Gamification Market by Component (Solution and Services), Deployment (Cloud and On-premises), Organization Size (SMEs and Large Enterprises), Application, End-User (Enterprise-Driven and Consumer-Driven), Vertical, and Region - Global Forecast to 2025

Gamification Market by Component (Solution and Services), Deployment (Cloud and On-premises), Organization Size (SMEs and Large Enterprises), Application, End-User (Enterprise-Driven and Consumer-Driven), Vertical, and Region - Global Forecast to 2025

The growing need to drive employee engagement via offering rewards and recognition drives the market
Gamification is acting as an increasing trend of employee engagement that helps employees reach specific goals and objectives. The employee plays a game that offers points, status, and rewards with improving the skills and achieving goals or objectives of the company. Gamification provides rewards and recognition to the employees in the organization, makes them visible in the organization network, and boosts their confidence. The gamification market size is projected to grow from USD 9.1 billion in 2020 to USD 30.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 27.4% during the forecast period. The major factors driving the growth of the gamification market include rewards and recognition to employees over performance to boost employee engagement, provision of lucrative offers to the customers and consumers, and gamification yielding higher Return on Investment (RoI).

Education segment to hold the largest market share during the forecast period
Based on vertical, the education segment of the gamification market is projected to hold the largest market share during the forecast period. The education sector is becoming one of the fastest technology adopting industries and has shown wide adoption of gamification solutions in learning. This sector is implementing advanced technologies to provide better facilities in Learning Management System/Learning Content Management System (LMS/LCMS), Student Information System (SIS), test and assessment, collaboration, and eContent. This sector is substantially adopting gamification techniques to make education and learning more effective. Gamified solutions are used to motivate and improve the productivity of trainers as well as of students excitingly and innovatively by providing leader boards, earned badges, point collections, and milestone achievement, among others. Gamification helps people have fun-loving training sessions that can be provided for academic education as well as for corporate training in organizations. Organizations can use gamification to boost their employee onboarding process and their learning and development throughout their career.

SMEs segment to record a higher market share in 2020
The rising usage of cloud for the deployment of gamification solutions has led to the increasing adoption of these solutions among Small and Medium-sized Enterprises (SMEs). The gamification solutions are high in cost and are involved in nature. However, the availability of these solutions on the cloud has reduced this problem of cost as cloud-based solutions are less expensive compared to the on-premises solutions. SMEs have to focus on their budget constraints; so, they prefer cloud-based solutions available in the market. The SME criteria may also be based upon various metrics such as revenue generated and ownership structure. These organizations have one or more full-time employees dedicated to managing their data and IT infrastructure. Cloud-based solutions are developed, keeping in mind the limited budget of SMEs.

Cloud segment to hold more significant market share during the forecast period
The increasing usage of the internet, along with the high adoption of innovative technologies such as web, mobile, and social media, has supplemented the growth of cloud-based gamification techniques. Organizations are demanding enterprise- and consumer-based gamification solutions to encourage employees and strengthen their marketing endeavors. However, these solutions are high in cost and offer limited scalability. This helps companies to adopt cloud-based gamification solutions. These cloud-based solutions deliver all the benefits at a condensed price as it does not involve a high upfront cost. Moreover, these cloud-based services include reduced licensing costs, the ability to cut out unnecessary Information Technology (IT) staff, focus on maintenance, and flexibility in the expansion of businesses. However, to implement cloud model deployment, enterprises need to analyze the benefits of their existing set-up as well as those that a cloud-based service can give them.

North America to record the highest market share in the gamification market in 2020
The North America region has been a predominately receptive market toward the adoption of gamification solutions. There has been an extensive usage of the internet to connect with various channel partners and clients among enterprises. The high adoption of customer-based solutions and enterprise-based solutions are driving the gamification market in North America. Moreover, in this region, countries such as the US and Canada are adopting gamification solutions to enrich their marketing activities with better advertising, customer interaction, and branding and selling. Furthermore, the rising demand for cloud-based gamified solutions among enterprises due to its low implementation cost has helped the gamification market to grow at a significant pace. Presently, the gamification market in North America is contributing a large portion of revenue as compared to the other regions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the gamification market.
By Company Type: Tier 1 – 35%, Tier 2 – 40%, and Tier 3 – 25%
By Designation: C-level – 45%, Directors – 30%, and Others – 25%
By Region: North America – 40%, Europe – 30%, APAC – 20%, and RoW– 10%

Key market players profiled in this report include Microsoft (US), SAP (Germany), BI WORLDWIDE (US), Verint (US) Aon (UK), Hoopla (US), Centrical (US), Mambo.IO (UK), MPS Interactive Systems (India), Influitive (Canada), LevelEleven (US), Ambition (US), Axonify Inc. (Canada), Gamifier (Latin America), IActionable (US), Khoros (US), Scrimmage (US), Xoxoday (India), Tango Card (US), and NIIT (US). These players have adopted various growth strategies, such as partnerships and new service launches, to expand their presence further in the gamification market and broaden their customer base.

