Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Media and Entertainment), and Region - Global Forecast to 2024

Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Media and Entertainment), and Region - Global Forecast to 2024

Global location analytics market size to grow at a CAGR of 16.6% during the forecast period
The global location analytics market size is expected to grow from USD 10.6 billion in 2019 to USD 22.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 16.6% during the period 2019-2024. Major growth factors for the market include increasing use of spatial data and analytical tools, rising need of predictive analytics for business, and growing use of location-based applications among consumers. These factors are expected to drive the global location analytics market. However, legal concerns and data privacy may limit the market growth.

Supply chain planning and optimization application segment to grow at the highest CAGR during the forecast period
Location analytics for the supply chain planning and optimization application solves multiple requirements raised by business organizations working in and across a number of verticals, such as retail and wholesale, manufacturing, and telecommunication and IT. Location analytics solutions help organizations better visualize and efficiently manage their supply chain in various ways, right from choosing the best mode of transport to matching locations for ensuring optimized distribution. It assists business executives in planning raw material sourcing to optimize their timely delivery, estimating procurement spend analysis, optimizing inventory levels across the procurement cycle, managing contracts, and measuring supplier performance through a set of key performance indicators.

Asia Pacific (APAC) to grow at the highest growth rate during the forecast period
APAC is expected to experience extensive growth opportunities in the next 5 years. The existence of a large population, introduction of emerging technologies, and high growth in countries such as China, India, Australia, Japan, Singapore, and Hong Kong are the major factors contributing to the growth of the location analytics market in the region. The organizations in APAC are focusing on customer interests and their preferences. The mobile devices and internet are being widely used for connectivity in the region. The region provides opportunities for small analytics vendors to introduce their innovative location analytics solutions. All these factors are responsible for the expeditious growth of the location analytics market in APAC.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the location analytics market.
The following list provides the breakup of primary respondents’ profiles:
By company type: Tier 1: 35%, Tier 2: 45%, and Tier 3: 20%
By designation: C level Executives: 35%, Director Level: 25%, and Others: 40%
By region: North America: 45%, Europe: 20%, APAC: 30%, and Rest of the World: 5%

Major vendors in the global location analytics market include SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), Quuppa (Finland).

Research coverage:
The report includes an in-depth competitive analysis of the key players in the location analytics market, along with their company profiles, recent developments, and key market strategies. The report segments the global location analytics market by solution, service, location type, application, vertical, and region.

