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Data Masking Market by Data Masking Type (Static and Dynamic), Component (Software and Services), Deployment Type, Organization Size, Business Function (Finance, Marketing & Sales, Operations, and Legal), Vertical, and Region - Global Forecast to 2022

Data Masking Market by Data Masking Type (Static and Dynamic), Component (Software and Services), Deployment Type, Organization Size, Business Function (Finance, Marketing & Sales, Operations, and Legal), Vertical, and Region - Global Forecast to 2022

“Dynamic business natures and explosion of business data volumes are expected to drive the data masking market growth”
The global data masking market size is expected to grow from USD 384.8 million in 2017 to USD 767.0 million by 2022, at a Compound Annual Growth Rate (CAGR) of 14.8%. Rise in organizational data volume, compliance with privacy regulations, and protecting data from unnecessary internal exposure and external service providers are some of the factors that have significantly fueled the growth of the data masking market. However, limited efficiencies to hide all the content of the data, is one of the major restraining factors for the data masking market.

“Finance as a business function is expected to hold the largest market size during the forecast period”
Considering the significant demand among the enterprise for securing their finance-related data, need for data masking and better security solutions are expected to play a major role in the expansion of this market. Data-driven finance has enforced accounts department in every organization to store and maintain financial data which comprises huge monetary transactions, which if leaked, the company is likely to face issues with its reputation and monetary losses in the market, and also with regulatory directives such as PCI DSS, HIPAA, along with other enforced laws. This can be considered as the major factor for the growth of data masking market in this business function.

“Asia Pacific (APAC) is projected to grow at the highest rate during the forecast period”
The data masking market growth in the APAC region has started to gain momentum and is expected to witness the highest growth rate in the coming years. The rapid digitization among developing countries such as India, China, and Singapore has resulted in the production of the bulk of unstructured data. The region has shown unexplored potential in the higher adoption of data security solutions, which can be attributed to the evolving regulations that are encouraging many multi-national operators to enter this market for business expansion. Furthermore, increasing awareness has attributed to the continuous emphasis of companies in improving customer service to drive competitive differentiation and revenue growth. This is one of the major factor driving the adoption of data masking solutions in this region

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is given below:
• By Company: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
• By Designation: C-level: 30%, Director level: 45%, and Others: 25%
• By Region: North America: 48%, Europe: 30%, and APAC: 22%

The key vendors profiled in the report are as follows:
1. IBM Corporation (US)
2. Informatica (US)
3. CA Technologies, Inc. (US)
4. Solix Technologies, Inc. (US)
5. Innovative Routines International, Inc. (US)
6. Oracle Corporation(US)
7. Deplhix (US)
8. MENTIS (US)
9. Micro Focus (US)
10. Compuware Corporation (US)
11. Ekobit d.o.o. (Croatia)
12. ARCAD Software (France)

Research Coverage
The report segments the data masking market based on data masking type, which is segmented into static data masking and dynamic data masking. It is then segmented by components which are further segmented into software and services. Services are further categorized into managed services and professional services. Under professional services, the report is further segmented into support and maintenance, and consulting services. Based on deployment type, the market is segmented into on-premises and cloud. Under organization size, it is segmented into Small and Medium-Sized Enterprises (SMEs) and large enterprises. Further, under industry verticals, the market includes retail and eCommerce, manufacturing, government and defense, healthcare and life sciences, telecommunications and IT, media and entertainment, Banking, Financial Services, and Insurance (BFSI), and others (logistics and transportation, travel and hospitality, and utilities). The regions are segmented into North America, Europe, APAC, Middle East and Africa (MEA), and Latin America.

