Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region - Global Forecast to 2026

Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region - Global Forecast to 2026

The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021. Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes. Outdoor marketing is no longer the only medium to reach the targeted audience; nowadays, marketers can market their products and services to the target audience they like. Different forms of marketing can help end users reach the exact kind of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end users analyze the target audience. Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

The platform segment is expected to hold a larger market size during the forecast period.

The cloud advertising market, by component, covers platforms and services. The platforms segment is projected to hold the largest market share during the forecast period. Cloud advertising helps companies create, manage, and execute customer engagement to drive revenue growth across industries. Platforms allow organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, and mobiles. They manage repetitive tasks associated with campaign follow-ups and send one-pagers and emails at regular intervals. They also provide integrated data, build customer profiles, make instant content delivery and reporting, and help collaborate with other team members. Platforms have a complete set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics. They offer capabilities such as AI technology to analyze consumer data in real-time and modify the content to be displayed. Cloud advertising uses data science and machine learning algorithms to boost conversion, visitor engagement, and loyalty.

The public cloud segment is expected to hold the largest market share in 2020

The deployment model segment includes public cloud and private cloud. The public cloud segment holds the largest market share in 2021. Public cloud is built on the cloud computing model, which shares resources (such as CPUs, servers, and racks) among various businesses, depending on the demand. In the public deployment model, various resources, such as applications, storage, virtual servers, and hardware, are available to client enterprises over the internet. The services offered over the public deployment model are either free or subscription-based. The advantages of using the public cloud include simplicity and ease of deployment. Moreover, the initial investment required for this deployment is minimum, and there are no responsibilities involved in managing the infrastructure. The public cloud offers various benefits to organizations; these include scalability, reliability, flexibility, utility-style costing, and location independence services. The major concern about the public cloud is data security, and due to this reason, several enterprises are moving toward private and hybrid cloud models for their cloud operations.

North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast period

The geographic analysis of the cloud advertising market includes five major regions: North America, Europe, APAC, MEA, and Latin America. Among all regions, North America is estimated to hold the largest market size in 2021, and the trend is expected to continue till 2026. The region is expected to hold the largest market size, as the cloud marketing technology already has a strong presence here. It constitutes developed economies: the US and Canada. The early adoption of digital marketing, the presence of top players, and globalization of cloud services in North America are expected to drive the cloud advertising market. Enterprises in the region are investing heavily in digital marketing initiatives and improving customer experience. In North America, the percentage of social media users, smartphone users, and ad spending is exceptionally high compared to other regions. The penetration of mobile devices in the US is more than 90%, followed by Canada. It provides marketers with a strong channel to target potential customers. Verticals, including consumer goods and retail, and media and entertainment, are expected to invest in cloud marketing technology. The growing demand for personalized content and experience would further drive the adoption in North America.

Vendors have adopted several organic and inorganic growth strategies, such as new product launches and enhancements, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the cloud advertising market. They have been adopting a combination of organic and inorganic growth strategies to expand their customer base and market share. Service enhancements to meet dynamic market needs and partnerships have been the active strategies implemented by the major vendors in recent years.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants is as follows:
By Company Type: Tier I: 25%, Tier II: 25%, and Tier III: 50%
By Designation: C-Level: 35%, D-Level: 25%, and Others: 40%
By Region: North America: 48%, Europe: 27%, APAC: 15%, and RoW: 10%

The report profiles the following key vendors:
1. Adobe (US)
2. Oracle (US)
3. Salesforce (US)
4. Google (US)
5. IBM (US)
6. SAP (Germany)
7. Acquia (US)
8. Demandbase (US)
9. Experian (US)
10. Kubient (US)
11. FICO (US)
12. HubSpot (US)
13. Imagine Communications (US)
14. InMobi (India)
15. Marin Software (US)
16. Sitecore (US)
17. MediaMath (US)
18. Nielsen (US)
19. PEGA (US)
20. Sailthru (US).

Research Coverage

The report segments the global cloud advertising market by component, Platforms and Services. By application, the cloud advertising market has been segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement. Based on organization size, the cloud advertising market has been classified into large enterprises and SMEs. Based on deployment model, the market has been classified into public cloud and private cloud. By vertical, the cloud advertising market has been classified into Retail and Consumer Goods; BFSI; Education; Travel and Hospitality; Telecommunications; Manufacturing; Media and Entertainment and others. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.

