Cognitive Services Market by Technology, Service Type, Deployment Mode, Application, End-User, Vertical (BFSI, Healthcare, Retail, IT and Telecommunication, Government and Education, Manufacturing), and Region - Global Forecast to 2023

Cognitive Services Market by Technology, Service Type, Deployment Mode, Application, End-User, Vertical (BFSI, Healthcare, Retail, IT and Telecommunication, Government and Education, Manufacturing), and Region - Global Forecast to 2023

The cognitive services market is projected to grow at a CAGR of 42.6 % during the forecast period
MarketsandMarkets expects the global cognitive services market to grow from USD 2.59 billion in 2018 to USD 15.28 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 42.6% during the forecast period. The growing use of cognitive services across various industries and increasing demand for intelligent APIs to build smarter applications is expected provide the opportunities for the cognitive services market. However, stringent external regulations across regions restrict end-user verticals from sharing customers’ data with cognitive service providers, which may hinder the growth of the cognitive services market.

The marketing analysis application is expected to have the largest market size during the forecast period
The use of cognitive services across various applications such as sales and marketing, campaign management, customer segmentation, and investment prediction is becoming crucial. Cognitive services in these application areas generate quality results. Also, cognitive services are helpful in analyzing customer behavior and purchase pattern to formulate growth strategies and enhance customer experience. Therefore, data analysis becomes critical to generate marketing leads and reach out to the prospective clients. Here, cognitive services are expected to play an important role in marketing analysis applications.

The BFSI vertical is expected to have the largest market size during the forecast period
Banking, Financial Services, and Insurance (BFSI) is a data-driven industry that constantly focuses on enhancing customer experience. The adoption of cognitive services can help the BFSI vertical analyze large volumes of transaction data, customer profiles, and other such data, to formulate customer engagement strategies. Along with that, cognitive services can help the BFSI vertical solve challenges related to risk and fraud management, credit decisioning, customer engagement, and many more. Therefore, the use of cognitive services is expected to grow in the BFSI vertical to leverage the benefits offered by the services and enhance overall operational efficiency.

North America is expected to have the largest market size in the cognitive services market during the forecast period
Among regions, North America is expected to have the largest market size in the cognitive services market during the forecast period. The North American region has shown growing investment in cognitive technologies and the major initiatives taken for the growth of the cognitive services have their origin in this region. Therefore, potential growth is expected in the region during the forecast period. The Small and Medium-sized Enterprise (SMEs) and large organizations in the region have started taking advantage of cognitive services to make business processes more intelligent, solve various business challenges, and enhance decision making.. .

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the cognitive services market.
By Company Type: Tier 1: 24%, Tier 2: 40%, and Tier 3: 36%
By Designation: C-Level Executives: 28%, Directors: 34%, and Others: 38%
By Region: North America: 38%, Europe: 32%, and APAC: 30%
The report includes the study of the key players offering cognitive services and Platforms-as-a-Service (PaaS). The major cognitive service vendors include IBM (US), Microsoft (US), AWS (US), Google (US), TCS (India), Baidu (China), Apple (US), Nuance Communications (US), Qualcomm Technologies (US), and SAS Institute (US). The report includes an in-depth competitive analysis of these key cognitive services market players, along with their company profiles, which include business overviews, product offerings, recent developments, and market strategies.

Research Coverage
The cognitive services market has been segmented by technology, service type, deployment mode, application, end-user, vertical, and region. The technology segment is further segmented into machine learning and deep learning, and natural language processing. The service type segment includes knowledge management, data transformation, cloud and web-based application programming interface, data integration and cognitive automation, cognitive risk intelligence, consulting and advisory, training and support, communication monitoring, and others (text analytics, video analytics, audio analytics, image analytics, and digital assistance). The application segments are marketing analysis, predictive maintenance, supply chain management, quality management investigation and recommendation, safety and security management, diagnosis and treatment system, and others (automated customer services agent, autonomous governance, and real-time analysis). On the basis of deployment types, the cognitive services market has been divided into cloud and on-premises deployments. On the basis of end-users, the enterprise cognitive services market has been divided into SMEs and large enterprises. On the basis of verticals, cognitive services market has been segmented into BFSI, healthcare, retail, IT and Telecommunications, government and education, manufacturing, and others (travel and tourism, aerospace and defense, and oil and gas), Finally, on the basis of regions, the cognitive services market has been segmented into North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).

