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TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023

TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023

Intensifying business competition among TV analytics solution providers is driving the growth of the market
MarketsandMarkets estimates the global TV analytics market to grow from USD 1.9 billion in 2018 to USD 4.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. The TV analytics market is growing rapidly with the intensifying business competition and the growth of social media and social advertising trends. However, the lack of skilled personnel would limit the growth of the market.

Rising demand for personalized content to extend and improve creator and customer relationship is driving the adoption of TV analytics for the satellite TV or Direct to Home (DTH) platform
Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.

Expanding the reach of Over the TOP (OTT) platform provider’s worldwide is accelerating the cloud adoption for TV analytics
Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers’ behavior and improving their Return on Investment (RoI). Using cloud TV analytics, it is also easy to gather and segment data based on various demographics, which assists in better decision-making process based on the trends.

TV analytics market in APAC (Asia Pacific) is projected to grow at the highest CAGR during the forecast period
The high growth of the market in APAC is attributed to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the region. The highly competitive environment in the region is again expected to trigger the growth of effective TV analytics market that augments the overall RoI for the media and entertainment organizations. Moreover, the growing audience inclination toward the global contents has led to the growth of major OTT providers, such as Netflix, Amazon Prime Video, and HotStar, through which audiences can get an easy access to the content of their choice, anywhere, at any time. All these factors are expected to contribute to the growth of the TV analytics in the Asian countries.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the TV analytics market.

By Company - Tier 1-55%, Tier 2-20%, and Tier 3-25%
By Designation - C-Level-60%, Director Level-25%, and Others-15%
By Region - North America-10%, Europe-20%, APAC-40%, and RoW-30%

The TV analytics market comprises major solution providers, such as IBM Corporation (US), Google (US), The Nielsen Company (UK), Zapr Media Labs (India), Alphonso Inc. (US), TVSQUARED (Scotland), DC Analytics (England), Amobee, Inc. (US), 605 (US), Clarivoy (US), TVbeat (UK), BLIX (Australia), H-Tech (Bulgaria), DC Analytics (Germany), SambaTV (US), AnalyticOwl (US), Edgeware AB (US), Realytics (France), Sorenson Media (US), FourthWall Media (US), Parrot Analytics (US), iSpot.tv (US), Admo.TV (France), Conviva (US), iQ Media (US), and BrightLine (US) The study includes in-depth competitive analysis of these key players in the TV analytics market with their company profiles, recent developments, and key market strategies.

Research coverage
The TV analytics market revenue is primarily classified into revenues from software and services. Software revenue is associated with software and platform offerings, while the services’ revenue is associated with managed and professional services. The professional services comprise support and maintenance, and consulting. The market is also segmented on the basis of TV transmisiion types, applications, components, deployment models, and regions.

