Road Safety Market by Offering (Traffic Control, ANPR, ALPR, Incident Response, Enforcement, Smart Signals, RSUS, Sensors, Cameras, AI, ML, Analytics), Application (Accident Prevention, Work Zone Safety, Violation Management) - Global Forecast to 2030

The road safety market is expanding rapidly, with a projected market size rising from USD 6.69 billion in 2025 to USD 12.39 billion by 2030, at a CAGR of 13.1% during the forecast period. To reduce accident costs and to protect assets and comply with regulations, fleet operators are now focusing on road safety. This is resulting in the rapid adoption rates of technologies such as the monitoring of driver behavior, AI dashcams, telematics, and even fatigue detection solutions. Along with access to advanced safety technologies, the commercial fleet now benefits from improved driver accountability, insurance discounts, and overall higher efficiency levels. Consequently, the demand for road safety solutions tailored to fleets is rising, driving growth and innovation across the road safety market.

Although road safety technologies have great potential for improvement, rising worries about the sensitivity of surveillance methods and risks related to data management pose significant restraints to market expansion. The widespread use of AI-powered cameras, automatic license plate recognition, and driver monitoring systems has led to increased examination of public surveillance and data privacy concerns.

“By end user, government & municipalities segment will likely hold the largest market share during the forecast period”

Government agencies and municipalities widely adopt road safety solutions. They play a major role in overseeing everything from awareness programs to managing and deploying comprehensive safety infrastructure and enforcement systems. They are crucial in the road safety market, acting as regulators and implementers of safety policies. By providing funding and developing programs, they can significantly influence public safety. Government agencies and municipalities are responsible for enforcing compliance with legislation and also allocating budgets for infrastructure improvements.

They manage traffic signals and signs on roadways, deploy cameras for red light and speed enforcement, combat violations using AI, and implement real-time traffic management systems. In November 2024, the city of Brampton in Canada worked with Jenoptik to deploy over 180 automated speed enforcement cameras to improve the compliance rate in school zones.

“By solution type, incident detection & response to account for the fastest growth rate during the forecast period”

The incident detection and response segment is a key part of the road safety market, focusing on quickly detecting traffic incidents and promptly notifying emergency services to minimize injuries, fatalities, and traffic disruptions. The incident detection and response segment integrates smart surveillance, communications infrastructure, and automated responses in a way that increases the safety of roadways and decreases response time in accidents or dangerous situations.

This segment aims to reduce road fatalities by enabling emergency services to analyze documentation and mitigate risks through early intervention. By decreasing road fatalities, the incident detection and response segment will also lessen delays and congestion caused by accidents, ultimately improving overall traffic efficiency. Additionally, this segment contributes significantly to the goals of Vision Zero, intelligent transport systems (ITS), and the readiness for autonomous vehicles, making it a high-growth area within the global road safety ecosystem.

“North America leads in market share while Asia Pacific emerges as the fastest-growing region in the road safety market”

North America currently holds the largest market share in the road safety market, driven by widespread digital adoption, smart infrastructure technologies, and the presence of major road safety vendors. North American governments are introducing various programs, such as Vision Zero, the U.S. National Roadway Safety Strategy (NRSS), and Canada’s Road Safety Strategy 2025, that focus their priorities on safer road users, safer vehicles, and smarter infrastructure. The U.S. Department of Transportation is also encouraging innovation in road safety with its Safe Streets and Roads for All (SS4A) program, which is backed by USD 5 billion to implement AI-based enforcement programs, deploy automated speed cameras, and install smart traffic signals and pedestrian protections.

The Asia Pacific region is emerging as the fastest-growing region in the global road safety landscape, as it continues to urbanize, with increasing motorization rates and increased government desire to curb road traffic fatalities. In line with this, India, China, Japan, South Korea, and Australia are leading the way with their large investments into intelligent transportation systems (ITS), evolving smart city programs, and traffic enforcement technologies.

