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Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

“The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023”
The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.

“The market for SMEs is expected to hold the larger share during the forecast period”
The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.

“Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period”
The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.

“Mobile engagement market in APAC is expected to grow at the highest rate during the forecast”
The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smartphones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.

Given below is the breakdown of primary participants’ profiles on the basis of different parameters:
• By Company Type: Tier 1 – 45%, Tier 2 – 32%, and Tier 3 – 23%
• By Designation: C-Level – 30%, Directors – 45%, and Others –25%
• By Region: North America – 26%, Europe – 40%, APAC – 22%, and RoW – 12%

The key players operating in the market include IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).

Research Coverage:
In this report, the market has been segmented on the basis of user type, solution, vertical, and geography. The report offers a detailed view of the market across four main regions—North America, Europe, APAC, and RoW (comprising the Middle East and Africa, and South America). The strategic benchmarking has also been included in the report.

Reasons to Buy the Report:
• This report includes statistics pertaining to the mobile engagement market by user type, solution, vertical, and geography.
• The strategic benchmarking adopted by market players have been provided for the mobile engagement market.
• The major drivers, restraints, challenges, and opportunities for the mobile engagement market have been described in detail in this report.
• The report includes the illustrative segmentation, analysis, and market size forecast for the mobile engagement market based on its segments and subsegments.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • GEOGRAPHIC SCORE
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHT
    • INCREASING DEMAND FOR MOBILE ENGAGEMENT AUTOMATION SOLUTIONS IN RETAIL AND FINANCIAL SERVICES VERTICALS TO DRIVE MARKET GROWTH
    • MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL
    • MOBILE ENGAGEMENT AUTOMATION MARKET, 2017
    • MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION & BY SOLUTION
    • MOBILE ENGAGEMNENT AUTOMATION MARKET: INDUSTRY ADOPTION ANALYSIS
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL
    • INTRODUCTION
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL, 2015-2023 (USD MILLION)
    • FINANCIAL SERVICES
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR FINANCIAL SERVICES, BY SOLUTION, 2015-2023 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR MEDIA AND ENTERTAINMENT, BY SOLUTION, 2015-2023 (USD MILLION)
    • RETAIL
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR RETAIL, BY SOLUTION, 2015-2023 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR TRAVEL AND HOSPITALITY, BY SOLUTION, 2015-2023 (USD MILLION)
    • TELECOM AND IT
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR TELECOM AND IT, BY SOLUTION, 2015-2023 (USD MILLION)
    • OTHERS
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHERS, BY SOLUTION, 2015-2023 (USD MILLION)
  • MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE
    • INTRODUCTION
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE, 2015-2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY GEOGRAPHY, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY SOLUTION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMES, BY VERTICAL, 2015-2023 (USD MILLION)
    • LARGE-SCALE ENTERPRISES
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY GEOGRAPHY, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY SOLUTION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR LSES, BY VERTICAL, 2015-2023 (USD MILLION)
  • MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION
    • INTRODUCTION
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION, 2015-2023 (USD MILLION)
    • SMS AND MMS
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR SMS/MMS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
    • PUSH NOTIFICATIONS
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR PUSH NOTIFICATIONS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
    • IN-APP MESSAGING
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR IN-APP MESSAGING, BY GEOGRAPHY, 2015-2023 (USD MILLION)
    • E-MAILS
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR E-MAILS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
    • APP /WEB CONTENT
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/ WEB CONTENT, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR APP/WEB CONTENT, BY GEOGRAPHY, 2015-2023 (USD MILLION)
    • OTHER SOLUTIONS
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS, BY USER TYPE, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET FOR OTHER SOLUTIONS, BY GEOGRAPHY, 2015-2023 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION, 2015-2023 (USD MILLION)
    • NORTH AMERICA
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY SOLUTION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN NORTH AMERICA, BY USER TYPE, 2015-2023 (USD MILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY COUNTRY/REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY SOLUTION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN EUROPE, BY USER TYPE, 2015-2023 (USD MILLION)
      • UK
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • APAC
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY COUNTRY/REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY SOLUTION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN APAC, BY USER TYPE, 2015-2023 (USD MILLION)
      • JAPAN
      • CHINA
      • INDIA
      • AUSTRALIA
      • REST OF APAC
    • ROW
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY VERTICAL, 2015-2023 (USD MILLION)
      • Table MOBILE ENGAGEMENT AUTOMATION MARKET IN ROW, BY USER TYPE, 2015-2023 (USD MILLION)
      • MIDDLE EAST & AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • MARKET RANKING ANALYSIS: MOBILE ENGAGEMENT AUTOMATION MARKET
      • Table RANKING OF TOP 5 PLAYERS IN MOBILE ENGAGEMENT AUTOMATION MARKET (2016)
    • COMPETITIVE SCENARIO
    • RECENT DEVELOPMENTS
      • PRODUCT LAUNCHES
        • Table PRODUCT LAUNCHES, 2015-JULY 2017
      • PARTNERSHIPS/AGREEMENTS
        • Table PARTNERSHIPS/AGREEMENTS, 2015-JULY 2017
      • ACQUISITIONS
        • Table ACQUISITIONS, 2015-JULY 2017
  • COMPANY PROFILES
    • IBM
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • SALESFORCE
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • ORACLE
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • ADOBE
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • VIBES
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • SELLIGENT
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • URBAN AIRSHIP
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • APPBOY
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • LOCALYTICS
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • SWRVE
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • TAPJOY
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • MARKETO
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIPS
    • KEY INNOVATORS
      • ACCENGAGE
      • FOLLOWANALYTICS
      • LEANPLUM
      • SMARTFOCUS
      • WEBTREKK
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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