Reasons to buy the report
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the data masking market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different industry verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches/developments; partnerships and collaborations; mergers and acquisitions; and expansions


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
    • Table DATA MASKING MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE DATA MASKING MARKET
    • DATA MASKING MARKET, BY REGION
    • DATA MASKING MARKET, BY REGION AND VERTICAL
  • MARKET OVERVIEW
    • INTRODUCTION
      • MARKET DYNAMICS
    • INDUSTRY TRENDS
      • DATA MASKING USE CASES
    • REGULATORY IMPLICATIONS
      • INTRODUCTION
      • SARBANES-OXLEY ACT OF 2002
      • GENERAL DATA PROTECTION REGULATION (GDPR)
      • BASEL
      • GOVERNANCE, RISK, AND COMPLIANCE
      • HIPAA/HITECH
    • BEST PRACTICES TO BE FOLLOWED DURING DATA MASKING
  • DATA MASKING MARKET, BY DATA MASKING TYPE
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY DATA MASKING TYPE, 2015-2022 (USD MILLION)
    • STATIC
      • Table STATIC: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
    • DYNAMIC
      • Table DYNAMIC: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
  • DATA MASKING MARKET, BY BUSINESS FUNCTION
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
    • FINANCE
      • Table FINANCE: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OPERATIONS
      • Table OPERATIONS: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MARKETING AND SALES
      • Table MARKETING AND SALES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • HUMAN RESOURCES
      • Table HUMAN RESOURCES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • LEGAL
      • Table LEGAL: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DATA MASKING MARKET, BY COMPONENT
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SERVICES
      • Table SERVICES: DATA MASKING MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
      • Table SERVICES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table CONSULTING SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DATA MASKING MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CLOUD
      • Table CLOUD: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DATA MASKING MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DATA MASKING MARKET, BY VERTICAL
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • Table HEALTHCARE AND LIFE SCIENCES: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TELECOMMUNICATIONS AND IT
      • Table TELECOMMUNICATIONS AND IT: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • Table GOVERNMENT AND DEFENSE: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DATA MASKING MARKET, BY REGION
    • INTRODUCTION
      • Table DATA MASKING MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • NORTH AMERICA
      • BY COUNTRY
      • BY DATA MASKING TYPE
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY DATA MASKING TYPE, 2015-2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
      • BY COMPONENT
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • BY SERVICE
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT TYPE
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY VERTICAL
        • Table NORTH AMERICA: DATA MASKING MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • EUROPE
      • BY COUNTRY
      • BY DATA MASKING TYPE
        • Table EUROPE: DATA MASKING MARKET SIZE, BY DATA MASKING TYPE, 2015-2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table EUROPE: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
      • BY COMPONENT
        • Table EUROPE: DATA MASKING MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • BY SERVICE
        • Table EUROPE: DATA MASKING MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT TYPE
        • Table EUROPE: DATA MASKING MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table EUROPE: DATA MASKING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY VERTICAL
        • Table EUROPE: DATA MASKING MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • ASIA PACIFIC
      • BY COUNTRY
      • BY DATA MASKING TYPE
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY DATA MASKING TYPE, 2015-2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
      • BY COMPONENT
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • BY SERVICE
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT TYPE
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY VERTICAL
        • Table ASIA PACIFIC: DATA MASKING MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • LATIN AMERICA
      • BY COUNTRY
      • BY DATA MASKING TYPE
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY DATA MASKING TYPE, 2015-2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
      • BY COMPONENT
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • BY SERVICE
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT TYPE
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY VERTICAL
        • Table LATIN AMERICA: DATA MASKING MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • BY REGION
      • BY DATA MASKING TYPE
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY DATA MASKING TYPE, 2015-2022 (USD MILLION)
      • BY BUSINESS FUNCTION
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION)
      • BY COMPONENT
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • BY SERVICE
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • BY DEPLOYMENT TYPE
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • BY ORGANIZATION SIZE
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • BY VERTICAL
        • Table MIDDLE EAST AND AFRICA: DATA MASKING MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET STANDING, BY KEY PLAYER
      • Table PROMINENT PLAYERS IN THE DATA MASKING MARKET
    • COMPETITIVE SCENARIO
      • NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATION
        • Table NEW PRODUCT LAUNCHES AND PRODUCT UPGRADATIONS, 2016-2017
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2015-2017
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2015-2017
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2017
  • COMPANY PROFILES
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • INFORMATICA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • CA TECHNOLOGIES
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SOLIX
      • BUSINESS OVERVIEW
      • PRODUCT AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IRI
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • DELPHIX
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MENTIS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICRO FOCUS
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • MNM VIEW
    • COMPUWARE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • MNM VIEW
    • KEY INNOVATORS
      • EKOBIT
      • ARCAD SOFTWARE
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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