Market Research Logo

Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) – Global Forecast to 2019

Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) – Global Forecast to 2019

The MADP market is an emerging technology with range of developments reshaping the communications market through constant changes in mobile environment. In the recent years, consumers and enterprise users have moved from PCs and laptops to smart devices that have left developer teams to ascent to new tools and technologies.

The growing demand for commercial mobile devices and emerging advancements in digital technology are visibly driving the market for MADP. Industry verticals such as BFSI, healthcare, retail, transportation and logistics and manufacturing are progressively deploying MADP for better quality and performance of mobile apps.

Strategic platform vendors, namely Halosys, Convertigo, IBM and Kony among various others are offering MADP to present definite set of recommendations from the end users that would help to develop mobile applications using the responsive development procedures.

The major restraints in this market are rising cost and technical difficulties and increasing importance of security. This report analyzes the growth rate and penetration of MADP across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rate is one of the economic factors which are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific (APAC) regions.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different industry verticals and regions.

2. This report will help them better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, includingend-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.

3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEAR
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • MARKET SIZE ESTIMATION
    • MARKET CRACKDOWN AND DATA TRIANGULATION
    • MARKET SHARE ESTIMATION
      • KEY DATA TAKEN FROM SECONDARY SOURCES
      • KEY DATA TAKEN FROM PRIMARY SOURCES
      • KEY INDUSTRY INSIGHTS
    • ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table GLOBAL MADP MARKET SIZE AND GROWTH RATE, 2012-2019 ($MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN MADP MARKET
    • MADP MARKET - TOP THREE INDUSTRY VERTICALS
    • GLOBAL MADP MARKET
    • MADP MARKET POTENTIAL
    • MADP USER TYPE MARKET (2019)
    • MADP REGIONAL MARKET
    • INDUSTRY VERTICAL GROWTH MATRIX
    • LIFECYCLE ANALYSIS, BY REGION, 2014
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • BY DEPLOYMENT TYPE
      • BY USER TYPE
      • BY INDUSTRY VERTICAL
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table INCREASING NUMBER OF COMMERCIAL MOBILE DEVICES WILL DRIVE THE MARKET
      • RESTRAINTS
        • Table INCREASING IMPORTANCE OF SECURITY WILL RESTRAIN THE GROWTH OF MADP
      • OPPORTUNITIES
        • Table BETTER MANAGEMENT OF APPLICATIONS ON DIFFERENT PLATFORM WILL ACT AS AN OPPORTUNITY FOR MADP
      • CHALLENGES
        • Table MAINTAINING BACK-END INTEGRATION WILL BE THE MAJOR CHALLENGE FOR PLATFORM PROVIDERS
      • BURNING ISSUE
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • STANDARDS
      • INTRODUCTION
      • FEDERAL INFORMATION PROCESSING STANDARD (FIPS)
      • FEDERAL INFORMATION SECURITY MANAGEMENT ACT (FISMA)
    • PEST ANALYSIS
      • POLITICAL FACTORS
      • ECONOMIC FACTORS
      • SOCIAL FACTORS
      • TECHNOLOGICAL FACTORS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT FROM NEW ENTRANTS
      • THREAT FROM SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETI TIVE RIVARLY
  • GLOBAL MADP MARKET ANALYSIS, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table GLOBAL MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
    • CLOUD
      • Table GLOBAL CLOUD DEPLOYED MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL CLOUD DEPLOYED MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
      • Table GLOBAL CLOUD DEPLOYED MADP MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • ON-PREMISES
      • Table GLOBAL ON-PREMISES DEPLOYED MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL ON-PREMISES DEPLOYED MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
      • Table GLOBAL ON-PREMISES DEPLOYED MADP MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GLOBAL MADP MARKET ANALYSIS, BY USER TYPE
    • INTRODUCTION
      • Table GLOBAL MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
    • SMBs
      • Table GLOBAL SMBS MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL SMBS MADP MARKET SIZE, BY INDUSTRY VERTICAL , 2012-2019 ($MILLION)
      • Table GLOBAL SMBS MADP MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • LARGE ENTERPRISES
      • Table GLOBAL LARGE ENTERPRISES MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL LARGE ENTERPRISES MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
      • Table GLOBAL LARGE ENTERPRISE MADP MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
  • GLOBAL MADP MARKET ANALYSIS, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table GLOBAL MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
    • BFSI
      • Table GLOBAL MADP MARKET SIZE IN BFSI INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN BFSI INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN BFSI INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • HEALTHCARE
      • Table GLOBAL MADP MARKET SIZE IN THE HEALTHCARE INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE HEALTHCARE INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE HEALTHCARE INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • RETAIL
      • Table GLOBAL MADP MARKET SIZE IN THE RETAIL INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN RETAIL INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE RETAIL INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table GLOBAL MADP MARKET SIZE IN THE TRANSPORTATION AND LOGISTICS INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE TRANSPORTATION AND LOGISTICS INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE TRANSPORTATION AND LOGISTICS INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table GLOBAL MADP MARKET SIZE IN THE MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • TELECOM AND IT
      • Table GLOBAL MADP MARKET SIZE IN THE TELECOM AND IT INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE TELECOM AND IT INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE TELECOM AND IT INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • CONSTRUCTION
      • Table GLOBAL MADP MARKET SIZE IN THE CONSTRUCTION INDUTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE CONSTRUCTION INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE CONSTRUCTION INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • EDUCATION
      • Table GLOBAL MADP MARKET SIZE IN THE EDUCATION INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE EDUCATION INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE EDUCATION INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • MANUFACTURING
      • Table GLOBAL MADP MARKET SIZE IN THE MANUFACTURING INDUSTRY VERTICAL, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE MANUFACTURING INDUSTRY VERTICAL, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE MANUFACTURING INDUSTRY VERTICAL, BY REGION, 2012-2019 ($MILLION)
    • OTHERS
      • Table GLOBAL MADP MARKET SIZE IN THE OTHER INDUSTRY VERTICALS, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE OTHER INDUSTRY VERTICALS, BY USER TYPE, 2012-2019 ($MILLION)
      • Table GLOBAL MADP MARKET SIZE IN THE OTHER INDUSTRY VERTICALS, BY REGION, 2012-2019 ($MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table GLOBAL MADP MARKET SIZE, BY REGION, 2012-2019 ($MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table NORTH AMERICA: MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table NORTH AMERICA: MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
    • EUROPE
      • Table EUROPE: MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table EUROPE: MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table EUROPE: MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
    • ASIA-PACIFIC
      • Table APAC: MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table APAC: MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table APAC: MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MEA: MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table MEA: MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table MEA: MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: MADP MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($MILLION)
      • Table LATIN AMERICA: MADP MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION)
      • Table LATIN AMERICA: MADP MARKET SIZE, BY INDUSTRY VERTICAL, 2012-2019 ($MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2014
      • AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2012-2014
        • Table AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2012-2014
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2011-2014
      • EXPANSION
        • Table EXPANSION, 2012-2014
      • VENTURE CAPTIAL (VC) FUNDING
        • Table VC FUNDING, 2011-2014
  • COMPANY PROFILES
    • INTRODUCTION
    • SAP AG
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • KONY
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • VERIVO SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SALESFORCE.COM
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • APPCELERATOR
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • HEWLETT-PACKARD
      • BUSINESS OVERVIEW
      • PRODUCTS
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSTRATEGY
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • KEY STRATEGIES
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report