The report will help the market leaders and new entrants in the cognitive services market in the following ways:
1. The report segments the market into various subsegments; hence, it covers the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across various verticals and regions.
2. The report helps in understanding the overall growth of the market. It provides information on the key market drivers, restraints, challenges, and opportunities.
3. The report helps in understanding the competitors better and gaining more insights to strengthen their position in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE COGNITIVE SERVICES MARKET
    • COGNITIVE SERVICES MARKET: TOP 3 VERTICALS
    • COGNITIVE SERVICES MARKET, TOP 3 APPLICATIONS AND REGIONS
    • MARKET INVESTMENT SCENARIO
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • COGNITIVE SERVICES MARKET: USE CASES
      • INTRODUCTION
  • COGNITIVE SERVICES MARKET, BY TECHNOLOGY
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY, 2016-2023 (USD MILLION)
    • MACHINE LEARNING AND DEEP LEARNING
      • FACIAL RECOGNITION
      • EMOTION DETECTION
        • Table MACHINE LEARNING AND DEEP LEARNING: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NATURAL LANGUAGE PROCESSING
      • Table NATURAL LANGUAGE PROCESSING: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • COGNITIVE SERVICES MARKET, BY SERVICE TYPE
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
    • CLOUD AND WEB-BASED APPLICATION PROGRAMMING INTERFACE
      • Table CLOUD AND WEB-BASED APPLICATION PROGRAMMING INTERFACE: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016- 2023 (USD MILLION)
    • DATA TRANSFORMATION
      • Table DATA TRANSFORMATION: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • KNOWLEDGE MANAGEMENT
      • Table KNOWLEDGE MANAGEMENT: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • DATA INTEGRATION AND COGNITIVE AUTOMATION
      • Table DATA INTEGRATION AND COGNITIVE AUTOMATION: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • COGNITIVE RISK INTELLIGENCE
      • Table COGNITIVE RISK INTELLIGENCE: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CONSULTING AND ADVISORY
      • Table CONSULTING AND ADVISORY: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TRAINING AND SUPPORT
      • Table TRAINING AND SUPPORT: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • COMMUNICATION MONITORING
      • Table COMMUNICATION MONITORING: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • COGNITIVE SERVICES MARKET, BY DEPLOYMENT MODE
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
    • CLOUD
      • Table CLOUD: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • COGNITIVE SERVICES MARKET, BY APPLICATION
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
    • MARKETING ANALYSIS
      • Table MARKETING ANALYSIS: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • PREDICTIVE MAINTENANCE
      • Table PREDICTIVE MAINTENANCE: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SUPPLY CHAIN MANAGEMENT
      • Table SUPPLY CHAIN MANAGEMENT: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • QUALITY MANAGEMENT INVESTIGATION AND RECOMMENDATION
      • Table QUALITY MANAGEMENT INVESTIGATION AND RECOMMENDATION: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SAFETY AND SECURITY MANAGEMENT
      • Table SAFETY AND SECURITY MANAGEMENT: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • DIAGNOSIS AND TREATMENT SYSTEM
      • Table DIAGNOSIS AND TREATMENT SYSTEM: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • COGNITIVE SERVICES MARKET, BY END-USER
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY END-USER, 2016-2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • COGNITIVE SERVICES MARKET, BY VERTICAL
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • RETAIL
      • Table RETAIL: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • IT AND TELECOMMUNICATION
      • Table IT AND TELECOMMUNICATION: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • GOVERNMENT AND EDUCATION
      • Table GOVERNMENT AND EDUCATION: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • COGNITIVE SERVICES MARKET, BY REGION
    • INTRODUCTION
      • Table COGNITIVE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY END-USER, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: COGNITIVE SERVICES MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY, 2016-2023 (USD MILLION)
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY END-USER, 2016-2023 (USD MILLION)
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
        • Table EUROPE: COGNITIVE SERVICES MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • REST OF ASIA PACIFIC
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY END-USER, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: COGNITIVE SERVICES MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • REST OF THE WORLD
      • UNITED ARAB EMIRATES
      • BRAZIL
      • MEXICO
      • REST OF THE ROW
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY TECHNOLOGY, 2016-2023 (USD MILLION)
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY END-USER, 2016-2023 (USD MILLION)
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
        • Table REST OF THE WORLD: COGNITIVE SERVICES MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
      • NEW PRODUCT/SERVICE LAUNCHES AND ENHANCEMENTS
        • Table NEW PRODUCT/SERVICE LAUNCHES AND ENHANCEMENTS, 2016-2018
      • PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
        • Table PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2016-2017
      • MERGERS AND ACQUISITIONS
        • Table MERGERS AND ACQUISITIONS, 2017
      • BUSINESS EXPANSIONS
  • COMPANY PROFILES
    • INTRODUCTION
    • IBM
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • AWS
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • BAIDU
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NUANCE COMMUNICATIONS
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QUALCOMM TECHNOLOGIES
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • APPLE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TCS
      • BUSINESS OVERVIEW
      • TCS: COMPANY SNAPSHOT
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NOKIA
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • EXPERT SYSTEM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • VERBIO TECHNOLOGIES
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SOFTWEB SOLUTIONS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • FOLIO3 SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • FUSION INFORMATICS
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
    • INBENTA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • COGNITIVESCALE
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
    • IPSOFT
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • BMC SOFTWARE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
    • ATTIVIO
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
      • RECENT DEVELOPMENTS
    • MEGVII
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
    • KAIROS
      • BUSINESS OVERVIEW
      • PLATFORMS OFFERED
    • SQUIRRO
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
    • CLARIFAI
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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