A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global Forecast to 2025

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global Forecast to 2025

The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period. The global A2P messaging market exhibits profitable growth in the next five years. The increase in A2P messaging traffic is influenced by a range of services that businesses are offering to their customers, which include banking and transaction details, insurance claim processing, location confirmation, and medical and appointment reminders. Enterprises are communicating more with their customers via mobile messaging; most brands and enterprises are choosing messaging to promote and market their products and services to attract and engage with new customers. As the A2P message providers search for the lowest cost delivery method, the traffic is directed through unauthorized channels; mobile carriers across the globe are losing their revenue through unauthorized grey routes. If left unchecked, this will lead to the widespread use of SMS grey routes at the carriers’ expense.

By deployment mode, on-premises segment to record a higher growth rate during the forecast period
By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. The on-premises segment and deployment mode is adopted by players who can install the platform at their own end without taking the service from a cloud service provider. In A2P messaging market, most end users take the platform from SMS aggregators who service from cloud service providers. There are very few end users who choose on-premise mode of deployment and therefore, the cloud segment holds a large market share leading to on-premises segment growing at a higher CAGR.

Among applications, authentication services segment to grow at the highest CAGR during the forecast period
Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. Authentication services are basically used for communicating the authenticating messages to the customers In the A2P SMS market are used for applications are increasing which is increasing the number of logging in and registering messages for the consumers leading to a high growth rate of this segment.

Among regions, Asia Pacific to grow at the highest CAGR during the forecast period”
The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The APAC region is witnessing high growth due to the increasing adoption of new technologies, the rising investments for digital transformation, and the growing GDP in APAC countries. China, Japan, and India are the major countries contributing to the growth of the A2P messaging market in APAC. Owing to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Hence, the untapped potential of APAC is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the region. This is expected to offer potential growth opportunities for A2P SMS providers to increase their brand awareness.

The breakup of the profiles of the primary participants is given below:
By Company: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
By Designation: C-Level Executives – 55%, Directors– 40%, Others*–5%
By Region: North America – 38%, Europe – 40%, APAC – 21%, and RoW** – 1%

Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies’ revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies’ revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.
*Others includes sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.

Source: Industry Experts
The following key A2P messaging vendors are profiled in the report:
AT&T(US)
Sinch(Sweden)
Infobip(UK)
China Mobile (China)
Comviva (India)
Orange (France)
Route Mobile (India)
Twilio(US)
BICS (Belgium)
Monty Mobile (UK)
Syniverse (US)
Global Message Services (Switzerland)
Tyntec(UK)
Silverstreet (Singapore)
Vonage (US)
Genesys (US)
TATA Communications(India)
Cequens (Egypt)
Mitto(Switzerland)
ClearSky Technologies (US)
Sify Technologies (India)
MSG91 (India)
Textlocal (UK)
Clickatell (US)
Kaleyra (Italy)
MessageBird (The Netherlands)

Research Coverage
The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education,others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

Reasons to Buy the Report
The report would help the market leaders and new entrants in the following ways:
It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.


