Advanced Analytics Market by Offering (Agentic (Copilots, Assistants, Autonomous Analytics Agents), Augmented (Insight Discovery, Automation, Orchestration), Predictive, Prescriptive), Delivery Mode (Cloud & Lakehouse, Edge) - Global Forecast to 2031

The advanced analytics market is projected to grow from USD 97.17 billion in 2026 to USD 193.23 billion by 2031, at a CAGR of 14.7% during the forecast period. Key drivers include rising enterprise data volumes, growing adoption of AI and cloud platforms, and demand for faster, more accurate business decisions across industries. Organizations are embedding analytics into core operations to improve efficiency, reduce costs, and manage risk. However, market growth faces restraints such as data quality challenges, integration complexity across legacy systems, and shortages of skilled analytics professionals. Concerns around data privacy, model explainability, and regulatory compliance also slow adoption in certain regulated industries, requiring vendors to invest in governance and security capabilities.

“Intelligent decision automation to be the fastest-growing application segment”

By application, the intelligent decision automation segment is expected to witness the highest growth rate during the forecast period. Enterprises are moving beyond insights toward systems that can automatically recommend or execute actions in areas such as pricing, fraud prevention, IT operations, and supply chain management. The growth is driven by the need to reduce decision latency, manage complexity, and operate at scale with limited human intervention. AI-driven decision engines, rules orchestration, and closed-loop analytics are enabling organizations to respond in real time to changing conditions. As enterprises seek measurable outcomes rather than static reporting, intelligent decision automation is becoming a critical growth avenue for analytics vendors.

“Machine learning driven analytics to dominate solution offerings in 2026”

By solution offering, the machine learning driven analytics segment is estimated to hold the largest market share in 2026. This dominance is supported by widespread adoption of predictive and prescriptive analytics across finance, operations, customer intelligence, and risk management. Machine learning enables organizations to uncover hidden patterns, forecast outcomes, and optimize decisions at scale. Vendors are strengthening this segment through AutoML, model management, and AI-assisted analytics capabilities that lower technical barriers for users. As enterprises prioritize accuracy, scalability, and continuous learning, machine learning-driven analytics remains the backbone of advanced analytics deployments across industries.

“North America leads in scale while Asia Pacific accelerates in growth”

North America represents the largest advanced analytics market, driven by early technology adoption, strong enterprise IT spending, and the presence of major analytics and cloud vendors. Enterprises across the BFSI, healthcare, retail, and technology sectors have deeply embedded advanced analytics into operations. In contrast, Asia Pacific is expected to be the fastest-growing region during the forecast period. Rapid digitalization, expanding cloud infrastructure, government-led technology initiatives, and increasing adoption of AI across enterprises are accelerating analytics investments. Together, these regional dynamics highlight a mature revenue base in North America and strong future growth momentum in Asia Pacific.

Breakdown of Primaries

In-depth interviews were conducted with chief executive officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the advanced analytics market.

• By Company: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
• By Designation: Directors - 25%, Managers - 35%, and Others - 40%
• By Region: North America - 40%, Europe - 22%, Asia Pacific - 26%, Middle East & Africa - 5%, and Latin America - 7%

The report includes the study of key players offering advanced analytics solutions and services. It profiles major vendors in the advanced analytics market. The major players in the market include IBM (US), Microsoft (US), Google (US), Palantir (US), Oracle (US), SAS Institute (US), SAP (Germany), Adobe (US), Zoho (India), Sisense (US), Workday (US), Infor (US), Epic Systems (US), Savant Labs (US), AWS (US), Mu Sigma (US), Splunk (US), Strategy (US), Teradata (US), Qlik (US), Pegasystems (US), Fractal Analytics (US), Salesforce (US), NICE (Israel), FICO (US), Altair (US), Celonis (Germany), TIBCO (US), Alteryx (US), Anaplan (US), Databricks (US), Moody’s Analytics (US), Dataiku (US), C3 AI (US), Domo (US), Snowflake (US), ThoughtSpot (US), GoodData (US), DataRobot (US), Yellowfin (Australia), ServiceNow (US), H2O.ai (US), Domino Data Lab (US), KNIME (Switzerland), Accenture (Ireland), Deloitte (UK), Capgemini (France), and Cognizant (US).

Research Coverage

This research report covers the advanced analytics market and is segmented by offering, delivery mode, application, and vertical. The offering segment comprises solutions and services. The solution segment contains Rule-based & Statistical Analytics, Machine Learning Driven Analytics, Augmented & Decision-centric Analytics, and Agentic & Autonomous Analytics. The delivery mode segment includes Standalone Analytics Software, Embedded & In-application Delivery, Cloud-native & Lakehouse-based Delivery, Edge & Distributed Analytics Delivery, and Agent-based & Autonomous Delivery Models. The application segment includes Customer & Revenue Intelligence, Financial Risk & Performance Management, Supply Chain & Operations Intelligence, Process & Quality Management, Human Capital Analytics, Product, Digital, & IT Operations Analytics, and Intelligent Decision Automation. The vertical segment includes BFSI, Healthcare & Life Sciences, Retail & E-commerce, Manufacturing, Telecommunications, Energy & Utilities, Media & entertainment, Government & Public Sector, Transportation & Mobility, Technology & Software, and Other Verticals. The regional analysis of the advanced analytics market covers North America, Europe, Asia Pacific, the Middle East & Africa (MEA), and Latin America.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall advanced analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following pointers:

• Analysis of key drivers (analytics revenue is now directly attributed to AI workloads, analytics is embedded inside core enterprise software, consulting & services revenue confirms analytics demand is execution-led), restraints (advanced analytics fails without data engineering spend, data governance, security, and compliance overhead), opportunities (shift from descriptive to prescriptive & decision automation, vertical-specific analytics monetization, consumption-based pricing aligns analytics spend with value), and challenges (analytics ROI is difficult to attribute at enterprise scale, fragmentation of the analytics stack)
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the advanced analytics market
• Market Development: Comprehensive information about lucrative markets; the report analyzes the advanced analytics market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the advanced analytics market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like IBM (US), Microsoft (US), Google (US), Palantir (US), Oracle (US), SAS Institute (US), SAP (Germany), Adobe (US), Zoho (India), Sisense (US), Workday (US), Infor (US), Epic Systems (US), Savant Labs (US), AWS (US), Mu Sigma (US), Splunk (US), Strategy (US), Teradata (US), Qlik (US), Pegasystems (US), Fractal Analytics (US), Salesforce (US), NICE (Israel), FICO (US), Altair (US), Celonis (Germany), TIBCO (US), Alteryx (US), Anaplan (US), Databricks (US), Moody’s Analytics (US), Dataiku (US), C3 AI (US), Domo (US), Snowflake (US), ThoughtSpot (US), GoodData (US), DataRobot (US), Yellowfin (Australia), ServiceNow (US), H2O.ai (US), Domino Data Lab (US), KNIME (Switzerland), Accenture (Ireland), Deloitte (UK), Capgemini (France), and Cognizant (US) among others in the advanced analytics market. The report also helps stakeholders understand the pulse of the market, providing them with information on key market drivers, restraints, challenges, and opportunities.

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