Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
-
Direct Mail Advertising Global Market Opportunities And Strategies To 2033
... Enterprise Size: Large Enterprise; Small And Medium EnterpriseCovering: Harte Hanks; Quad/Graphics; RR Donnelley; Valassis Communications Inc.; IWCO Direct (Steel Connect, Inc.) Direct Mail Advertising Global Market Opportunities And Strategies To 2033 from The Business Research ... Read More
-
2024 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More
-
2024 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Updated Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More
-
Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 454100
... Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 454100 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that ... Read More
-
2024 Global Direct Mail Advertising Industry Report (2025-2030 Outlook)
... growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) for 46 countries. Industry and product shipments include the total value of all products produced ... Read More
-
Global Direct Mail Automation Software Market Size By Deployment Type, By Enterprise Size, By End-User, By Geographic Scope And Forecast
... is projected to reach USD 3.99 Billion by 2030, growing at a CAGR of 24.3% during the forecast period 2024-2030. The positive momentum in market dynamics, alongside the expected sustained expansion, points to the anticipation ... Read More
-
Direct Mail Advertising - US Industry Market Research Report with Updated Analysis & Forecasts
... report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance ... Read More
-
2023 Direct Marketing Services, Full-Service Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical ... Read More
-
2024 U.S. Direct Mail Advertising Industry-Industry & Market Report
... on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends ... Read More
-
2023 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical ... Read More
-
2023 Direct Mail Advertising Global Market Size & Growth Report with Updated COVID-19 & Recession Risk Forecasts
... across 4 global regions, 22 subregions, and 216 countries. Historical data is from 2011 through 2022, with forecasts for 2023 and 2027. The historical data utilizes in-depth survey results from companies in the Direct Mail ... Read More
-
Direct Mail Advertising - 2023 U.S. Market Research Report with Updated COVID-19 & Recession Risk Forecasts
... the industry in the United States with over 100+ data sets covering 2014-2027. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, ... Read More
-
Mail Order, Catalogs and Other Direct Marketing, and TV Shopping (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2027, NAIC 454113
... including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Mail Order, Catalogs and Other Direct Marketing, and TV Shopping Industry (U.S.) to reach $1,565,404,666,202 by 2030. ... Read More
-
Direct Mail Advertising - 2023 U.S. Market Research Report with Updated COVID-19 & Potential Recession Forecasts
... the industry in the United States with over 100+ data sets covering 2014-2027. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, ... Read More
-
2023 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Global Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical data ... Read More
-
2023 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Global Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical data ... Read More
-
2023 Letter Shop Services Global Market Size & Growth Report with Global Recession Risk Impact
... 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical data utilizes in-depth ... Read More
-
South Africa Insurance Market - By Type (Life Insurance, Non-life Insurance (Automobile Insurance, Fire Insurance, Liability Insurance, Other Insurances); By Distribution Channel (Insurance Brokers, Agencies, Direct Marketing, Bancassurance), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... South Africa Insurance Market Size More Than Doubles to Cross USD 101 Billion by 2029 South Africa insurance market is flourishing due to the increasing demand for micro-insurance products, particularly in rural regions, and an ... Read More
-
Advertising, Public Relations, And Related Services Market covering Advertising Agencies; Public Relations; Direct Mail Advertising; Media Buying Agencies And Representative Firms; Billboard & Outdoor Advertising; Print Advertising Distribution; Other Adv
... advertising, public relations, and related services market was worth $838.4 billion in 2022, it was the third largest segment within the design, research, promotional and consulting services market accounting for 18.9%. In terms of per ... Read More
-
Direct Marketing Services
... Clarke, Harte Hanks, Merkle, and Wunderman Thompson (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, ... Read More
-
Direct Selling in Pakistan
... centres are fewer in number. In these areas, local community sellers or even close family and friends often engage in direct selling by purchasing items in bulk from city shopping centres. As a result, many ... Read More
-
2023 Direct Mail Advertising Global Market Size & Growth Report with Updated Forecasts
... 22 subregions, and 216 countries. Historical data is from 2011 through 2022, with forecasts for 2023 and the next 5 years. The historical data utilizes in-depth survey results from companies in the Direct Mail Advertising ... Read More
-
2023 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... proprietary 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, ... Read More
-
2023 Worldwide Telemarketing Services Industry-Industry & Market Report
... 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, ... Read More
-
2022 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Forecasts
... with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct mail advertising, full-service combined with country and regional economic, firmographic, and demographic data. Our analysts develop the ... Read More
Research Assistance