Key benefits of buying the report:
The report would provide the market leaders/new entrants in the location analytics market, information on the closest approximations of the revenue numbers for the overall location analytics market and subsegments. The report would also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
    • Table LOCATION ANALYTICS MARKET SIZE AND GROWTH RATE, 2017–2024 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE LOCATION ANALYTICS MARKET
    • LOCATION ANALYTICS MARKET: TOP 3 VERTICALS AND REGIONS
    • LOCATION ANALYTICS MARKET, BY REGION
    • LOCATION ANALYTICS MARKET: INVESTMENT SCENARIO
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • LOCATION ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
    • SOLUTIONS
      • GROWING USE OF LOCATION-BASED DATA IN BUSINESSES TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS
        • Table SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SERVICES
      • NEED FOR CONSISTENT PERFORMANCE OF SOLUTIONS TO INCREASE DEMAND FOR SERVICES IN LOCATION ANALYTICS MARKET
        • Table SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • LOCATION ANALYTICS MARKET, BY SOLUTION
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
    • GEOCODING AND REVERSE GEOCODING
      • GROWING NEED FOR REAL-TIME DATA ANALYSIS OF CUSTOMERS TO INCREASE ADOPTION OF GEOCODING AND REVERSE GEOCODING SOLUTION
        • Table GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • DATA INTEGRATION AND ETL
      • DATA INTEGRATION AND ETL CONTROLS DATA FLOW THROUGH MAPPING GEOMETRY AND CHARACTERISTICS OF SOURCE DATA WITH DESTINATION DATA
        • Table DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • REPORTING AND VISUALIZATION
      • REPORTING AND VISUALIZATION SOLUTION HELPS ENTERPRISES UNDERSTAND PROCESSED DATA AND ANALYSIS
        • Table REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • THEMATIC MAPPING AND SPATIAL ANALYSIS
      • NEED FOR DATA TRANSFORMATION IN VISUAL REPRESENTATION TO GENERATE DEMAND FOR THEMATIC MAPPING SOLUTION
        • Table THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • LOCATION ANALYTICS MARKET, BY SERVICE
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
    • CONSULTING
      • RISE IN AWARENESS OF LOCATION ANALYTICS FOR BUSINESS USES TO INCREASE DEMAND FOR CONSULTING SERVICES
        • Table CONSULTING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • INTEGRATION AND DEPLOYMENT
      • INTEGRATION AND DEPLOYMENT SERVICE ASSISTS ORGANIZATIONS IN USING LOCATION ANALYTICS SOLUTIONS
        • Table INTEGRATION AND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SUPPORT AND MAINTENANCE
      • NEED FOR CONSISTENT PERFORMANCE OF LOCATION ANALYTICS SOLUTIONS TO INCREASE ADOPTION OF SUPPORT AND MAINTENANCE SERVICES
        • Table SUPPORT AND MAINTENANCE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • LOCATION ANALYTICS MARKET, BY LOCATION TYPE
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION)
    • INDOOR LOCATION
      • INCREASING BUILDING SIZE AND GROWING NEED FOR PUBLIC SAFETY AND INDOOR NAVIGATIONAL GUIDANCE TO BOOST GROWTH OF LOCATION ANALYTICS MARKET
        • Table INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OUTDOOR LOCATION
      • GROWING NEED FOR LOCATION-BASED APPLICATIONS IN VARIOUS VERTICALS TO LEAD GROWTH OF LOCATION ANALYTICS MARKET
        • Table OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • LOCATION ANALYTICS MARKET, BY APPLICATION
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
    • RISK MANAGEMENT
      • LOCATION ANALYTICS SUPPORTS ENTERPRISES TO TAKE SMART RISKS FOR INCREASING BUSINESS VALUE
        • Table RISK MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • EMERGENCY RESPONSE MANAGEMENT
      • LOCATION ANALYTICS SUPPORTS EMERGENCY RESPONSE OPERATIONS ACROSS ORGANIZATIONAL, JURISDICTIONAL, AND GEOGRAPHICAL BOUNDARIES
        • Table EMERGENCY RESPONSE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • CUSTOMER EXPERIENCE MANAGEMENT
      • LOCATION ANALYTICS HELPS COMPANIES ACHIEVE EFFECTIVE MANAGEMENT OF SERVICE COSTS AND IMPROVE OPERATIONAL PROFITABILITY
        • Table CUSTOMER EXPERIENCE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • REMOTE MONITORING
      • NEED FOR EFFICIENT REMOTE MONITORING OF ASSETS IN VARIOUS VERTICALS TO INCREASE DEMAND FOR LOCATION ANALYTICS
        • Table REMOTE MONITORING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SUPPLY CHAIN PLANNING AND OPTIMIZATION
      • NEED FOR EFFECTIVE SUPPLY CHAIN MANAGEMENT TO INCREASE DEMAND FOR LOCATION ANALYTICS
        • Table SUPPLY CHAIN PLANNING AND OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • SALES AND MARKETING OPTIMIZATION
      • LOCATION ANALYTICS HELPS COMPANIES IMPROVE CAMPAIGN EXECUTION FOR ATTRACTING NEW CUSTOMERS
        • Table SALES AND MARKETING OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • LOCATION ANALYTICS MARKET, BY VERTICAL
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
    • RETAIL
      • LOCATION ANALYTICS HELPS RETAILERS ENHANCE CUSTOMER EXPERIENCE
        • Table RETAIL: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • MANUFACTURING
      • LOCATION ANALYTICS HELPS MANUFACTURING COMPANIES IMPROVE EFFICIENCY OF ORGANIZATIONS
        • Table MANUFACTURING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • NEED FOR EFFICIENT EMERGENCY RESPONSE SYSTEM AND MONITORING OF DIFFERENT ASPECTS ACROSS COUNTRIES TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS IN GOVERNMENT AND DEFENSE VERTICAL
        • Table GOVERNMENT AND DEFENSE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • RISING COMPETITION AND UNCERTAIN MARKETS TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS
        • Table MEDIA AND ENTERTAINMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • NEED FOR COST OPTIMIZATION AND EFFECTIVE ROUTES FOR FASTER EXECUTION OF VARIOUS OPERATIONS TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS
        • Table TRANSPORTATION AND LOGISTICS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • ENERGY AND UTILITIES
      • LOCATION ANALYTICS HELPS ENERGY AND UTILITY COMPANIES MONITOR PLANTS AND ASSETS IN REMOTE LOCATIONS
        • Table ENERGY AND UTILITIES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
  • LOCATION ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
      • Table NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
      • Table EUROPE: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
      • Table ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • CHINA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • MIDDLE EAST
      • AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
      • Table LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • COMPETITIVE LEADERSHIP MAPPING (GLOBAL)
      • Table EVALUATION CRITERIA
      • VISIONARY LEADERS
      • DYNAMIC DIFFERENTIATORS
      • INNOVATORS
      • EMERGING COMPANIES
    • COMPETITIVE LEADERSHIP MAPPING (STARTUP)
      • PROGRESSIVE
      • RESPONSIVE
      • DYNAMIC COMPANIES
      • STARTING BLOCKS
  • COMPANY PROFILES
    • INTRODUCTION
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ESRI
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • PITNEY BOWES
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GALIGEO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CISCO SYSTEMS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • PURPLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • GEOMOBY
    • ALTERYX, INC.
    • CLEVERANALYTICS
    • INDOORATLAS
    • LEPTON SOFTWARE
    • QUUPPA
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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