Key benefits of the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall TV analytics market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with the information on the key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
    • Table TV ANALYTICS MARKET SIZE AND GROWTH RATE, 2016-2023 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE TV ANALYTICS MARKET
    • TV ANALYTICS MARKET, BY COMPONENT
    • TV ANALYTICS MARKET, BY REGION
    • TV ANALYTICS MARKET: TOP 3 APPLICATIONS AND REGIONS
  • MARKET OVERVIEW
    • INTRODUCTION
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • TV ANALYTICS: USE CASES
      • TV ANALYTICS: EVOLUTION
      • REGULATIONS
  • TV ANALYTICS MARKET, BY TV TRANSMISSION TYPE
    • INTRODUCTION
      • Table TV ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2016-2023 (USD MILLION)
    • CABLE TV
      • COMPETITION FROM OTT AND DTH SERVICE PROVIDERS TO DRIVE THE TV ANALYTICS MARKET
        • Table CABLE TV: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SATELLITE TV/DIRECT-TO-HOME
      • INCREASING DEMAND FOR MANAGING CUSTOMER LIFETIME AND REDUCING CUSTOMER CHURN SUBSTANTIALLY TO DRIVE THE TV ANALYTICS MARKET
        • Table SATELLITE TV: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • INTERNET PROTOCOL TELEVISION
      • PRICING STRATEGIES AND AGILITY OF RECOMMENDATION ENGINES TO SPUR THE DEMAND FOR TV ANALYTICS
        • Table INTERNET PROTOCOL TELEVISION: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OVER-THE-TOP
      • UNDERSTANDING THE DEMOGRAPHICS OF VIEWERS AND PROVIDING THEM WITH PERSONALIZED CONTENTS TO IMPROVE ARPU TO ENCOURAGE CONTENT CREATORS AND DISTRIBUTORS TO INTEGRATE ANALYTICS
        • Table OVER THE TOP: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TV ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table TV ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • SOFTWARE
      • INCREASING DEMAND FOR CROSS-PLATFORM MEDIA TO TRACK AUDIENCE BEHAVIOR EXPECTED TO INCREASE THE DEMAND FOR TV ANALYTICS SOFTWARE
        • Table SOFTWARE: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SERVICES
      • Table SERVICES: TV ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
      • Table SERVICES: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
        • Table CONSULTING MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TV ANALYTICS MARKET, BY APPLICATION
    • INTRODUCTION
      • Table TV ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
    • COMPETITIVE INTELLIGENCE
      • INTENSIFYING COMPETITION COUPLED WITH DYNAMIC AUDIENCE DEMANDS TO DRIVE THE DEMAND FOR COMPETITIVE INTELLIGENCE
        • Table COMPETITIVE INTELLIGENCE: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CHURN PREVENTION AND BEHAVIOR ANALYSIS
      • NEED FOR OPTIMIZING MEDIA SCHEDULE AND RETAINING AUDIENCE TO DRIVE THE DEMAND FOR CHURN PREVENTION AND BEHAVIOR ANALYSIS APPLICATION
        • Table CHURN PREVENTION AND BEHAVIOR ANALYSIS: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CUSTOMER LIFETIME MANAGEMENT
      • FOCUS ON IMPROVING CUSTOMER RELATIONSHIP TO HELP THE GROWTH OF CUSTOMER LIFETIME MANAGEMENT APPLICATION
        • Table CUSTOMER LIFETIME MANAGEMENT: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CAMPAIGN MANAGEMENT
      • EMERGING NEED TO ENGAGE AUDIENCE FOR A LONGER PERIOD TO IMPROVE THE DEMAND FOR CAMPAIGN MANAGEMENT APPLICATION
        • Table CAMPAIGN MANAGEMENT: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CONTENT DEVELOPMENT
      • CHANGING CONTENT CONSUMPTION BEHAVIOR TO DRIVE THE DEMAND FOR CONTENT DEVELOPMENT APPLICATION WORLDWIDE
        • Table CONTENT DEVELOPMENT: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • AUDIENCE FORECASTING
      • AUDIENCE FORECASTING TO HAVE A KEY ROLE IN MAKING INVESTMENT DECISIONS TO DRIVE ITS DEMAND
        • Table AUDIENCE FORECASTING: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • IMPACT OF BRANDS ON AUDIENCE IS A KEY FACTOR DRIVING BUSINESS CONTINUITY
        • Table OTHERS: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TV ANALYTICS MARKET, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table TV ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
    • ON-PREMISES
      • PROMINENCE OF CABLE TV TO DRIVE ON-PREMISES DEPLOYMENT OF TV ANALYTICS
        • Table ON-PREMISES: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CLOUD
      • FOCUS ON IMPROVED AGILITY AND ROI IS THE DRIVING FACTOR FOR CLOUD ADOPTION
        • Table CLOUD: TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TV ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table TV ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: TV ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
    • EUROPE
      • Table EUROPE: TV ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • REST OF EUROPE
        • Table EUROPE: TV ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2016-2023 (USD MILLION)
        • Table EUROPE: TV ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table EUROPE: TV ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table EUROPE: TV ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
        • Table EUROPE: TV ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table EUROPE: TV ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
    • ASIA PACIFIC
      • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • CHINA
      • INDIA
      • SINGAPORE
      • AUSTRALIA AND NEW ZEALAND
      • REST OF ASIA PACIFIC
        • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: TV ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • BRAZIL
      • ARGENTINA
      • REST OF LATIN AMERICA
        • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: TV ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: TV ANALYTICS MARKET SIZE, BY SUB-REGION, 2016-2023 (USD MILLION)
      • MIDDLE EAST
      • AFRICA
        • Table BY TRANSMISSION TYPE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: TV ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: TV ANALYTICS MARKET SIZE, BY SERVICES, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: TV ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: TV ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: TV ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET RANKING
    • COMPETITIVE SCENARIO
      • NEW PRODUCT LAUNCHES AND ENHANCEMENTS
        • Table NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2017-2018
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2017-2018
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2016-2018
  • COMPANY PROFILES
    • IBM
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • NIELSEN
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • DC ANALYTICS
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ALPHONSO
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • EDGEWARE AB
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • SAMBATV
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • AMOBEE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CLARIVOY
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • REALYTICS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • TVSQUARED
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SORENSON MEDIA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TVBEAT
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • MNM VIEW
    • FOURTHWALL MEDIA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • PARROT ANALYTICS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • ISPOT.TV
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • ADMO.TV
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • CONVIVA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • IQ MEDIA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • BRIGHTLINE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • ZAPR MEDIA LABS
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
    • 605
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • ANALYTICOWL
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
    • BLIX
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
    • H-TECH
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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