E-Commerce Packaging Market Product Type (Boxes, Mailers, Tapes, Protective Packaging) By Material (Corrugated Boards, Paper & Paperboards, Plastics), End-use Industry (Electronics, F&B, Apparel, Cosmetics) & Region - Global Forecast to 2030

The e-commerce packaging market is projected to be USD 79.83 billion in 2025 and is expected to reach USD 114.33 billion by 2030, at a CAGR of 7.45% during the forecast period. The e-commerce packaging market is poised for rapid growth, primarily driven by an increase in e-commerce sales, rising demand for food & beverages, technological advancements in packaging, the adoption of sustainable and eco-friendly packaging solutions, and the increasing use of the internet and smartphones.

“The mailers segment is predicted to be the fastest-growing market during the forecast period.”

The mailers segment will account for the largest percentage of the increase in the e-commerce packaging market. The fastest-growing product in e-commerce is mailer packaging. This is because mailers are perfect for the trend of smaller, lighter, and more frequent online shopping. As more consumers purchase items online, such as clothing, accessories, cosmetics, books, electronics, and pharmaceuticals, brands are increasingly choosing mailers. They help reduce shipping costs by lowering the size and weight of packages and using less material. Poly mailers, paper mailers, cushioned mailers, and padded envelopes occupy less storage space, can be shipped quickly, and integrate well with automated packaging systems for high-volume e-commerce.

“The paperboard segment is projected to be the second largest segment during the forecast period.”

The second-largest portion of e-commerce packaging is paperboard materials, due to the perfect combination of strength, sustainability, and cost efficiency that makes it a suitable fit for the fast transition towards environmentally friendly and brand-building packaging. Paperboard is a lightweight and low-weight material that is also strong enough to be used in a wide variety of products, such as clothing, beauty products, books, and small electronic devices, where full corrugated strength is not required. It also boasts excellent printability, allowing brands to utilize high-quality graphics to engage customers and create memorable unboxing experiences, which is a key differentiator in online retail.

“The apparel & accessories segment market is expected to have the second-largest growth during the forecast period.”

The second-largest market for e-commerce packaging is apparel and accessories, due to the fast-paced online purchasing rate of fashion and a high number of orders per customer. Apparel, shoes, and accessories are lightweight, easy to transport, and are often purchased in bulk or as impulse buys; thus, they are frequently shipped in bulk. Although apparel is less sensitive, it still requires protective but cost-effective packaging, including poly mailers, paper mailers, and corrugated boxes for high-end products, as well as designs that facilitate returns.

“In terms of value, the Asia Pacific e-commerce packaging market is projected to grow at the highest CAGR during the forecast period.”

Asia Pacific is witnessing the fastest growth in e-commerce packaging due to its large population, growing middle class, and rapidly increasing online shopping, especially in China, India, Indonesia, and Southeast Asia. The increasing availability of smartphones and internet access is bringing millions of new digital consumers online each year, resulting in higher shipment volumes across all categories. The region also offers growth opportunities through strong investments in logistics networks, last-mile delivery, and fulfillment automation. These factors increase the need for reliable and scalable packaging formats.

By Company Type: Tier 1: 25%, Tier 2: 42%, and Tier 3: 33%

By Designation: C-level Executives: 20%, Directors: 30%, and Other Designations: 50%

By Region: North America: 20%, Europe: 10%, Asia Pacific: 40%, South America: 10%, and Middle East & Africa 20%

Notes: Other designations include sales, marketing, and product managers.

Tier 1: >USD 1 Billion; Tier 2: USD 500 million–1 Billion; and Tier 3:

Companies Covered: International Paper (US), Amcor (Australia), Smurfit Westrock (Ireland), Mondi Group (UK), Rengo Co., Ltd. (Japan), Sonoco Products Company (US), CCL Industries (Canada), H.B. Fuller (US), Sealed Air Corporation (US), and Stora Enso Oyj (Finland) among others are covered in the report.

The study includes an in-depth competitive analysis of these key players in the e-commerce packaging market, with their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the e-commerce packaging market based on product type (boxes, mailers, tapes, labels, protective packaging, and other product types), materials (plastic, paper & paperboard, corrugated boards, and other materials), end-use industry (electronics & electrical, apparel & accessories, personal care & cosmetics, food & beverages, pharmaceuticals, industrial goods, and others), and region (Asia Pacific, North America, Europe, South America, and Middle East & Africa). The report’s scope encompasses detailed information regarding the drivers, restraints, challenges, and opportunities that influence the growth of the e-commerce packaging market. A detailed analysis of key industry players has been conducted to provide insights into their business overview, products offered, and key strategies, including partnerships, collaborations, product launches, expansions, and acquisitions, associated with the e-commerce packaging market. This report covers a competitive analysis of upcoming startups in the e-commerce packaging market ecosystem.

Reasons to Buy the Report

The report will provide market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall e-commerce packaging market and its subsegments. This report will help stakeholders understand the competitive landscape, gain deeper insights into positioning their businesses more effectively, and develop suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following points:

• Analysis of key drivers (increase in e-commerce sales, rising demand for food & beverages, technological advancements in packaging, sustainable and eco-friendly packaging solutions, increasing use of internet and smartphones), restraints (lack of appropriate infrastructure), opportunities (emergence of social media platforms, brand identity creation using e-commerce packaging, rise in social commerce), and challenges (adverse effects of plastics on the environment, competitive market for high-quality packaging solutions, rising packaging rules, regulations, and standards).
• Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and product & service launches in the e-commerce packaging market.
• Market Development: Comprehensive information about profitable markets – the report analyzes the e-commerce packaging market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the e-commerce packaging market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as International Paper (US), Amcor (Australia), Smurfit Westrock (Ireland), Mondi Group (UK), Rengo Co., Ltd. (Japan), Sonoco Products Company (US), CCL Industries (Canada), H.B. Fuller (US), Sealed Air Corporation (US), and Stora Enso Oyj (Finland).

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