  • INTRODUCTION
    • INTRODUCTION TO COVID-19
    • COVID-19 HEALTH ASSESSMENT
    • COVID-19 ECONOMIC ASSESSMENT
      • COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKET SEGMENTATION
    • YEARS CONSIDERED FOR THE STUDY
    • STAKEHOLDERS
    • SUMMARY OF CHANGES
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • COMPANY EVALUATION MATRIX METHODOLOGY
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • ASSUMPTIONS FOR THE STUDY
      • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE A2P MESSAGING MARKET
    • A2P MESSAGING MARKET, BY DEPLOYMENT MODE
    • A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION
    • A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
        • Table GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS
      • OPPORTUNITIES
      • CHALLENGES
        • Table COMMON SMS ATTACKS ON MOBILE PHONES
    • CASE STUDY ANALYSIS
      • Table CASE STUDY: IXIGO, INDIA
      • Table CASE STUDY: TASTECARD, UK
      • Table CASE STUDY: MRSPEEDY MALAYSIA
      • Table CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS
      • Table CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS
      • Table CASE STUDY: ALLO, UKRAINE
    • TECHNOLOGY ANALYSIS
      • ARTIFICIAL INTELLIGENCE
      • INTERNET OF THINGS
      • ANALYTICS
    • VALUE CHAIN ANALYSIS
      • END USERS
      • SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS
      • TELECOM OPERATORS
      • APPLICATIONS
    • AVERAGE SELLING PRICE TREND
      • Table PRICING ANALYSIS
    • PATENT ANALYSIS
    • PORTER'S 5 FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • COMPETITION RIVALRY
    • IMPACT OF COVID-19 ON THE A2P MESSAGING MARKET
      • SUPPLY SIDE
  • A2P MESSAGING MARKET, BY COMPONENT
    • INTRODUCTION
      • COMPONENT: A2P MESSAGING MARKET DRIVERS
      • COMPONENT: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
        • Table A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
        • Table A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
    • PLATFORM
      • Table PLATFORM: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table PLATFORM: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • A2P SERVICE
      • Table A2P SERVICE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table A2P SERVICE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • A2P MESSAGING MARKET, BY APPLICATION
    • INTRODUCTION
      • APPLICATIONS: A2P MESSAGING MARKET DRIVERS
      • APPLICATIONS: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
        • Table A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD BILLION)
        • Table A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD BILLION)
    • AUTHENTICATION SERVICES
      • Table AUTHENTICATION SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table AUTHENTICATION SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • PROMOTIONAL AND MARKETING SERVICES
      • Table PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • PUSHED CONTENT SERVICES
      • Table PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • INTERACTIVE MESSAGES SERVICES
      • Table INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
      • Table CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • OTHERS
      • Table OTHERS APPLICATIONS: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table OTHERS APPLICATIONS: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • A2P MESSAGING MARKET, BY DEPLOYMENT MODE
    • INTRODUCTION
      • DEPLOYMENT MODE: A2P MESSAGING MARKET DRIVERS
      • DEPLOYMENT MODE: COVID-19 IMPACT
        • Table A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD BILLION)
        • Table A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD BILLION)
    • ON-PREMISES
      • Table ON-PREMISES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table ON-PREMISES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • CLOUD
      • Table CLOUD: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table CLOUD: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • A2P MESSAGING MARKET, BY SMS TRAFFIC
    • INTRODUCTION
      • TRAFFIC: A2P MESSAGING MARKET DRIVERS
      • SMS TRAFFIC: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
    • NATIONAL TRAFFIC
    • MULTI-COUNTRY
  • A2P MESSAGING MARKET, BY END USER
    • INTRODUCTION
      • END-USER: A2P MESSAGING MARKET DRIVERS
      • END USER: COVID-19 IMPACT ON THE A2P MESSAGING MARKET
        • Table A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD BILLION)
        • Table A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD BILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BFSI: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table BFSI: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • RETAIL AND ECOMMERCE
      • Table RETAIL AND ECOMMERCE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table RETAIL AND ECOMMERCE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • E-GOVERNANCE
      • Table E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • HYPERLOCAL BUSINESSES
      • Table HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table HEALTHCARE: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
    • OTHERS
      • Table OTHERS END USERS: A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
      • Table OTHERS END USERS: A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD MILLION)
  • A2P MESSAGING MARKET, BY REGION
    • INTRODUCTION
      • Table A2P MESSAGING MARKET SIZE, BY REGION, 2016-2019 (USD BILLION)
      • Table A2P MESSAGING MARKET SIZE, BY REGION, 2019-2025 (USD BILLION)
    • NORTH AMERICA
      • NORTH AMERICA: A2P MESSAGING MARKET DRIVERS
      • NORTH AMERICA: COVID-19 IMPACT
      • NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD BILLION)
        • Table NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD BILLION)
      • UNITED STATES
        • Table UNITED STATES: KEY MOBILE TRENDS, 2018
        • Table UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table UNITED STATES: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table UNITED STATES: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table UNITED STATES: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table UNITED STATES: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • CANADA
        • Table CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table CANADA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table CANADA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
    • EUROPE
      • EUROPE: A2P MESSAGING MARKET DRIVERS
      • EUROPE: COVID-19 IMPACT
      • EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
        • Table EUROPE: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
      • UNITED KINGDOM
        • Table UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • GERMANY
        • Table GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS)
        • Table GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table GERMANY: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table GERMANY: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table GERMANY: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table GERMANY: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • REST OF EUROPE
    • ASIA PACIFIC
      • ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS
      • ASIA PACIFIC: COVID-19 IMPACT
      • ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD BILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD BILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD BILLION)
        • Table ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD BILLION)
      • CHINA
        • Table CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
