction
1.1 Study Deliverables
1.2 Research Assumptions
1.3 Research Methodology
1.4 Market Definition
1.5 Key Findings
2. Executive Summary
3. Market Dynamics
3.1 Market Overview
3.2 Market Drivers
3.2.1 Growth in Big Data
3.2.2 Multi-device access to visualization (mobile, desktop, web, etc.)
3.3 Market Restraints
3.3.1 Shortage of skills and budget
3.4 Industry Value Chain
3.5 Industry Attractiveness – Porter’s Five Forces Model
3.5.1 Threat of New Entrants
3.5.2 Bargaining Power of Consumers
3.5.3 Bargaining Power of Suppliers
3.5.4 Threat of Substitute Products
3.5.5 Intensity of Competitive Rivalry
4. Data Visualization Technology Categories
4.1 Visual Reporting
4.2 Visual Analysis
5. Data Visualization in Organizational Departments
5.1 Executive Management
5.2 Marketing
5.3 Operations
5.4 Finance
5.5 Sales
5.6 Others (Services, Product Management, Human Resources, Procurement)
6. Global Data Visualization Market – Segmented by Delivery Mode
6.1 On-Premise
6.2 Cloud/On-Demand
7. Global Data Visualization Market – Segmented by Vertical
7.1 BFSI
7.2 IT & Telecommunication
7.3 Retail/e-Commerce
7.4 Education
7.5 Manufacturing
7.6 Government
7.7 Others
8. Global Data Visualization Market – Segmented by Region
8.1 North America
8.2 Europe
8.3 Asia-Pacific
8.4 Rest of the World
9. Key Company Profiles (Overview, Product & Services, Financials, Recent Developments)
9.1 Tableau Software
9.1.1 Overview
9.1.2 Products and Services
9.1.3 Financials
9.1.4 Recent Developments
9.2 SAP SE
9.3 SAS
9.4 Microsoft Corporation
9.5 Oracle Corporation
9.6 TIBCO Software Inc.
9.7 IBM Corporation
9.8 Information Builders
9.9 Dundas Data Visualization Inc.
9.10 Pentaho Corporation
9.11 InetSoft Technology Corporation
9.12 MicroStrategy Inc.
10. Investment Outlook
11. Future of Data Visualization market

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