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Gamification Market by Solution (Consumer driven and Enterprise driven), Applications (Sales and Marketing), Deployment Type (On-Premises and Cloud), User Type (Large Enterprise, SMBs), Industry and Region - Global Forecast to 2020

Gamification Market by Solution (Consumer driven and Enterprise driven), Applications (Sales and Marketing), Deployment Type (On-Premises and Cloud), User Type (Large Enterprise, SMBs), Industry and Region - Global Forecast to 2020

The rising adoption of Bring Your Own Device (BYOD) among enterprises will help the gamification market grow significantly
MarketsandMarkets forecasts the global gamification market to grow from USD 1.65 billion in 2015 to USD 11.10 billion by 2020, at a CAGR of 46.3%. The speedy growth of social media is driving the gamification market. Social networks are fast becoming the norm of modern day technologies, which is evident across social media networks such as Facebook, Twitter, LinkedIn, and others and enterprise social networks. Users in regions such as North America and Europe prefer using social media websites to make purchases or to connect with the companies. This has encouraged organizations to provide online gamification techniques to customers as well as employees.

Increasing usage of gamified techniques among marketing and sales departments within organizations will create opportunities for the gamification market to grow
The usage of gamification technology has become the most important constituent for today’s organizations. For marketing activities such as advertising, marketing campaign, and branding of products as well as services, companies are providing employees with progressive marketing solutions that can help them in improving their marketing and sales programs. Gamification solutions play a vital role in the marketing field as these are demanded by organizations to motivate the marketing personnel. This helps them in increasing the number of prospective clients for the company.

Asia-Pacific (APAC) is expected to become one of the major adopters of gamification techniques by 2020
APAC is growing at a higher rate in comparison to other regions. Moreover, countries in the region, mainly Australia, Japan, China, and India, are prominently adopting technologies and solutions within the organizations for increasing profits along with employee satisfaction. Gamification can help companies in this region by providing them techniques to build goodwill in the market. The solutions such as virtual badges, reward points, and club cards are building loyalty among the customers towards the brand. Furthermore, the adoption of emerging technologies and the economic growth of countries such as India and China are driving the adoption of gamification.

Breakdown of profile of primaries.
By Company: Tier 1(17%), Tier 2 (33%) and Tier 3 (50%)
By Designation: C-level (50%), Director Level (20%), and other executives (30%)
By Region: North America (57%), Europe (14%), and APAC (29%)

The companies profiled in this report include:
Microsoft
Salesforce
Badgeville
Bunchball
Arcaris
SAP
Bigdoor Media
Gigya
FAYA
Levelelven

Introduction of Software as a Service (SaaS)-based solutions will create new opportunities in this market
In the coming five years, the growing demand of SaaS-based solutions in the gamification market will improve the offerings and create huge opportunities for growth. Many developing countries in the APAC region are showing interest and demanding SaaS-based solutions for implementing gamification solutions in their organizations.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into solutions, application market, deployment type, user type, industry verticals, and region covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different users and regions.

2. This report will help them better understand the competitors and gain more insights to better position ones business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisition and expansions. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.