        • Table CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
        • Table CHINA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table CHINA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table CHINA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table CHINA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • INDIA
        • Table INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
        • Table INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
        • Table INDIA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table INDIA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table INDIA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table INDIA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET DRIVERS
      • MIDDLE EAST AND AFRICA: COVID-19 IMPACT
      • MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD BILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
      • GCC COUNTRIES
        • Table GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • SOUTH AFRICA
        • Table SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • LATIN AMERICA: A2P MESSAGING MARKET DRIVERS
      • LATIN AMERICA: COVID-19 IMPACT
      • LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY APPLICATION, 2019-2025 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY END USER, 2019-2025 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
        • Table LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COUNTRY, 2019-2025 (USD MILLION)
      • BRAZIL
        • Table BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table BRAZIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table BRAZIL: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • MEXICO
        • Table MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION)
        • Table MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2019-2025 (USD MILLION)
        • Table MEXICO: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION)
        • Table MEXICO: A2P MESSAGING MARKET SIZE, BY DEPLOYMENT MODE, 2019-2025 (USD MILLION)
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • MARKET EVALUATION FRAMEWORK
    • HISTORICAL REVENUE ANALYSIS
    • REVENUE ANALYSIS OF THE TOP MARKET PLAYERS
    • RANKING OF KEY PLAYERS IN THE A2P MESSAGING MARKET, 2020
    • COMPANY EVALUATION MATRIX
      • STAR
      • EMERGING LEADER
      • PERVASIVE
      • PARTICIPANT
      • PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
    • STARTUP/SME EVALUATION MATRIX, 2020
      • PROGRESSIVE COMPANIES
      • RESPONSIVE COMPANIES
      • DYNAMIC COMPANIES
      • STARTING BLOCKS
  • COMPANY PROFILES
    • INTRODUCTION
    • AT&T
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
      • MNM VIEW
    • SINCH
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
      • MNM VIEW
    • INFOBIP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
      • MNM VIEW
    • CHINA MOBILE
      • BUSINESS OVERVIEW
      • SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
      • MNM VIEW
    • COMVIVA
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RESPONSE TO COVID-19
      • MNM VIEW
    • ORANGE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RESPONSE TO COVID-19
      • MNM VIEW
    • ROUTE MOBILE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
    • TWILIO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
    • BICS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RESPONSE TO COVID-19
    • MONTY MOBILE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
    • SYNIVERSE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • RESPONSE TO COVID-19
    • GLOBAL MESSAGE SERVICES
    • TYNTEC
    • SILVERSTREET
    • VONAGE
    • GENESYS
    • TATA COMMUNICATIONS
    • CEQUENS
    • CLEARSKY TECHNOLOGIES
    • SIFY TECHNOLOGIES
    • MSG91
    • MITTO
    • TEXTLOCAL
    • CLICKATELL
    • MESSAGEBIRD
  • APPENDIX
    • ADJACENT/RELATED MARKETS
    • LIMITATIONS
      • SMS FIREWALL MARKET - GLOBAL FORECAST TO 2025
        • Table SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table SMS FIREWALL MARKET SIZE, BY PLATFORM, 2018-2025 (USD MILLION)
        • Table SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
        • Table MANAGED SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
        • Table SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
        • Table ON-PREMISES: SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
        • Table CLOUD: SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
        • Table SMS FIREWALL MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
        • Table NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
        • Table NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
        • Table UNITED STATES: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table UNITED STATES: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table UNITED STATES: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
        • Table ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
        • Table ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
        • Table CHINA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table CHINA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table CHINA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
        • Table KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
        • Table KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
        • Table KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
      • RICH COMMUNICATION SERVICES SYSTEM MARKET - GLOBAL FORECAST TO 2025
        • Table RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
        • Table RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
        • Table CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPEAN COUNTRIES, 2020-2025 (USD MILLION)
        • Table CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC COUNTRIES, 2020-2025 (USD MILLION)
        • Table CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
        • Table CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
        • Table ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
        • Table ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION)
        • Table ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
        • Table ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION)
        • Table ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
        • Table ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
        • Table RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
        • Table LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
        • Table LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020-2025 (USD MILLION)
        • Table LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
        • Table LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020-2025 (USD MILLION)
        • Table LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020-2025 (USD MILLION)
        • Table LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020-2025 (USD MILLION)
        • Table RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
      • MOBILE MARKETING MARKET - GLOBAL FORECAST TO 2024
        • Table MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
        • Table PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
        • Table SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
        • Table MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
        • Table LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
        • Table MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
        • Table MOBILE MARKETING MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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