Augmented Analytics Market by Software, Service (Training and Consulting, Deployment and Integration, and Support and Maintenance), Organization Size (SMES and Large Enterprises), Deployment Type, Vertical, and Region - Global Forecast to 2023

Augmented Analytics Market by Software, Service (Training and Consulting, Deployment and Integration, and Support and Maintenance), Organization Size (SMES and Large Enterprises), Deployment Type, Vertical, and Region - Global Forecast to 2023

The increasing demand for gathering insights from business data is expected to drive the overall growth of the augmented analytics market
The global augmented analytics market is expected to grow from USD 4.8 billion in 2018 to USD 18.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 30.6% during the forecast period. It is driven by various factors, including the growing adoption of advanced Business Intelligence (BI) and analytics tools to gather business insights. However, apprehensions about technologies replacing humans can hinder the market growth.

Among components, the services segment to grow at a higher CAGR during the forecast period
With the increasing adoption of augmented analytics solutions, the demand for supporting services is also growing among end users. Augmented analytics services include training and consulting, integration and deployment, and support and maintenance. Service providers concentrate on delivering dedicated services by understanding customers’ demands and needs. Moreover, these services help implement augmented analytics solutions in a cost-efficient manner to accomplish business processes within the required time frame and budget effectively.

The Banking, Financial Services, Insurance vertical to hold the highest market share during the forecast period
Augmented analytics enables financial organizations to analyze a plethora of customer data for gaining banking insights, which can be used to improve products and services. The analysts in financial organizations can make the use of augmented analytics solutions to monitor sales performance and determine the efficiency of the sales team. Improving marketing strategies and customer retention policies, developing new investment strategies, and reducing risks are some of the factors responsible for the adoption of augmented analytics among the BFSI vertical.

Asia Pacific (APAC) to record the highest growth rate during the forecast period
APAC is expected to hold the highest growth rate during the forecast period, due to the increasing demand for cloud-based augmented analytics solutions. The growing economies of countries, such as China, Australia and New Zealand, and Japan, provide huge opportunities for augmented analytics solution and service vendors across industry verticals. North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the augmented analytics market.
By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
By designation: C-level - 40%, Directors - 35%, and Others - 25%
By region: North America-35%, Europe-27%, APAC- 23%, and RoW- 15%

Major vendors offering augmented analytics software and services across the globe include Salesforce (US), SAP (Germany), IBM (US), Microsoft (US), Oracle (US), Tableau (US), MicroStrategy (US), SAS (US), Qlik (US), TIBCO Software (US), Sisense (US), Information Builders (US), Yellowfin (Australia), ThoughtSpot (US), and Domo (US). The study includes the in-depth competitive analysis of these key players, along with their company profiles, recent developments, and key market strategies, in the augmented analytics market

