Canada Hair Care - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

Canada Hair Care Market Analysis

The Canadian hair care market size is estimated to be USD 1.59 billion in 2025, is projected to reach USD 1.99 billion by 2030, registering a steady CAGR of 4.58% during the forecast period. This growth is primarily attributed to increasing consumer awareness regarding personal grooming and hygiene, coupled with the rising demand for innovative, sustainable, and natural hair care products. The market includes a diverse range of offerings such as shampoos, conditioners, hair oils, serums, hair masks, and styling products, catering to the varying needs of consumers across different demographics and hair types. Also, the growing influence of social media platforms has played a pivotal role in shaping consumer preferences, with trends such as DIY hair care routines and the use of organic ingredients gaining traction. Additionally, the expansion of e-commerce channels has enhanced the accessibility of hair care products, enabling consumers to explore a broader range of options and make informed purchasing decisions. Key players in the market are focusing on product innovation, introducing advanced formulations that address specific concerns such as hair fall, dandruff, and scalp health.

Canada Hair Care Market Trends and Insights

Multicultural demographic fueling textured-hair and protective-style products

The multicultural demographic in Canada is significantly driving the demand for textured-hair and protective-style products. The diverse population has led to an increased need for specialized hair care products catering to various hair textures and protective styling needs. The growing awareness and availability of such products are further fueling this demand, making it a key driver in the market. Additionally, the increasing representation of diverse hair types in media and advertising has encouraged consumers to embrace their natural hair textures, further boosting the demand for these products. Government initiatives promoting multiculturalism and inclusivity have also played a role in supporting the growth of this segment. For instance, the Canadian Multiculturalism Act emphasizes the importance of cultural diversity, indirectly influencing consumer preferences and market trends. As a result, manufacturers are focusing on innovation and product development to meet the unique needs of this diverse consumer base, contributing to the overall growth of the market.

Aging population increasing demand for hair health products

The aging population in Canada is driving significant growth in the demand for hair health products. Statistics Canada reported that approximately 7.6 million Canadians were aged 65 and older as of 2023, representing nearly one-fifth (18.9%) of the total population . This demographic increasingly seeks solutions for age-related hair concerns, including thinning, graying, and hair loss, which has fueled the demand for specialized hair care products. Companies are actively introducing a variety of offerings, such as shampoos, conditioners, serums, and treatments, specifically designed to address these issues. Additionally, older consumers are prioritizing premium and natural hair care solutions, demonstrating a willingness to invest in products that enhance hair health and address aesthetic needs. This trend is expected to significantly influence the Canadian Hair Care Market during the forecast period as the aging population continues to expand and emphasize personal care.

Health concerns over chemical ingredients

Increasing awareness about the potential health risks associated with chemical ingredients in hair care products is acting as a major market restraint in the market. Consumers are becoming more cautious about the long-term effects of synthetic chemicals, such as sulfates, parabens, and silicones, which are commonly found in shampoos, conditioners, and styling products. These ingredients are often linked to issues like scalp irritation, hair damage, and even more severe health concerns when used over extended periods. For instance, sulfates, while effective in creating lather, can strip the scalp of natural oils, leading to dryness and irritation. Similarly, parabens, widely used as preservatives, have been associated with potential hormonal disruptions, raising significant concerns among health-conscious consumers. This growing awareness has led to a shift in consumer preferences, with many opting for natural, organic, and chemical-free alternatives. Products labeled as "paraben-free," "sulfate-free," or "natural" are gaining traction, as consumers increasingly scrutinize ingredient lists before making purchasing decisions.

Other drivers and restraints analyzed in the detailed report include:

1. Growing demand for natural and organic hair care products
2. Growing consumer awareness of personal grooming
3. Proliferation of counterfeit products

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2024, shampoo holds a dominant 24.32% share of the Canadian hair care market, underscoring its pivotal role in maintaining hair health and hygiene. The product's widespread adoption is attributed to its essential nature in daily grooming routines and the continuous innovations catering to specific hair types and concerns, such as dandruff, dryness, and hair fall. Additionally, the growing demand for natural and organic shampoos has further propelled its market share, as consumers increasingly prioritize products with clean and sustainable ingredients. The segment's strong performance reflects its ability to adapt to evolving consumer preferences and its indispensable position in the hair care regimen.

However, from 2025 to 2030, hair styling products are expected to outpace other segments, registering a robust CAGR of 5.27%. This growth is fueled by the rising popularity of hairstyling among Canadian consumers, who are becoming more experimental with their looks. Social media platforms play a significant role in shaping styling trends, with influencers and brands driving demand for innovative products like texturizing sprays, gels, and heat protectants. Furthermore, the increasing availability of professional-grade styling products for at-home use has expanded the consumer base, contributing to the segment's rapid growth. As a result, hair styling products are emerging as a key growth driver within the Canadian hair care market.

In 2024, mass products dominate the Canadian hair care market, holding a substantial 75.35% share. This dominance can be attributed to their affordability, widespread availability, and appeal to a broad consumer base. Mass products cater to diverse hair care needs, offering a variety of shampoos, conditioners, and styling products at competitive prices. The segment benefits from strong distribution networks, including supermarkets, hypermarkets, and online platforms, ensuring easy accessibility for consumers across the country. Additionally, frequent promotional activities and discounts further bolster the demand for mass hair care products in Canada.

Yet, from 2025 to 2030, the premium segment is set to experience vigorous growth, projected at a CAGR of 5.73%. This growth is driven by increasing consumer preference for high-quality, specialized hair care solutions and a growing focus on personal grooming. Premium products often feature advanced formulations, natural ingredients, and targeted benefits, appealing to consumers willing to invest in superior hair care. The rise of e-commerce platforms and direct-to-consumer channels has also facilitated the accessibility of premium brands, contributing to their expanding market share. Furthermore, the influence of social media and endorsements by beauty influencers are playing a significant role in driving awareness and demand for premium hair care products in Canada.

The Canada Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Colorants, and More), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Channels). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. L Oreal S.A.
2. Procter & Gamble Company
3. Unilever PLC
4. Henkel AG & Co. KGaA
5. Kao Corporation
6. Sally Beauty Holdings, Inc.
7. Freewill Labs, LLC
8. Revlon Inc.
9. Amway Corporation
10. Combe Incorporated
11. The Estee Lauder Companies Inc.
12. John Paul Mitchell Systems
13. Moroccanoil Inc.
14. Crown Affair, Inc.
15. PDC Wellness & Personal Care
16. Amika, LLC
17. Carina Organics
18. AG Care
19. Earthtone Naturals
20. Davines Group

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support