Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025

Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025

The mobile augmented reality (AR) market is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. With the rising use of smartphones and AR browsers, consumers are gradually accepting this human-computer interaction (HCI), and mobile augmented reality is gaining attention in terms of further research. The rise in demand for mobile AR from retail sector to enhance consumers shopping experience, increase in online gaming activities during COVID-19 pandemic, and surge in adoption of AR technology by travel & tourism and education sector are the key factors driving the market growth.

“Mobile augmented reality software apps and SDKs are expected to grow at a high CAGR during forecast period”
AR application platforms enable users to create AR images by providing them easy interface; for instance, an AR creation platform named Aurasma is a simple, drag-and-drop AR creation studio that allows users to augment images with digital content. Mobile AR application platforms are easy to learn and are basically used for classroom applications. These platforms are also used for smaller projects with simple multimedia overlays, such as images or short videos but have their own limitations. These platforms leave the AR creator with no control over the design of the application interface. Moreover, software development kit (SDK) is a set of software development tools that allows the creation of applications for a particular software package, software framework, hardware platform, and operating system.

“Consumer application is expected to maintain its market dominance during forecast period”
The consumer application includes gaming and entertainment applications wherein mobile AR apps are useful in creating 3D virtual objects in the real world. The mobile augmented reality technology offers remarkable results regarding visual effects when used in gaming and sports broadcasts. The demand for AR apps in video games and gaming consoles is very high. These apps give a 3D view of virtual objects in the real world. Therefore, users can play a game in the real environment.

“North America holds a significant share of the market in 2020”
Key players in the MAR market, such as Google (US), PTC (US), and Apple (US), are based in North America, which is the key factor contributing to the growth of the MAR market in the region, along with the rising adoption of new technologies by companies based in the region to simplify industrial operations.

The MAR market in Asia Pacific is expected to grow at a high rate for applications such as healthcare, commercial, industrial, and consumer. The increasing number of players that develop mobile apps in the region would support the growth of the MAR market. In Asia Pacific, this market is majorly driven by the growing number of internet users in China and India with the rapid development of high-speed broadband networks and mobile devices. This growth opens avenues for AR technology, which provides 3D visualization of information merged in real time using smartphones and tablets.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts in the mobile augmented reality marketspace. The break-up of primary participants for the report has been shown below:
By Company Type: Tier 1 – 15%, Tier 2 – 50%, and Tier 3 – 35%
By Designation: C-level Executives – 45%, Directors – 35%, and Others – 20%
By Region: North America –45%, APAC– 35%, Europe – 12%, and RoW – 8%

The report profiles key players in the mobile augmented reality market with their respective market ranking analysis. Prominent players profiled in this report are Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap US), Upskill (US), Atheer (US), Marxent Labs (US), Inglobe Technologies (Italy), Augment (France), Niantic (US), NEXT/NOW (US), 8ninths (US), Groove Jones (US), VironIT (US), Scope AR (US), EON Reality (US), INDE (UK), Zappar (UK), HQSoftware (Estonia), Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine).

Research Coverage:
This research report categorizes the mobile augmented reality market on the basis of type, offering, device type, application, and geography. The report describes the major drivers, restraints, challenges, and opportunities pertaining to the mobile augmented reality market and forecasts the same till 2025 (including analysis of COVID-19 impact on the market). Apart from these, the report also consists of leadership mapping and analysis of all the companies included in the mobile augmented reality ecosystem.

Key Benefits of Buying the Report
The report would help leaders/new entrants in this market in the following ways:
1. This report segments the mobile augmented reality market comprehensively and provides the closest market size projection for all subsegments across different regions.
2. The report helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, challenges, and opportunities for market growth.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product developments and launches, partnerships, and mergers and acquisitions.
4. The analysis of the top 25 companies, based on the strength of the market rank as well as the product footprint will help stakeholders visualize the market positioning of these key players.
5. Patent analysis and technological trends that will shape the market in the coming years have also been covered in this report.


