
Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027
Description
Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027
The customer data platform market size is to grow from USD 4.8 billion in 2022 to USD 19.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period.
Services segment to have a higher CAGR during forecast period
Based on services, the customer data platform market has been segmented into consulting and support, and maintenance services. These services help organizations modernize their marketing operations. It includes the support offered by CDP vendors to assist their customers in using and maintaining CDP solutions efficiently. With customer data increasing daily, organizations are increasingly adopting CDP services to address marketing requirements in continuously evolving customer demand across the globe.
Cloud segment to have highest CAGR during forecast period
Based on deployment modes, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based CDP facilitates various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations.
Large enterprises segment to hold higher CAGR during forecast period
The customer data platform market has been segmented by organization size into large enterprises and SMEs. The adoption of CDPs in large enterprises is expected to grow due to the huge inflow of customer data from multiple channels and the need to generate actionable insights from customer data.
Among regions, Asia Pacific to hold the highest CAGR during forecast period
Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer data platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India, and Australia have displayed ample growth opportunities in the customer data platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.
By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%
The report includes studying key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US),Twilio Segement (US),Cloudera(US) Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).
Research Coverage
The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The customer data platform market size is to grow from USD 4.8 billion in 2022 to USD 19.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period.
Services segment to have a higher CAGR during forecast period
Based on services, the customer data platform market has been segmented into consulting and support, and maintenance services. These services help organizations modernize their marketing operations. It includes the support offered by CDP vendors to assist their customers in using and maintaining CDP solutions efficiently. With customer data increasing daily, organizations are increasingly adopting CDP services to address marketing requirements in continuously evolving customer demand across the globe.
Cloud segment to have highest CAGR during forecast period
Based on deployment modes, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based CDP facilitates various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations.
Large enterprises segment to hold higher CAGR during forecast period
The customer data platform market has been segmented by organization size into large enterprises and SMEs. The adoption of CDPs in large enterprises is expected to grow due to the huge inflow of customer data from multiple channels and the need to generate actionable insights from customer data.
Among regions, Asia Pacific to hold the highest CAGR during forecast period
Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer data platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India, and Australia have displayed ample growth opportunities in the customer data platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.
By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%
The report includes studying key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US),Twilio Segement (US),Cloudera(US) Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).
Research Coverage
The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
335 Pages
- STUDY OBJECTIVES
- MARKET DEFINITION
- MARKET SCOPE
- CURRENCY CONSIDERED
- STAKEHOLDERS
- SUMMARY OF CHANGES
- RESEARCH DATA
- MARKET BREAKUP AND DATA TRIANGULATION
- MARKET SIZE ESTIMATION
- MARKET FORECAST
- MICRO QUADRANT RESEARCH METHODOLOGY
- COMPANY EVALUATION MATRIX METHODOLOGY
- STARTUP/SMES EVALUATION MATRIX METHODOLOGY
- ASSUMPTIONS
- LIMITATIONS
- CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2016-2021 (USD MILLION, Y-O-Y%)
- CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2022-2027 (USD MILLION, Y-O-Y%)
- CUSTOMER DATA PLATFORM MARKET: RECESSION IMPACT
- BRIEF OVERVIEW OF CUSTOMER DATA PLATFORM MARKET
- CUSTOMER DATA PLATFORM MARKET: TOP THREE VERTICALS, 2022-2027
- CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022
- NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION AND VERTICAL, 2022
- INTRODUCTION
- MARKET DYNAMICS
- EVOLUTION: CUSTOMER DATA PLATFORM
- ARCHITECTURE: CUSTOMER DATA PLATFORM
- ECOSYSTEM: CUSTOMER DATA PLATFORM
- VALUE CHAIN ANALYSIS
- SUPPLY CHAIN ANALYSIS
- TECHNOLOGY ANALYSIS
- CASE STUDY ANALYSIS
- PATENT ANALYSIS
- PORTER'S FIVE FORCES ANALYSIS
- CUSTOMER DATA PLATFORM MARKET: TRENDS IMPACTING BUYERS
- REGULATORY IMPLICATIONS
- TARIFF AND REGULATORY LANDSCAPE
- PRICING MODEL ANALYSIS
- KEY STAKEHOLDERS & BUYING CRITERIA
- INTRODUCTION
- PLATFORMS
- SERVICES
- INTRODUCTION
- CLOUD
- ON-PREMISES
- INTRODUCTION
- SMALL & MEDIUM-SIZED ENTERPRISES
- LARGE ENTERPRISES
- INTRODUCTION
- PERSONALIZED RECOMMENDATIONS
- PREDICTIVE ANALYTICS
- CUSTOMER RETENTION & ENGAGEMENT
- SALES & MARKETING DATA SEGMENTATION
- RISK & COMPLIANCE MANAGEMENT
- OTHER APPLICATIONS
- INTRODUCTION
- ACCESS
- ANALYTICS
- CAMPAIGN
- INTRODUCTION
- WEB
- SOCIAL MEDIA
- SMARTPHONE
- STORE
- CALL CENTER
- OTHER DATA CHANNELS
- INTRODUCTION
- BFSI
- RETAIL & ECOMMERCE
- MEDIA & ENTERTAINMENT
- TRAVEL & HOSPITALITY
- TELECOM & IT
- HEALTHCARE & LIFE SCIENCES
- OTHER VERTICALS
- INTRODUCTION
- NORTH AMERICA
- EUROPE
- ASIA PACIFIC
- MIDDLE EAST & AFRICA
- LATIN AMERICA
- OVERVIEW
- STRATEGIES ADOPTED BY KEY PLAYERS
- REVENUE ANALYSIS
- MARKET SHARE ANALYSIS
- MARKET EVALUATION FRAMEWORK
- COMPANY EVALUATION QUADRANT
- COMPETITIVE BENCHMARKING
- STARTUP/SME EVALUATION QUADRANT
- STARTUP/SMES COMPETITIVE BENCHMARKING
- COMPETITIVE SCENARIO AND TRENDS
- INTRODUCTION
- KEY PLAYERS
- OTHER KEY PLAYERS
- INTRODUCTION
- CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2026
- CUSTOMER ANALYTICS MARKET - GLOBAL FORECAST TO 2025
- RETAIL ANALYTICS MARKET - GLOBAL FORECAST TO 2025
- DISCUSSION GUIDE
- KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
- CUSTOMIZATION OPTIONS
- RELATED REPORTS
- AUTHOR DETAILS
Pricing
Currency Rates
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