Fruit and Vegetable Juice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Fruit and Vegetable Juice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The fruit and vegetable juice market is projected to witness a CAGR of 4.85% during the forecast period (2021 - 2026).

Fruits and vegetables are perceived as naturally sourced healthy food, which is having the potential to improve immunity.

During the ongoing COVID-19 pandemic, fruit and vegetable juices' consumption had increased globally on account of health benefits. Various players in the regional and international markets have launched products with fortified vitamins and minerals to boost peoples' immunity.

The growth in the fruit and vegetable juice market is driven by the increasing demand for healthy beverages from an increasingly health-conscious consumer base.

The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the juice market across the world. Cold-pressed juices preserve the vitamins, minerals, and enzymes that are lost during the heating and oxidizing phases of the traditional processes of making juices.

Very few consumers are aware of the benefits of fruit and vegetable mixed juices, especially in developing countries. This forced vendors of mixed juices in such markets to come up with marketing and advertising activities to increase consumer awareness about the benefits of mixed juice products.

Key Market TrendsIncreasing Demand for Fortified Juices

Fruit juices fortified with functional ingredients offer new product opportunities to companies that can develop and market functional fruit juice products by understanding consumer preferences so as to meet consumer expectations. Omega-3, fiber, bioactive compounds, vitamins, and probiotic bacteria are some of the functional ingredients that offer immense product opportunities for the juice industry. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamin D, vitamin E, vitamin A, and vitamin C are some popular vitamin types added to fruit juices. Various government initiatives are being undertaken across the world to increase the consumption of fortified food and beverage, especially in developing countries, like China and India, thus, driving the market further.

Middle East & Africa is the Fastest-growing Region in the Fruit and Vegetable Juice Market

The current average per capita consumption of fruit and vegetable juices in the Middle East & African region is comparatively lower than that of the developed regions but is increasing at a quick pace. Education levels play an important role in determining the health status of consumers in this region. A shift toward healthier fruit and vegetable juices instead of carbonated energy drinks is surfacing in the region. One of the potential reasons for the growth of this market in South Africa is the government’s awareness campaign focused on orienting consumers toward healthier food consumption habits. The fruit and vegetable juice market in Saudi Arabia benefited from the excise taxes imposed on carbonated and energy drinks in 2017. People above the age of 45 prefer juices with no added sugar, 100% juice content, and vitamins and minerals, thus benefitting the market further.

Competitive Landscape

The fruit and vegetable juice market is highly competitive, with numerous small and medium regional players holding the majority share. Major players in the market are trying to gain a competitive advantage over the regional players through product innovations involving seasonal/local fruits. The key players in the market studied include PepsiCo, The Kraft Heinz Company, Keurig Dr. Pepper Inc., The Coca-Cola Company, and Campbell Soup Company.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

The Kraft Heinz Company
PepsiCo Inc.
The Coca
Cola Company
Keurig Dr Pepper Inc.
Fresh Del Monte
Campbell Soup Company
Ocean Spray
Citrus World Inc.
Eckes Granini Group
Welch's

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