Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to 2020
Rising Budgetary Expenditure and Adoption of Cloud Platform driving the growth
MarketsandMarkets forecasts the global EMS market to grow from USD 5.44billion in 2015 to USD 9.28billion by 2020, at a Compound Annual Growth Rate (CAGR) of 11.3%. The rising budgetary expenditure on events, proliferated use of smartphones and increasing adoption of cloud platform are the factors driving the growth in this market.
Services to grow at a higher rate during the forecast period
The EMS market is broadly divided into software and service and services are expected to grow at a higher rate. Analytics software is one of the fastest-growing software in the EMS market. Managed services are expected to grow at the highest rate while professional services are expected to account for a majority share in the EMS market in 2015. Deployment and integration services are always in demand for the ease of operation.
The North American region is expected to be the largest revenue generator region for EMS vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies like Canada and the U.S. and because of the focus on innovations obtained from R&D and technology. The APAC region is the fastest-growing region in the EMS market. The market growth in developing regions such as APAC and the MEA is due to the rapid adoption of emerging trends such as mobility and cloud. MEA and LA regions are leveraging the benefits of cost effective cloud solution, thereby expected to increase their EMS spending.
The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2 and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors and executives from various key organizations operating in the satellite marketplace. The primary interviews were conducted worldwide covering regions North America, Europe, and APAC.
The report includes the study of key players which includes Cvent, Active Networks, Xing Events, Ungerboeck, etouches, DEA, Certain, Inc., Lanyon and Zerista and other key innovators like RegPoint Solutions, Eventzilla and SocialTables.
The report provides a picture on how EMS components are used across various regions, organizational size and verticals. The report aims at estimating the market size and future growth potential of this market across segments like components, software, service, deployment mode, organization size, verticals, and regions. Furthermore, the report also includes in-depth competitive analysis of the key players in the EMS market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
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