Mobile VAS Company and Solution Analysis: OnMobile
Mobile Value Added Services (VAS) applications are provided within telecommunications as a means of creating customer “stickiness” while adding top line revenue and improved margins. The mobile VAS marketplace is dynamic, driven by handset OEMs, network operators, content owners, and MVAS innovators such as OnMobile. Originally incubated by Infosys, the company offers a wide range of products and services, which are evaluated in this report. Already a market leader in India, the company is poised to gain market share in other areas.
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Identify challenges and opportunities in the MVAS space
Understand high growth MVAS areas: Entertainment, Education, Health, Finance and ‘Infotainment’
Identify MVAS strategies such as collaborating with network operators on a risk and reward sharing model
Understand how the convergence of media, content, internet, enterprises and the mobile is shaping the MVAS space
Understand how MVAS providers can collaborate with other MVAS providers with complementary offerings and address larger markets
Mobile network operators
Mobile commerce companies
Mobile application developers
Wireless handset manufacturers
Network infrastructure providers
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.