Key Benefits of Buying the Report

The cloud advertising market report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue numbers for the overall cloud advertising market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • INTRODUCTION TO COVID-19
    • COVID-19 HEALTH ASSESSMENT
    • COVID-19 ECONOMIC ASSESSMENT
      • COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2018-2020
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
        • Table PRIMARY PARTICIPANTS
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • BRIEF OVERVIEW OF THE CLOUD ADVERTISING MARKET
    • CLOUD ADVERTISING MARKET, BY APPLICATION (2021 VS. 2026)
    • CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL (2021 VS. 2026)
    • CLOUD ADVERTISING MARKET, BY VERTICAL (2021 VS. 2026)
    • CLOUD ADVERTISING MARKET INVESTMENT SCENARIO
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • CASE STUDY ANALYSIS
      • USE CASE 1: SITECORE
      • USE CASE 2: SALESFORCE
      • USE CASE 3: SITECORE
    • SUPPLY CHAIN ANALYSIS
    • ECOSYSTEM
    • PATENT ANALYSIS
      • Table TOP PATENT APPLICANTS
    • COVID-19-DRIVEN MARKET DYNAMICS
      • DRIVERS AND OPPORTUNITIES
      • RESTRAINTS AND CHALLENGES
    • PORTER'S FIVE FORCES ANALYSIS
      • Table CLOUD ADVERTISING: PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • TECHNOLOGICAL ANALYSIS
      • BIG DATA AND ANALYTICS
      • BLOCKCHAIN
      • MACHINE LEARNING
      • ARTIFICIAL INTELLIGENCE
    • REGULATIONS
      • NORTH AMERICA
      • EUROPE
      • ASIA PACIFIC
      • MIDDLE EAST & AFRICA
      • LATIN AMERICA
    • PRICING ANALYSIS
      • Table PRICING ANALYSIS OF CLOUD ADVERTISING VENDORS
    • TRENDS/DISRUPTIONS IMPACTING BUYERS
  • CLOUD ADVERTISING MARKET, BY APPLICATION
    • INTRODUCTION
      • APPLICATION: CLOUD ADVERTISING MARKET DRIVERS
      • APPLICATION: COVID-19 IMPACT
        • Table CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016-2020 (USD MILLION)
        • Table CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • CAMPAIGN MANAGEMENT
      • Table CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • CUSTOMER MANAGEMENT
      • Table CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • EXPERIENCE MANAGEMENT
      • Table EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • ANALYTICS AND INSIGHTS
      • Table ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • REAL-TIME ENGAGEMENT
      • Table REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • CLOUD ADVERTISING MARKET, BY COMPONENT
    • INTRODUCTION
      • COMPONENT: CLOUD ADVERTISING MARKET DRIVERS
      • COMPONENT: COVID-19 IMPACT
        • Table CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
        • Table CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • PLATFORMS
      • Table PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • SERVICES
      • Table SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL
    • INTRODUCTION
      • DEPLOYMENT MODEL: CLOUD ADVERTISING MARKET DRIVERS
      • DEPLOYMENT MODEL: COVID-19 IMPACT
        • Table CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
    • PUBLIC CLOUD
      • Table PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • PRIVATE CLOUD
      • Table PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • CLOUD ADVERTISING MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • ORGANIZATION SIZE: CLOUD ADVERTISING MARKET DRIVERS
      • ORGANIZATION SIZE: COVID-19 IMPACT
        • Table CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • CLOUD ADVERTISING MARKET, BY VERTICAL
    • INTRODUCTION
      • VERTICAL: CLOUD ADVERTISING MARKET DRIVERS
      • VERTICAL: COVID-19 IMPACT
        • Table CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2016-2020 (USD MILLION)
        • Table CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • Table RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • BFSI
      • Table BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • TELECOMMUNICATIONS
      • Table TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • EDUCATION
      • Table EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • OTHERS
      • Table OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • CLOUD ADVERTISING MARKET, BY REGION
    • INTRODUCTION
      • Table CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
      • Table CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • NORTH AMERICA
      • NORTH AMERICA: CLOUD ADVERTISING MARKET DRIVERS
      • NORTH AMERICA: COVID-19 IMPACT
      • NORTH AMERICA: REGULATIONS
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016-2020 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2016-2020 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
        • Table NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
      • UNITED STATES
        • Table UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • CANADA
        • Table CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • EUROPE
      • EUROPE: CLOUD ADVERTISING MARKET DRIVERS
      • EUROPE: COVID-19 IMPACT
      • EUROPE: REGULATIONS
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016-2020 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2016-2020 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
        • Table EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