Research coverage
The market study covers the gamification market across different segments. It aims at estimating the market size and the growth potential of this market across by component (solution and services), deployment (cloud and on-premises), organization size (SMEs and large enterprises), application, end-user (enterprise-driven and consumer-driven), vertical, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall gamification market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • ASSUMPTIONS FOR THE STUDY
      • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
    • Table GLOBAL GAMIFICATION MARKET SIZE, 2018-2025 (USD MILLION)
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE GAMIFICATION MARKET
    • ASIA PACIFIC GAMIFICATION MARKET, BY COMPONENT AND COUNTRY
    • GAMIFICATION MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • OPPORTUNITIES
      • CHALLENGES
    • USE CASES
      • USE CASE 1: BUNCHBALL
      • USE CASE 2: BUNCHBALL
      • USE CASE 3: AXONIFY
      • USE CASE 4: THE OCTALYSIS GROUP
      • USE CASE 5: CENTRICAL
  • GAMIFICATION MARKET, BY COMPONENT
    • INTRODUCTION
      • COMPONENT: GAMIFICATION MARKET DRIVERS
        • Table GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • SOLUTION
      • Table SOLUTION: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • SERVICES
      • Table SERVICES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • GAMIFICATION MARKET, BY DEPLOYMENT
    • INTRODUCTION
      • DEPLOYMENT: GAMIFICATION MARKET DRIVERS
        • Table GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
    • CLOUD
      • Table CLOUD: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • GAMIFICATION MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • ORGANIZATION SIZE: GAMIFICATION MARKET DRIVERS
        • Table GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • GAMIFICATION MARKET, BY VERTICAL
    • INTRODUCTION
      • VERTICAL: GAMIFICATION MARKET DRIVERS
        • Table GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
    • EDUCATION
      • Table EDUCATION: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • RETAIL
      • Table RETAIL: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TELECOM
      • Table TELECOM: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • IT AND ITES
      • Table IT AND ITES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • HOSPITALITY
      • Table HOSPITALITY: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • OTHERS
      • Table OTHERS: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • GAMIFICATION MARKET, BY END-USER
    • INTRODUCTION
    • ENTERPRISE-DRIVEN
    • CONSUMER-DRIVEN
  • GAMIFICATION MARKET, BY APPLICATION
    • INTRODUCTION
    • MARKETING
    • SALES
    • SUPPORT
    • PRODUCT DEVELOPMENT
    • HUMAN RESOURCES
    • OTHER APPLICATIONS
  • GAMIFICATION MARKET, BY REGION
    • INTRODUCTION
      • REGION: GAMIFICATION MARKET DRIVERS
        • Table GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table NORTH AMERICA: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
      • UNITED STATES
        • Table UNITED STATES: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table UNITED STATES: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table UNITED STATES: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • CANADA
        • Table CANADA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table CANADA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table CANADA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • EUROPE
      • Table EUROPE: GAMIFICATION MARKET SZE, BY COMPONENT, 2018-2025 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
      • Table EUROPE: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table EUROPE: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table EUROPE: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table EUROPE: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table EUROPE: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
      • UNITED KINGDOM
        • Table UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • GERMANY
        • Table GERMANY: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table GERMANY: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table GERMANY: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • FRANCE
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
      • CHINA
        • Table CHINA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table CHINA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table CHINA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • JAPAN
        • Table JAPAN: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table JAPAN: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table JAPAN: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
      • UNITED ARAB EMIRATES
        • Table UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • SOUTH AFRICA
        • Table SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • KINGDOM OF SAUDI ARABIA
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
      • Table LATIN AMERICA: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
      • BRAZIL
        • Table BRAZIL: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table BRAZIL: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table BRAZIL: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • MEXICO
        • Table MEXICO: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table MEXICO: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
        • Table MEXICO: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • COMPETITIVE LEADERSHIP MAPPING
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
    • STRENGTH OF PRODUCT PORTFOLIO
    • BUSINESS STRATEGY EXCELLENCE
  • COMPANY PROFILES
    • INTRODUCTION
    • MICROSOFT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
    • SAP
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
    • BI WORLDWIDE (BUNCHBALL)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
    • VERINT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
    • AON (CUT-E GMBH)
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • SWOT ANALYSIS
    • HOOPLA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
    • CENTRICAL
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • MAMBO.IO
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • MPS INTERACTIVE SYSTEMS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • INFLUITIVE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
    • LEVELELEVEN
    • AMBITION
    • AXONIFY
    • GAMIFIER
    • IACTIONABLE
    • KHOROS
    • SCRIMMAGE
    • XOXODAY
    • TANGO CARD
    • NIIT
    • RIGHT-TO-WIN
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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