3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKETS COVERED
      • YEAR
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • KEY DATA TAKEN FROM SECONDARY SOURCES
      • KEY DATA TAKEN FROM PRIMARY SOURCES
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
      • KEY INDUSTRY INSIGHTS
    • ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • Table GLOBAL GAMIFICATION MARKET SIZE AND GROWTH RATE, 2013-2020 (USD MILLION, Y-O-Y%)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE GAMIFICATION MARKET
    • GAMIFICATION MARKET
    • GAMIFICATION MARKET POTENTIAL
    • GAMIFICATION DEPLOYMENT TYPE MARKET (2015)
    • GAMIFICATION SOLUTION MARKET
    • LIFECYCLE ANALYSIS, BY REGION, 2015
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET SEGMENTATION
      • MARKET, BY SOLUTION
      • MARKET, BY APPLICATION
      • MARKET, BY DEPLOYMENT TYPE
      • MARKET, BY USER TYPE
      • MARKET, BY INDUSTRY
      • MARKET, BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table GAMIFICATION MARKET: ANALYSIS OF DRIVERS
      • RESTRAINTS
        • Table GAMIFICATION MARKET: ANALYSIS OF RESTRAINTS
      • OPPORTUNITIES
        • Table GAMIFICATION MARKET: ANALYSIS OF OPPORTUNITIES
      • CHALLENGES
        • Table GAMIFICATION MARKET: ANALYSIS OF CHALLENGES
  • INDUSTRY TRENDS
    • INTRODUCTION
    • GAMIFICATION MARKET: VALUE CHAIN ANALYSIS
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • GAMIFICATION MARKET ANALYSIS, BY SOLUTION
    • INTRODUCTION
      • Table GAMIFICATION MARKET, BY SOLUTION, 2013-2020 (USD MILLION)
    • ENTERPRISE-DRIVEN SOLUTION
      • Table ENTERPRISE-DRIVEN SOLUTION MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table ENTERPRISE-DRIVEN SOLUTION MARKET: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • CONSUMER-DRIVEN SOLUTION
      • Table CONSUMER-DRIVEN SOLUTION MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table CONSUMER-DRIVEN SOLUTION MARKET: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • GAMIFICATION MARKET ANALYSIS, BY APPLICATION
    • INTRODUCTION
      • Table GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
    • MARKETING
      • Table MARKETING: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table MARKETING: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • SALES
      • Table SALES MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table SALES: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • SUPPORT
      • Table SUPPORT MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table SUPPORT MARKET: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • PRODUCT DEVELOPMENT
      • Table PRODUCT DEVELOPMENT MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table PRODUCT DEVELOPMENT: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • HUMAN RESOURCE
      • Table HUMAN RESOURCES MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table HUMAN RESOURCE: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table OTHERS: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • GAMIFICATION MARKET ANALYSIS, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table GAMIFICATION MARKET, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
    • ON PREMISES
      • Table ON-PREMISES MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table ON-PREMISES MARKET: GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
    • CLOUD
      • Table CLOUD MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table CLOUD MARKET: GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
  • GAMIFICATION MARKET ANALYSIS, BY USER TYPE
    • INTRODUCTION
      • Table GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
    • SMALL AND MEDIUM BUSINESSES
      • Table SMALL AND MEDIUM BUSINESSES MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table SMALL AND MEDIUM BUSINESSES MARKET : GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
    • LARGE ENTERPRISE
      • Table LARGE ENTERPRISES MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table LARGE ENTERPRISES MARKET: GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • GAMIFICATION MARKET ANALYSIS, BY INDUSTRY
    • INTRODUCTION
      • Table GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ENTERTAINMENT
      • Table ENTERTAINMENT MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • MEDIA AND PUBLISHING
      • Table MEDIA AND PUBLISHING MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • E-COMMERCE
      • Table E-COMMERCE MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BFSI MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • EDUCATION
      • Table EDUCATION MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • TRAVEL AND LOGISTICS
      • Table TRAVEL AND LOGISTICS MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • GOVERNMENT
      • Table GOVERNMENT: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table OTHERS MARKET: GAMIFICATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table GAMIFICATION MARKET, BY REGION, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA : GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • Table ASIA-PACIFIC : GAMIFICATION MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: GAMIFICATION MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
      • Table ASIA-PACIFIC: GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY INDUSTRY, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2016
      • PARTNERSHIPS
        • Table PARTNERSHIPS, 2012-2015
      • ACQUISITIONS
        • Table ACQUISITION, 2011-2015
  • COMPANY PROFILE
    • INTRODUCTION
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SALESFORCE.COM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BADGEVILLE, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BUNCHBALL
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ARCARIS INC.
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAP SE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BIGDOOR, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • GIGYA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • FAYA CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LEVELELEVEN
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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