      • UNITED KINGDOM
        • Table UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • GERMANY
        • Table GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • FRANCE
        • Table FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • REST OF EUROPE
        • Table REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • ASIA PACIFIC
      • ASIA PACIFIC: CLOUD ADVERTISING MARKET DRIVERS
      • ASIA PACIFIC: COVID-19 IMPACT
      • ASIA PACIFIC: REGULATIONS
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016-2020 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2016-2020 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
        • Table ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
      • CHINA
        • Table CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • JAPAN
        • Table JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
        • Table AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • REST OF ASIA PACIFIC
        • Table REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET DRIVERS
      • MIDDLE EAST AND AFRICA: COVID-19 IMPACT
      • MIDDLE EAST AND AFRICA: REGULATIONS
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016-2020 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2016-2020 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
      • SAUDI ARABIA
        • Table SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • UNITED ARAB EMIRATES
        • Table UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • SOUTH AFRICA
        • Table SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • REST OF MIDDLE EAST AND AFRICA
        • Table REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • LATIN AMERICA
      • LATIN AMERICA: CLOUD ADVERTISING MARKET DRIVERS
      • LATIN AMERICA: COVID-19 IMPACT
      • LATIN AMERICA: REGULATIONS
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016-2020 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2016-2020 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
        • Table LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
      • BRAZIL
        • Table BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • MEXICO
        • Table MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
      • REST OF LATIN AMERICA
        • Table REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2020 (USD MILLION)
        • Table REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021-2026 (USD MILLION)
        • Table REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
        • Table REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • MARKET RANKING
    • MARKET SHARE OF TOP VENDORS
      • Table CLOUD ADVERTISING MARKET: DEGREE OF COMPETITION
    • HISTORICAL REVENUE ANALYSIS OF TOP VENDORS
    • COMPANY EVALUATION QUADRANT
      • DEFINITIONS AND METHODOLOGY
        • Table COMPANY EVALUATION QUADRANT: CRITERIA
      • STAR
      • EMERGING LEADER
      • PERVASIVE
      • PARTICIPANT
        • Table COMPANY FOOTPRINT
        • Table COMPANY VERTICAL FOOTPRINT (1/2)
        • Table COMPANY VERTICAL FOOTPRINT (2/2)
        • Table COMPANY REGION FOOTPRINT
        • Table COMPANY APPLICATION FOOTPRINT
    • COMPETITIVE SCENARIO
      • Table CLOUD ADVERTISING MARKET: NEW LAUNCHES, SEPTEMBER 2021-MARCH 2019
      • Table CLOUD ADVERTISING MARKET: DEALS, AUGUST 2021-MARCH 2019
  • COMPANY PROFILES
    • INTRODUCTION
    • KEY PLAYERS
      • ADOBE
        • Table ADOBE: BUSINESS OVERVIEW
        • Table ADOBE: NEW LAUNCHES
        • Table ADOBE: DEALS
      • ORACLE
        • Table ORACLE: BUSINESS OVERVIEW
        • Table ORACLE: NEW LAUNCHES
        • Table ORACLE: DEALS
      • SALESFORCE
        • Table SALESFORCE: BUSINESS OVERVIEW
        • Table SALESFORCE: NEW LAUNCHES
        • Table SALESFORCE: DEALS
      • GOOGLE
        • Table GOOGLE: BUSINESS OVERVIEW
        • Table GOOGLE: NEW LAUNCHES
        • Table GOOGLE: DEALS
      • IBM
        • Table IBM: BUSINESS OVERVIEW
        • Table IBM: NEW LAUNCHES
        • Table IBM: DEALS
      • SAP
        • Table SAP: BUSINESS OVERVIEW
        • Table SAP: NEW LAUNCHES
        • Table SAP: DEALS
      • ACQUIA
        • Table ACQUIA: BUSINESS OVERVIEW
        • Table ACQUIA: NEW LAUNCHES
        • Table ACQUIA: DEALS
      • DEMANDBASE
        • Table DEMANDBASE: BUSINESS OVERVIEW
        • Table DEMANDBASE: NEW LAUNCHES
        • Table DEMANDBASE: DEALS
      • EXPERIAN
        • Table EXPERIAN: BUSINESS OVERVIEW
        • Table EXPERIAN: NEW LAUNCHES
        • Table EXPERIAN: DEALS
      • KUBIENT
        • Table KUBIENT: BUSINESS OVERVIEW
        • Table KUBIENT: DEALS
    • OTHER PLAYERS
      • FICO
      • HUBSPOT
      • IMAGINE COMMUNICATIONS
      • INMOBI
      • MARIN SOFTWARE
      • SITECORE
      • MEDIAMATH
      • NIELSEN
      • PEGA
      • SAILTHRU
  • ADJACENT MARKETS
    • MOBILE ADVERTISING MARKET
      • Table MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
      • Table MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • MARKETING CLOUD PLATFORM MARKET
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016-2023 (USD MILLION)
      • Table MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION)
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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