  • INTRODUCTION
    • STUDY OBJECTIVES
    • DEFINITION AND SCOPE
      • INCLUSIONS AND EXCLUSIONS
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED
    • CURRENCY
    • SUMMARY OF CHANGES
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • COVID-19 IMPACT ON MOBILE AUGMENTED REALITY MARKET
      • REALISTIC SCENARIO (POST-COVID-19)
      • OPTIMISTIC SCENARIO (POST-COVID-19)
      • PESSIMISTIC SCENARIO (POST-COVID-19)
  • PREMIUM INSIGHTS
    • MOBILE AUGMENTED REALITY MARKET, 2020–2025 (USD BILLION)
    • MOBILE AUGMENTED REALITY MARKET, BY APPLICATION
    • MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY APPLICATION AND COUNTRY
    • APAC IS EXPECTED TO EMERGE AS FASTEST GROWING MARKET FROM 2020 TO 2025
    • MOBILE AUGMENTED REALITY MARKET, BY OFFERING
    • MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE
    • MOBILE AUGMENTED REALITY MARKET, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION OF AUGMENTED REALITY TECHNOLOGY
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • PRICING ANALYSIS
      • Table DEVELOPERS' HOURLY RATES FOR DIFFERENT REGIONS
      • Table COMPARISON OF SDK PRICING
    • MOBILE AUGMENTED REALITY MARKET: CASE STUDIES
      • MOBIDEV CREATED AR APP TO INCREASE CUSTOMER ENGAGEMENT
      • RUFFLES COULD INCREASE SALES WITH AR GAME—AMIGO
    • REGULATORY LANDSCAPE
    • PATENT ANALYSIS
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
      • AR ECOSYSTEM
    • INDUSTRY TRENDS
      • HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY
      • INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS
    • AUGMENTED REALITY TECHNOLOGIES
      • MOBILE AUGMENTED REALITY
      • MONITOR-BASED TECHNOLOGY
      • NEAR-EYE-BASED TECHNOLOGY
  • TYPES OF MOBILE AUGMENTED REALITY
    • INTRODUCTION
      • Table COMPARISON BETWEEN MARKER-BASED AND MARKERLESS AR
    • MARKER-BASED AUGMENTED REALITY
      • PASSIVE MARKER
      • ACTIVE MARKER
    • MARKERLESS AUGMENTED REALITY
      • MODEL-BASED TRACKING
      • IMAGE PROCESSING-BASED TRACKING
    • ANCHOR-BASED AUGMENTED REALITY
      • ANCHOR-BASED AR IS USED TO OVERLAY VIRTUAL IMAGES IN REAL SPACE
  • MOBILE AUGMENTED REALITY MARKET, BY OFFERING
    • INTRODUCTION
      • Table MOBILE AUGMENTED REALITY MARKET, BY OFFERING, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET, BY OFFERING, 2020–2025 (USD MILLION)
    • MAR SOFTWARE
      • SOFTWARE, BY FUNCTION
      • MOBILE AR APPLICATION PLATFORMS
        • Table COMPARISON BETWEEN ONLINE AR PLATFORMS AND AR PROGRAM
      • MOBILE AR SOFTWARE DEVELOPMENT KITS
    • MAR SERVICES
      • AR DESIGN AND DEVELOPMENT
      • DEPLOYMENT AND SUPPORT SERVICES
      • AR AS A SERVICE
      • AR SUPPORT SERVICES
    • IMPACT OF COVID-19 ON OFFERINGS
  • MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE
    • INTRODUCTION
      • Table MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2020–2025 (USD MILLION)
    • SMARTPHONES
      • USE OF SMARTPHONE-INSTALLED AR APPS FOR MARKETING AND ADVERTISING APPLICATIONS FOSTERS MAR MARKET GROWTH
        • Table MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES, BY APPLICATION, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR SMARTPHONES, BY APPLICATION, 2020–2025 (USD MILLION)
        • Table SMARTPHONE-BASED AUGMENTED REALITY APPS
    • TABLETS
      • BIGGER SCREEN SIZE OF TABLETS HELPS INCREASE THEIR DEMAND FOR GAMING AND REMOTE LEARNING APPLICATIONS
        • Table MOBILE AUGMENTED REALITY MARKET FOR TABLETS, BY APPLICATION, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR TABLETS, BY APPLICATION, 2020–2025 (USD MILLION)