Breakdown of Primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the road safety market.

• By Company: Tier I – 34%, Tier II – 43%, and Tier III – 23%
• By Designation: C-Level Executives – 50%, D-Level Executives –30%, and others – 20%
• By Region: North America – 30%, Europe – 30%, Asia Pacific – 25%, Middle East & Africa – 10%, and Latin America – 5%

The report profiles key players in the road safety market, including JENOPTIK (Germany), Kapsch TrafficCom (Austria), Sensys Gatso Group (Sweden), IDEMIA (France), Teledyne FLIR (US), Motorola Solutions (US), Verra Mobility (US), SWARCO (Austria), Siemens (Germany), Cubic Corporation (US), Conduent (US), VITRONIC (Germany), Dahua Technology (China), Laser Technology (US), Traffic Management Technology (South Africa), Truvelo (UK), Kria (Italy), Syntell (South Africa), Clearview Intelligence (UK), Simicon (Russia), FRED Engineering (Italy), Kodiak Robotics (US), Humanising Autonomy (UK), Vebit AI (US), Connected Wise LLC (US), Saferoad (Germany), LiveRoad Analytics (US), Acusensus (Australia), Valerann (UK), NoTraffic (Israel), and Vivacity (UK).

Research Coverage

This research report categorizes the road safety market based on offering [solution (type {enforcement solution, incident detection and response, ALPR/ANPR, traffic monitoring & control, pedestrian safety}, and component {hardware and software}) and services], deployment model (fixed installation, mobile/trailer-mounted systems, portable/temporary solutions, and cloud-based platforms), data type (video & image, sensor data and integrated big data), enforcement type (automated, manual, or hybrid), application (violation management, traffic optimization, accident prevention, emergency response, and public awareness & training, pedestrian & VRU protection, work zone safety management, insurance risk assessment), end user (government & municipalities, highway authorities, law enforcement agencies, private toll operators, smart city integrators, construction companies, others {fleet operators and insurance providers}) and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the road safety market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers and acquisitions; and recent developments associated with the road safety market. Competitive analysis of upcoming startups in the road safety market ecosystem was also covered in this report.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall road safety market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to improve their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (commercial fleets push for safety-driven operational efficiency, Enforcement to improve compliance with governments, the adoption of digitalization and technologies in the road safety market, government initiatives for enhancing road safety, urban surge fuels smart road safety revolution amid rising traffic risks), restraints (Lack of standardized and uniform technologies, data privacy and surveillance concerns hinder adoption of road safety technologies), opportunities (improved intelligent transportation systems for road safety, integration of AI and predictive analytics in traffic management systems, growth evolving 5G technology and transformation of road safety systems), and challenges (Digital reluctance and fragmentation in legacy fleet segments, infrastructure gaps and budget constraints limit road safety technology deployment)
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the road safety market
• Market Development: Comprehensive information about lucrative markets – the report analyses the road safety market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the road safety market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like JENOPTIK (Germany), Kapsch TrafficCom (Austria), Sensys Gatso Group (Sweden), IDEMIA (France), Teledyne FLIR (US), Motorola Solutions (US), Verra Mobility (US), SWARCO (Austria), Siemens (Germany), Cubic Corporation (US), Conduent (US), VITRONIC (Germany), Dahua Technology (China), Laser Technology (US), Traffic Management Technology (South Africa), Truvelo (UK), Kria (Italy), Syntell (South Africa), Clearview Intelligence (UK), Simicon (Russia), FRED Engineering (Italy), Kodiak Robotics (US), Humanising Autonomy (UK), Vebit AI (US), Connected Wise LLC (US), Saferoad (Germany), LiveRoad Analytics (US), Acusensus (Australia), Valerann (UK), NoTraffic (Israel), and Vivacity (UK)

The report also helps stakeholders understand the pulse of the road safety market and provides them with information on key market drivers, restraints, challenges, and opportunities. Show more