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The Professional Coaching Industry: Life Coaching, Health Coaching, Executive Coaching

Publisher Marketdata LLC.
Published Oct 01, 2025
Length 115 Pages
SKU # RF20501774

Description

In the United States, there is now an army of 232,000+ coaches (life coaches, health coaches, executive business coaches) serving clients, creating a $16 billion industry that has more than doubled since 2016. This is a market with few barriers to entry and multiple organizations providing “certification” and training. The number of coaches in the U.S. is growing, as consumers seek advice and motivation regarding career changes, life-work balance, dealing with changing technology, finance, relationships, health, and more. The rapid growth of health coaching is fueling industry growth, along with adoption of coaching by Millennials.

The report discusses: The nature and definition of the coaching business, its limitations and scope, image and credibility issues, why many coaches fail, market size (2006-2030 forecast), sensitivity to recessions, demand factors, results of the latest ICF industry surveys from 2025, 2023, 2020, Coachgenie 2025 group coaching survey, YourCoach data (metrics: no. of coaches, coaches’ yearly income, fees charged, no. of clients, client profile, operating ratios, consumer awareness of coaches), top coaching trends, 10 best cities for personal coaches, a comparison of U.S. vs. global coaching market. Historical estimates of the number of life coaches, executive coaches, and health coaches, with AI-modeled data. Also covers: major market issues and trends, Millennials’ use of coaching services, plus Profiles of 19 top coaches (with revenues when available), including: Tony Robbins, Deepak Chopra, Robin Sharma, Brian Tracy, Jack Canfield and others.

Table of Contents

115 Pages
Introduction: Study scope & methodology, sources used
Nature & Structure of The Industry
Definition & summary of the industry, number of active coaches in U.S., worldwide, coaching specialties, differences between coaching and consulting, corporate vs. personal coaching, most common myths about coaching, phone coaching
Personal Coaching Market Status Report: interview with ICF CEO:
Effects of the 2020 pandemic on income, clients and hours, service mix, virtual coaching,
Age mix of coaches, typical earnings
Problems and limitations of coaches, lack of regulation
Future trends predictions
ICF 2025 survey statistics: industry $ size, avg. income, no. of coaches working.
Tables:
Number of U.S. coaches, by type (life, exec, health): 2007-2025
Major Industry Trends
Pressure on coaching prices, fees
Digital disruption
Focus on credentials, return on investment
Usage of social media
Findings of 2025 survey of group coaching by Coachgenie.com: who uses group coaching,
major trends, pricing, what topics are selling now,
Interview findings: CEO of ICF: industry trends, marketing & business building, market
saturation, organizations doing training/certification, industry outlook, emergence of
internal coaching.
Industry Size & Growth, Forecasts
Industry scope & definition: life coaching, executive coaching, health coaching
Estimated size of total industry: 2023 & 2025, historical, rationale for estimates, why
Marketdata’s estimates are higher than ICF and other surveys
Market Segments: types of coaches
Life Coaching Market: no. of coaches, avg. income, market value, AI modeled estimates, analysis
Executive Coaching Market: no. of coaches, avg. income, market value, AI modeled estimates, analysis
Health Coaching Market: no. of coaches, avg. income, market value, AI modeled estimates, analysis
ICF/PricewaterhouseCoopers Global survey findings (2025, 2023, 2021, 2017), Marketdata estimates
Discussion of outlook and forecasts, rationale, factors affecting demand.
Tables:
Size of the U.S. Coaching Industry, by Type Coaching: 2005-2030F
Mix of the U.S. Coaching Industry, Percent of Receipts by Type Coaching: 2005-2030F
ICF Estimated Value of U.S. vs. Global Coaching Industry: 2006-2025
Estimated Value of the U.S. Life Coaching Industry: 2005-2030F
Estimated Value of the U.S. Health Coaching Industry: 2010-2030F
Estimated Size of the Executive Coaching Industry: 2005-2030F
Millennials and Coaching – Demographics
Number of Millennials compared to Baby Boomers
Key aspects of millennials and personal coaching
Job prospects
Millennials and personal coaching
Tables:
How much they spend on personal improvement
Services used for career advice
Industry Operating Metrics
Results of 2025 ICF global coaching industry study
Results of 2023 ICF survey
Results of 2020 ICF survey
Findings of 2017 ICF coaching awareness survey
Number of coaches: U.S. global
$ size of U.S. and global coaching markets
Outlook for next year (2026)
Key industry issues, ranked
Average annual coach income, by type of coach
Coaches profile (avg. age, gender, education, experience, etc.)
Client profile (age, gender, length of coaching engagement, etc.)
Average annual earnings, fees, no. of clients, outlook
Coaching industry statistics from other sources than ICF

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