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Operational Analytics Market by Type (Software, Services), Business Function (IT, Marketing, Sales, Finance, HR), Deployment Models (On-Premises, On-Demand), Application, Industry Vertical, and Region - Global Forecast to 2021

Operational Analytics Market by Type (Software, Services), Business Function (IT, Marketing, Sales, Finance, HR), Deployment Models (On-Premises, On-Demand), Application, Industry Vertical, and Region - Global Forecast to 2021

Data explosion due to emergence of IoT-enabled devices is driving the growth
MarketsandMarkets estimates the global operational analytics market to grow from USD 4.65 billion in 2016 to USD 10.93 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. The operational analytics market is growing rapidly owing to the transition from traditional operational Business Intelligence (BI) techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Factors such as organizational change and complex analytical process are expected to limit the market growth.

Marketing business function to have the highest growth rate during the forecast period
Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Therefore, marketing departments face challenges in integrating these technologies for obtaining value from all these data sets. Operational analytics helps the marketing department in resolving these issues, allowing them to generate insights as per their convenience. Hence, marketing is estimated to have the highest growth rate during the forecast period.

Energy and utility vertical to have the highest growth rate during the forecast period
Operational analytics solutions have been deployed across various industry verticals, including telecommunication, retail & consumer goods, manufacturing, energy & utilities, transportation & logistics, government & defense, and others. The energy and utility industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of Radio-Frequency Identifications (RFIDs), sensors, Rich Site Summary (RSS) feeds, smart meters, and smart grids.

North America is expected to hold the largest market share
North America, followed by Europe, is expected to continue being the largest revenue generating region for the operational analytics vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and the high focus on innovations through research and development and technology across industry verticals in the region. APAC is expected to be the highest growing region in the operational analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies and government initiatives such as smart cities in APAC countries including China and India.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the operational analytics marketplace.
By Company Type: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
By Designation: C-Level: 30%, Director Level: 45%, and Others: 25%
By Region: North America: 48%, Europe: 30%, APAC: 22%

The operational analytics ecosystem comprises the following major vendors:
1. IBM Corporation (U.S.)
2. Oracle Corporation (U.S.)
3. Microsoft Corporation (U.S.)
4. SAS Institute (U.S.)
5. HPE (U.S.)
6. SAP SE (Germany)
7. Alteryx (U.S.)
8. Cloudera (U.S.)
9. Bentley Systems (U.S.)
10. Splunk (U.S.)

Research Coverage:
The operational analytics market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business function, application, deployment model, industry vertical, and region.

Reasons to buy the report
To get a comprehensive overview of the global operational analytics market
To gain wide ranging information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
To gain insights about the major countries/regions in which the operational analytics market is flourishing in various industries


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED IN THE REPORT
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE OPERATIONAL ANALYTICS MARKET
    • OPERATIONAL ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
    • OPERATIONAL ANALYTICS MARKET: INDUSTRY VERTICAL AND REGION SEGMENT
    • LIFE CYCLE ANALYSIS, BY REGION, 2016
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET EVOLUTION
    • MARKET SEGMENTATION
      • BY TYPE
      • BY SERVICE
      • BY PROFESSIONAL SERVICE
      • BY BUSINESS FUNCTION
      • BY APPLICATION
      • BY DEPLOYMENT MODEL
      • BY INDUSTRY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • DATA GOVERNANCE FOR OPERATIONAL ANALYTICS
    • STRATEGIC BENCHMARKING
  • OPERATIONAL ANALYTICS MARKET ANALYSIS, BY TYPE
    • INTRODUCTION
      • Table OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SERVICES
      • Table SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table SYSTEM DEPLOYMENT AND INTEGRATION: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table SUPPORT AND MANTAINANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
        • Table CONSULTING SERVICES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • OPERATIONAL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
    • INFORMATION TECHNOLOGY
      • Table INFORMATION TECHNOLOGY: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • FINANCE
      • Table FINANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MARKETING
      • Table MARKETING: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SALES
      • Table SALES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • HUMAN RESOURCE
      • Table HUMAN RESOURCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • OPERATIONAL ANALYTICS MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
    • PREDICTIVE ASSET MAINTENANCE
      • Table PREDICTIVE ASSET MAINTENANCE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RISK MANAGEMENT
      • Table RISK MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • FRAUD DETECTION
      • Table FRAUD DETECTION: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SUPPLY CHAIN MANAGEMENT
      • Table SUPPLY CHAIN MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • CUSTOMER MANAGEMENT
      • Table CUSTOMER MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • WORKFORCE MANAGEMENT
      • Table WORKFORCE MANANGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • SALES AND MARKETING MANAGEMENT
      • Table SALES AND MARKETING MANAGEMENT: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • OPERATIONAL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • Table OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • ON-DEMAND
      • Table ON-DEMAND: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • OPERATIONAL ANALYTICS MARKET ANALYSIS, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • TELECOMMUNICATIONS
      • Table TELECOMMUNICATIONS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • ENERGY AND UTILITIES
      • Table ENERGY AND UTILITIES: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • OTHERS
      • Table OTHERS: OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table OPERATIONAL ANALYTICS MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table NORTH AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • EUROPE
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table EUROPE: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table ASIA-PACIFIC: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY TYPE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2021 (USD MILLION)
      • Table LATIN AMERICA: OPERATIONAL ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2014-2021 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATIONS AND TRENDS
      • NEW PRODUCT LAUNCHES AND DEVELOPMENTS
        • Table NEW PRODUCT LAUNCHES AND DEVELOPMENTS, 2013-2016
      • PARTNERSHIPS, COLLABORATIONS, STRATEGIC ALLIANCES, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, STRATEGIC ALLIANCES, AND AGREEMENTS, 2013-2016
      • ACQUISITIONS
        • Table ACQUISITIONS, 2013-2016
      • VENTURE CAPITAL FUNDING
        • Table VENTURE CAPITAL FUNDING, 2013-2016
  • COMPANY PROFILES
    • INTRODUCTION
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • HEWLETT-PACKARD ENTERPRISE
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • ALTERYX, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • CLOUDERA, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • BENTLEY SYSTEMS, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • SPLUNK, INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
  • KEY INNOVATORS
    • EVOLVEN SOFTWARE
    • CONTINUITY SOFTWARE
    • GAVS TECHNOLOGIES
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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