    • PERSONAL DIGITAL ASSISTANTS/HANDHELD GAME CONSOLE
      • ADOPTION OF PERSONAL DIGITAL ASSISTANTS IN CONSUMER APPLICATIONS PROPELS MAR MARKET GROWTH
        • Table MOBILE AUGMENTED REALITY MARKET FOR PERSONAL DIGITAL ASSISTANTS/HANDHELD GAME CONSOLE, BY APPLICATION, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR PERSONAL DIGITAL ASSISTANTS/HANDHELD GAME CONSOLE, BY APPLICATION, 2020–2025 (USD MILLION)
    • OTHER DEVICES
      • Table MOBILE AUGMENTED REALITY MARKET FOR SMART GLASSES AND WEARABLES, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET FOR SMART GLASSES AND WEARABLES, BY APPLICATION, 2020–2025 (USD MILLION)
    • COVID-19 IMPACT ON MOBILE AUGMENTED REALITY MARKET FOR DEVICE TYPES
  • MOBILE AUGMENTED REALITY MARKET, BY APPLICATION
    • INTRODUCTION
      • Table MOBILE AUGMENTED REALITY MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
    • CONSUMER
      • GAMING
      • SPORTS & ENTERTAINMENT
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION)
    • AEROSPACE & DEFENSE
      • AR IS BEING USED IN AEROSPACE & DEFENSE APPLICATIONS TO COMBAT ENEMIES
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION)
    • HEALTHCARE
      • AUGMENTED HEALTHCARE APPS CAN HELP SAVE LIVES AND TREAT PATIENTS SEAMLESSLY, IRRESPECTIVE OF SEVERITY OF ISSUE
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION)
    • COMMERCIAL
      • RISING DEMAND FOR MOBILE AR APPS IN E-LEARNING AND ECOMMERCE SECTORS DRIVES MARKET GROWTH
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION)
    • ENTERPRISE (MANUFACTURING)
      • TRAINING, DEVELOPMENT, DESIGNING ARE FACTORS THAT DRIVE ADOPTION OF MOBILE AR IN ENTERPRISES
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2016–2019 (USD THOUSAND)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN ROW, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET SIZE FOR ENTERPRISE APPLICATION IN ROW, BY REGION, 2020–2025 (USD MILLION)
    • OTHERS
      • ARCHITECTURE AND BUILDING DESIGN (BIM)
      • GEOSPATIAL MINING
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2020–2025 (USD MILLION)
    • IMPACT OF COVID-19 ON MOBILE AUGMENTED REALITY MARKET
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table MOBILE AUGMENTED REALITY MARKET, BY REGION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET, BY REGION, 2020–2025 (USD MILLION)
    • NORTH AMERICA
      • Table MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY APPLICATION, 2020–2025 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
      • US
        • Table MOBILE AUGMENTED REALITY MARKET IN US, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN US, BY APPLICATION, 2020–2025 (USD MILLION)
      • CANADA
        • Table MOBILE AUGMENTED REALITY MARKET IN CANADA, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN CANADA, BY APPLICATION, 2020–2025 (USD MILLION)
      • MEXICO
        • Table MOBILE AUGMENTED REALITY MARKET IN MEXICO, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN MEXICO, BY APPLICATION, 2020–2025 (USD MILLION)
    • EUROPE
      • Table MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY APPLICATION, 2020–2025 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
      • UK
        • Table MOBILE AUGMENTED REALITY MARKET IN UK, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN UK, BY APPLICATION, 2020–2025 (USD MILLION)
      • GERMANY
        • Table MOBILE AUGMENTED REALITY MARKET IN GERMANY, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN GERMANY, BY APPLICATION, 2020–2025 (USD MILLION)
      • FRANCE
        • Table MOBILE AUGMENTED REALITY MARKET IN FRANCE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN FRANCE, BY APPLICATION, 2020–2025 (USD MILLION)