Research Coverage
The market study covers the augmented analytics market across segments. The report aims at estimating the augmented analytics market size and future growth across segments, such as components, services, deployment types, organization size, verticals, and regions. Furthermore, it also includes an in-depth competitive analysis of the key players in the market, their strengths and weaknesses, recent developments, and key strategies.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers of the overall augmented analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE AUGMENTED ANALYTICS MARKET
    • AUGMENTED ANALYTICS MARKET IN NORTH AMERICA, BY COMPONENT AND COUNTRY
    • AUGMENTED ANALYTICS MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • MARKET EVOLUTION
      • AUGMENTED ANALYTICS: USE CASES
  • AUGMENTED ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • SOFTWARE
      • INNOVATIONS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS
        • Table SOFTWARE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SERVICES
      • Table SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • Table SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
      • TRAINING AND CONSULTING SERVICES
        • Table TRAINING AND CONSULTING SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016- 2023 (USD MILLION)
      • DEPLOYMENT AND INTEGRATION
        • Table DEPLOYMENT AND INTEGRATION SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • SUPPORT AND MAINTENANCE
        • Table SUPPORT AND MAINTENANCE SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016- 2023 (USD MILLION)
  • AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
    • LARGE ENTERPRISES
      • NEED FOR ENHANCING BUSINESS FUNCTIONS AND MAINTAINING ITS POSITION IN THE COMPETITIVE WORLD TO DRIVE THE ADOPTION
        • Table LARGE ENTERPRISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • NEED FOR COST-EFFECTIVE ANALYTICAL SOLUTION TO DRIVE THE DEMAND FOR AUGMENTED ANALYTICS SOLUTIONS IN SMALL AND
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
    • ON-PREMISES
      • NEED FOR DATA SECURITY AMONG ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES AUGMENTED ANALYTICS SOLUTIONS
        • Table ON-PREMISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CLOUD
      • FACTORS, SUCH AS COST-EFFECTIVENESS, SCALABILITY, ACCESSIBILITY OF REAL TIME INFORMATION FROM REMOTE
        • Table CLOUD: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • AUGMENTED ANALYTICS MARKET, BY VERTICAL
    • INTRODUCTION
      • Table AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • INCREASING NEED FOR GENERATING ACTIONABLE INSIGHTS FOR SENSITIVE DATA TO POSITIVELY IMPACT THE DEMANDS FOR
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TELECOM AND IT
      • RAPID TECHNOLOGICAL ADVANCEMENT TO DRIVE THE DEMAND FOR AUGMENTED ANALYTICS IN THE TELECOM AND IT VERTICAL
        • Table TELECOM AND IT: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • INCREASING NEED FOR ENHANCED USER EXPERIENCE AND BETTER UNDERSTANDING OF CONSUMER PURCHASING POWER TO DRIVE
        • Table RETAIL AND CONSUMER GOODS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • HEALTHCARE AND LIFE SCIENCES
      • NEED FOR ENHANCING THE OPERATIONAL EFFICIENCY TO BOOST AUGMENTED ANALYTICS IN THE HEALTHCARE AND LIFE SCIENCES
        • Table HEALTHCARE AND LIFE SCIENCES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MANUFACTURING
      • NEED FOR RESOURCE OPTIMIZATION AND ACHIEVING MAXIMUM PRODUCTIVITY WITH MINIMUM INVESTMENT TO DRIVE THE GROWTH
        • Table MANUFACTURING: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • GOVERNMENT AND DEFENSE
      • ADOPTION OF DIGITALIZATION TO BOOST THE GROWTH OPPORTUNITIES OF AUGMENTED ANALYTICS IN THE GOVERNMENT
        • Table GOVERNMENT AND DEFENSE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • ENERGY AND UTILITIES
      • DEMAND FOR MINIMIZING THE OPERATIONAL COST TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS IN THE ENERGY AND
        • Table ENERGY AND UTILITIES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • NEED FOR EFFECTIVELY ANALYZING DATA RELATED TO GOODS AND RAW MATERIALS TO BOOST THE ADOPTION OF AUGMENTED
        • Table TRANSPORTATION AND LOGISTICS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • INCREASING NEED FOR ANALYZING CUSTOMERS' MEDIA CONSUMPTION PREFERENCES TO DRIVE THE GROWTH OF
        • Table MEDIA AND ENTERTAINMENT: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • AUGMENTED ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
        • Table NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
        • Table EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • ASIA PACIFIC
      • AUSTRALIA AND NEW ZEALAND
      • CHINA
      • JAPAN
      • REST OF ASIA PACIFIC
        • Table ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • KINGDOM OF SAUDI ARABIA
      • SOUTH AFRICA
      • UNITED ARAB EMIRATES
      • REST OF MIDDLE EAST AND AFRICA
        • Table MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016- 2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016- 2023 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • LATIN AMERICA
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
        • Table LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
      • PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS
        • Table PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2016-2018
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2018
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2018
  • COMPANY PROFILES
    • INTRODUCTION
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • TABLEAU SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSTRATEGY
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • SAS
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • MNM VIEW
    • QLIK
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • MNM VIEW
    • TIBCO SOFTWARE
      • BUSINESS OVERVIEW
      • SOLUTIONS AND SERVICES OFFERED
      • MNM VIEW
    • SISENSE
    • INFORMATION BUILDERS
    • YELLOWFIN
    • THOUGHTSPOT
    • DOMO
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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