      • REST OF EUROPE
        • Table MOBILE AUGMENTED REALITY MARKET IN REST OF EUROPE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN REST OF EUROPE, BY APPLICATION, 2020–2025 (USD MILLION)
    • ASIA PACIFIC (APAC)
      • Table MOBILE AUGMENTED REALITY MARKET IN APAC, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN APAC, BY APPLICATION, 2020–2025 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
      • CHINA
        • Table MOBILE AUGMENTED REALITY MARKET IN CHINA, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN CHINA, BY APPLICATION, 2020–2025 (USD MILLION)
      • JAPAN
        • Table MOBILE AUGMENTED REALITY MARKET IN JAPAN, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN JAPAN, BY APPLICATION, 2020–2025 (USD MILLION)
      • INDIA
        • Table MOBILE AUGMENTED REALITY MARKET IN INDIA, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN INDIA, BY APPLICATION, 2020–2025 (USD MILLION)
      • SOUTH KOREA
        • Table MOBILE AUGMENTED REALITY MARKET IN SOUTH KOREA, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN SOUTH KOREA, BY APPLICATION, 2020–2025 (USD MILLION)
      • REST OF APAC
        • Table MOBILE AUGMENTED REALITY MARKET IN REST OF APAC, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN REST OF APAC, BY APPLICATION, 2020–2025 (USD MILLION)
    • REST OF THE WORLD (ROW)
      • Table MOBILE AUGMENTED REALITY MARKET IN ROW, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN ROW, BY APPLICATION, 2020–2025 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN ROW, BY REGION, 2016–2019 (USD MILLION)
      • Table MOBILE AUGMENTED REALITY MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION)
      • MIDDLE EAST AND AFRICA
        • Table MOBILE AUGMENTED REALITY MARKET IN MIDDLE EAST AND AFRICA, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION, 2020–2025 (USD MILLION)
      • SOUTH AMERICA
        • Table MOBILE AUGMENTED REALITY MARKET IN SOUTH AMERICA, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MOBILE AUGMENTED REALITY MARKET IN SOUTH AMERICA, BY APPLICATION, 2020–2025 (USD MILLION)
    • COVID-19 IMPACT ON GEOGRAPHIES
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • RANKING OF PLAYERS IN MOBILE AUGMENTED REALITY MARKET
    • MARKET SHARE
    • COMPANY EVALUATION MATRIX
      • STAR
      • EMERGING LEADER
      • PERVASIVE
      • PARTICIPANT
    • COMPETITIVE SITUATION AND TRENDS
      • PRODUCT AND TECHNOLOGY LAUNCHES AND DEVELOPMENTS
        • Table PRODUCT AND TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2017–2020
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2017–2020
      • ACQUISITIONS
        • Table ACQUISITIONS, 2017–2020
      • EXPANSIONS
        • Table EXPANSIONS, 2017–2020
    • FUNDRAISING
      • Table FUNDRAISING, 2017–2020
  • COMPANY PROFILES
    • INTRODUCTION
    • KEY PLAYERS
      • GOOGLE, INC.
      • PTC INC.
      • APPLE
      • WIKITUDE GMBH
      • SAMSUNG ELECTRONICS
      • MAXST
      • MAGIC LEAP, INC.
      • BLIPPAR
      • UPSKILL
      • ATHEER INC.
    • RIGHT TO WIN
    • OTHER KEY PLAYERS
      • MARXENT LABS, LLC
      • INGLOBE TECHNOLOGIES
      • AUGMENT
      • NIANTIC
      • NEXT/NOW
      • 8NINTHS INC.
      • GROOVE JONES
      • VIRONIT
      • SCOPE AR
      • EON REALITY
      • INDE
      • ZAPPAR
      • HQSOFTWARE
    • START-UP ECOSYSTEM
      • TALEPSPIN
      • SCANTA
      • CRAFTARS
      • APPENTUS TECHNOLOGIES
      • BIDON GAMES STUDIO
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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